Martha, Fix My Business: Watch a 1:1 in Progress (Episode 1)
here's what we're doing today it is very new it is brand spanking knew what we were gonna do before as we were gonna do a podcast news flash we are no longer doing a podcast instead we're doing a playlist on the existing youtube channel it just makes more sense for us okay you guys don't everybody watch this and say i need to do a playlist instead of a podcast it's just what works best for us everybody needs to do what's best for them in their own business okay always always true so uh today what we're doing is we're going to be talking to adele this is called this playlist is called martha fix my business this is where i have real life business owners come on i'm going to have adele explain her business quickly and then we're going to find out a pain point that she has that she would like to get fixed we're going to drill down on that and be able to uproot some things shake some things loose and get something fixed inside her business the entire uh the entire goal of this is so you guys can watch other people get one-on-ones and maybe it shakes something loose for you in your business our entire like my brand my business our our goal as a whole is for you guys to be successful and sometimes that takes you know sort of being a lurker on the outside watching somebody else have a one-on-one and then you'd be in like oh wait i think that also okay that might be me right and so that's that's what we're talking about here today okay you guys all right adele let's get at it so tell these fine folks about your business and what you do awesome okay so i help those on a healing journey from lyme disease and take born illness find a holistic approach uh meaning whole person approach to healing um because it's a journey if you're not familiar with it that's mostly um riddled with uh a lot of trauma and tragedy and um misinformation about what healing really is so i'm here to help with education and empowerment coaching wherever someone's out on their journey but i specialize in people that are ready to um claim healing for themselves and want to enjoy the process of getting there all right and so claiming healing for themselves is the healing from from lyme disease right right lyme disease and usually subsequent issues that it causes um not just physically ah very nice okay so holistic approach yeah whole body whole person got it got it that's awesome first of all um very cool very cool that you're doing that now um what are you seeing as an issue right now what is the blaring thing that like you're sitting up at night thinking oh my gosh i need to get this thing under control yeah um i think for me if i'm honest it's actually just um getting the income generating up and running in a consistent and like sustainable fashion um yeah and i have some thoughts about that for myself but it's hard to sometimes it feels like throwing spaghetti at the wall as martha would say yeah it does it does that's fair that's fair um so what what are you what are the um what are you selling what are the ways that peop that you can get income right now um so the most off-topic thing um one of the first things i designed because of ease of execution was um actually kombucha making course so off topic to a degree but it actually relates to the gut healing and um a lot of the natural living that people want to embrace when they're on a healing journey um so that's a low price point um virtual video course um and it's kind of diy you know do it at your own pace uh your only slave to the actual kombucha brewing on your countertop so um and then what's the price point on that real quick um that's uh 14.99 whoo girl okay that's cheap all right go ahead yeah i'm going yeah um okay and then i have a um planner system it's a it's a unique little beast it's a planner journal and uh virtual uh kind of mini coaching system i guess you could call it that goes with it um for designed for um the line healing journey with all the bits and pieces of what i could not find out there in one place for myself okay um so that is a new that's my newest thing and it's an evolving thing it's fresh out of beta testing um and i have a few more things like front burner to add to that but that's also low price point um so that and it's a quarterly thing at this point um so but the goal yeah it's a recurring thing um so the goal with that is actually to roll that whole uh planner system into my signature program which is in the works not yet out but i have outlined and just frankly need to create the time to just bust it out and that's first quarter goal here for me coming up i also do have coaching services consultation services um up and running for one-on-one um seems to have been the actually the most effective uh compared to group i've toyed with both um so that those are the main current offerings cool i imagine the one-on-ones with this for right now in the beginning anyway and probably throughout your career one-on-ones are going to be the most valuable ones especially with this because people have specific situations right and while in group coaching it's um it you can deal with specific situations and people can see it and learn from it and things like that everybody in the back of their head is thinking yeah but i'm different and so that's where one-on-one really is able to sort of have a sneak attack um so my and i say sneak attack in the best way you know what i mean you know what i know i know exactly what you need let me help you yeah in a sneak attack um so so i i want to address something real quick before we go into like the producing dollars part you said the signature course is in the works not yet done uh it is your first quarter goal i want to know your date that you uh plan to have that done by wink wink no last day last day of march last day of march what day is that 30th okay 31st hang on 30 days let's get it right because yeah you know what i'm saying like let's make sure our goal is so legit that we know no no because quarter one is very easy to be like fluffy quarter one and then all of a sudden it's august right yes right i actually do have it written down okay yes cool can we call that why can we call it lime brain if i'm healed from that we can we can and we will we'll do that right now we'll do that right now um so you have the the kombucha making course fantastic your positioning in the market is that you help people with um with their lyme disease journey in a holistic approach to it kombucha obviously makes sense there the only thing i would look at is the pricing the 14.99 feels a little like as seen on tv that's what the 99s always do for me anyway um and that's why i would i would make it a solid number without the sense it's just a it's people pricing is so weird and people are like but why do you choose this instead of this and quite frankly it's this um it's just what's working right now right because people and culture will accept things and then we'll also spit them out of their mouth and so you have to notice as they're spitting them out of their mouth and the dot 99 has been spat out um years ago i would say and so like the whole numbers will be easier for you just from a conversion standpoint that's just like a that's just a thing right um uh but okay so the planner system you said the beta is done what kind of feedback did you get for that planner system it sounds great thanks um it was great feedback those who gave it um so thankfully thankfully i was able to touch base pretty much with everyone um so bits and pieces of feedback were received from everybody and it was great um i think um i think i really need that uh signature program to manifest so i see better how the planner system fits into what i'm doing in general so um the planner system as a whole i think it's great the way it is it's usable like it's totally usable and even customizable to a large degree um so it's not like worthless of course um it got like i said it got really great feedback uh the problem is i can't make people use it i made it as uh user-friendly as possible and i think that's it's still the age-old issue of like people um understanding the value for themselves and giving it a fair chance uh to fully utilize at least most of it i understand not every single piece of it might be for everyone that's actually the point of it that you can customize how you use it but um it hasn't even been around for a full quarter yet for people to see the full effects so like i said baby stages but so far so far so good yeah well as long as we're getting some good feedback that's great um yeah the age-old problem with every coach ever in life is i can't get people to do the things it's the it is the you'll when you've been a coach for 20 years you'll get around other coaches that have been coaches for 20 years and you'll sit around and you'll laugh and you'll laugh at uh just you'll with each other about like we can't get the people to do the things right like there's only so much that if they do the things it'll work but they won't do the things and it's kind of you know so just understand that that's not it's not just a you thing and i also want for everybody to hear this it's nobody's like thing now are we always trying to create new ways of doing things so they you know so people actually implement you know that's kind of an edtech thing um but but understand like don't i i i don't think that you are beating yourself up over it but just for anybody else watching too don't beat yourself up over people not doing the things that is it's really less about you and it's more about their own conviction and their own you know whether they choose to do the things or not right um the onus is on us to always be trying to find new ways uh but we don't have a hundred percent onus on us you know um okay so i want to talk about the coaching and consultation that you're doing where are you offering that right now and how often are you offering that because that's your that's your ace in the hole for income so far since the signature program isn't created and all of that coaching and consulting is is not only is it your r d your research and development but it's also your your you know your your income generating stream right now the biggest one and so where are you sharing that and when um i primarily am sharing it in my uh limey and crunchy lead group um and occasionally in maybe like stories or something like that through a call to action or just like in relationship to my own life stuff that i'm sharing about because it's tied in i it's it's a service i wish i had had myself on my own journey um and it is my favorite thing to do i love coaching i love it so um yeah so i've been trying to be better about how i market that uh in this year because i choose to do it better and more consistently um i hear a lot of feedback that people that have done it have loved it i've had repeat clients um which is awesome that's the goal is to actually coach them out of obviously coach them out of needing my coaching get them on track for themselves um but for everyone that says they want to do it they're not always jumping in or following up even if as i follow up about it with with individuals so yeah sometimes it feels like there's a bit of a disconnect i feel like they're understanding the value of it at least to a degree um i felt good about my price points but i don't know uh what's not clicking if it's assuming my marketing or something you know i don't know let's talk it out let's talk it out here so what's the what's the price point on it um so i had been doing this actually been working really well for me so um just i have heard some of your thoughts on this over time but i have been doing a free like 15 minute um initial consult is pretty much just what i call it um i am actually even open to bundling that into a longer period so if they want an hour i'll give them the first 15 free on their first console or whatever like i'm flexible with that but um that is the first piece that i offer i offer a 30 minute package that's um 50 and an hour for 95.
um and that's all i've had so far because that had been working and no one had been asking for anything differently so i just stuck with that for now but i'm of course i'm open to yeah so uh do you have uh written testimonials though like uh written or video testimonials you said you've heard good feedback have they documented that feedback for you yes i have um some testimonials up and out there uh not video written so far yeah where are you sharing those um not as far and wide as probably i should be like no here it is here it is i don't hear it so i have them like on the ins like information page about the coaching um i do share them occasionally on social media i feel like i need to get some more i don't i don't feel like i've had enough clients to have it doesn't feel to me like a great variety so sometimes i feel like a broken record um sharing the same just the same ones over and over again um so that's where i've got i'm stuck in my own head i know real life and this is for everybody watching too because that's why this experience is so good is because everybody else can also be like oh yeah that's what i was thinking too right that very few people are actually going to realize that especially if you just use the first name of the person or if you block out you know like where it just says the first name then very few people will actually realize that that's the same testimonial that that came three weeks prior if you share one a week and maybe you have like how many do you have three oh yeah three three or four at least maybe actually i might have five now because i just got some more from my um for my planner that i can cross utilize perfect yeah you're good and also here's another thing and i would i would suggest this to anybody else watching like i'm loving doing this by the way who all is loving this right now like i'm so excited to be doing this every week um i just like i love this stuff but uh when you said you love coaching i'm like girl i know i get it i get it um so uh another thing that i would do is i would ask your friends which i know you have many um i would ask your friends for character testimonials because your testimonials don't just have to be from people that have taken your courses or done your things really what somebody is looking for in a testimonial is they're looking for um can i trust this person is this person legit right or is she just another dude bro on the front of a ferrari you know like so to speak uh and that's uh that's really what they're looking for and so to have character testimonials then you'll have you know a bunch of them and then you just do one or two a week and start cycling them okay and in those testimonials at the end you do the call to action if you want to grab you know if you want to grab if you want to do the free 15 minutes and do the free 15 minutes or you know and then link it into other ones what you were about to ask a question though i'm sorry i cut you off no no no i wanted to hear what you had to say too that was kind of my question what's a good way it still feels a little awkward to post testimonials um i'm still figuring out my like my voice in doing that i guess so can you give me an example of like what a post might look like yeah um well you can look at when i i share testimonials too but it really it's just like man i'm so dang happy for this person i'm so glad that um that they're moving forward you know so with lyme disease if they if they had a specific thing that they were helped with like now they no longer have this specific symptom i'm so glad that they now don't even have this symptom anymore like this is ridiculously awesome i love working with you guys and then here's the link if you want to set up an appointment if not no big deal right we always want the out we want the graceful out but um yeah but but yeah just here's the link if you want to sign up it's just so it's so oh by the way that it's not it doesn't even when you're typing it it doesn't feel weird because i know what it's like to type things that feel weird and you're like oh i don't even want to push post i'm going to barf right um but this doesn't even it doesn't even feel weird because it's just like by the way if you want one here if not no big deal so whatever you know perfect um something and i i want everybody to hear this too something that we all think is that everybody sees everything you know we post everything that we're posting of course and then we're like i'm saying this so many times like this is getting embarrassing i'm saying this so much right but the the truth is is that people don't see it um they see very little of what we actually post and so or they may see it but they don't process it you know what i'm saying so they might just be scrolling and they see it kind of but they don't really see it and uh and so posting often is not actually a bad thing it's it's how we get people to actually see our message um did you have questions about that before i dug in just a little bit further no that's really helpful and okay very doable it's so doable isn't that the coolest part when you're just like okay yeah that's like i could do that um the coaching consulting part is very very easy if you guys just want to build your business first income stream being coaching consulting around something that you have done in your life that you've actually done you know um it's the simplest thing to do my question my next question was going to be just from a technical standpoint i want to make sure that we're that we're doing this well in the free 15-minute consult what is your goal of the 15-minute console and what is next step like how how do you approach that so i typically um i usually get a very little bit of information ahead of time and i've usually already been working on a relationship with that person so i might do a little bit of r d on what they might communicate or is their biggest pain point if i haven't done that ahead of time that's where we hop in like where are they on their spectrum of healing and their current biggest pain point um and then typically i'll dive right into that with them on the spot give them an action step or two or whatever um is appropriate it's hard to say specifically because obviously it's a spectrum of healing i'm looking at but wherever they are on their journey we work from that point i give them as much as i can in 15 minutes and then every consult 15 minute or not i always follow up with a written um this is actually also partly due to the lyme disease thing and like i mentioned lime brain and just um people need this when they're healing i always follow up with a written summary of what we discussed so i know that we're on the same page and so i know they have the information in writing too um and then i end my written summary with uh recommendations for like what we discussed verbally for their action steps and then my recommendations for us in communication so i'm if they had a lot to discuss still and i knew that i might recommend you know i recommend an hour consult next time so that we can cover our bases and then that we could you know do this going forward or do that going forward and um i just make sure they have the link to schedule yeah and i leave it at that let me know your thoughts kind of a thing yeah yeah what what i would do to even be able to satisfy those with the personality that need a system uh there's two big so there's four different personalities right two of the personalities require data and a system um and uh so for those personalities what i would even do is i would say okay well here's here's how i usually do this and so you know i there's this timeline of where people are in their in their journey and there's these steps of it and so i'm going to gauge with this next 15 minutes so you can set the expectation that there's a goal and it's not kind of just abstract um where you can say like okay so i'm going to judge where you're at on this timeline and then based on where you're at on the timeline that's going to determine you know how much time we should probably spend together in order to get you to the finish line or what i perceive to be the finish line for you and then we can reassess re-judge you know at that point but then they know that you're working a system at that point so 50 of the people out there need to know you're working a system 50 of the people out there may not even get on a call if they don't know you're working a system so that's it's an important thing to talk about this is why it's very important that we know the personalities of our people um but yeah so uh whenever you're whenever you're even talking about getting on the call with them just say like hey i'm gonna run through to make sure to see where you're at on your journey and then we'll see you know what it's going to take for you to get to the end and then we'll be able to work these steps in order to get there and so 50 need that and everybody else is still comforted by it you know what i'm saying like knowing that there's steps knowing that there's a you know sort of like a documented procedure people are comforted by even though some people don't necessarily need to hear that it still feels better to them to know that so um that's just a good thing to go over in your call as well and then you've got actual things to you know pull from when when you say okay well we should probably meet two times a month for the next two months because you're right here we want to get right here in order to get there the quickest way possible two times a month in the next two months is probably going to get us there so that's it gives you you know good reason for why they would have those next appointments um well i mean i feel like we've got you in a place where you can just run right now and be able to to free up some more cash so our goal was to be able to create more income and without like the program and stuff like that the creating the income is going to come from the coaching consulting and then while you're in coaching and consulting and people are asking questions about it whether they join it or not you can always still say you know while you're in conversation with them hey by the way here's this planner if you didn't want to do the coaching or consulting or whatever um here's the planner that might help you out as you're talking here's the kombucha thing you know if you haven't done that here's this so you're able to weave those in to the coaching and consulting side of it but really just it's speaking to it more it's talking more about it you need to be thinking about it every day and what i would do is i would think of a number of people that i want to have sign up for my coaching or consulting every week so think of a number and then allow your brain to start working on that but you need to think of it every single day and so you need to be creating content that sort of envelops and wraps itself around the need for the coaching and consulting and then have it as a cta and also in emails yes cool awesome do you have any other questions no that's perfect i can go start working on this today yes i hope everybody else loved this this is awesome well cool adele you have the best day i told you it was going to be shy of 30 minutes and we're literally at 26 minutes right now we're bosses is what i'm saying here you and i adele are crushing things so thanks for coming on everybody thanks for chatting and um give adele some love some whoop whoop it takes courage to come out here and say like hey i've got this issue um but i mean you can see on the other side of it we get to get solutions and stuff like that so love you guys thanks for being here thank you adele you all have a good day thank you bye
2022-02-18 18:13
