How to Make MILLIONS in your business [WATCH before you scale]

hey guys what's up welcome to the channel welcome  all you performance marketers a place where you   learn about affiliate marketing legion arbitrage  and all that good fun stuff that we all love   my name is eric and today we're gonna talk about  something that is uh bothering me like crazy from   seeing all these these business owners and these  entrepreneurs make this major mistake on their   business um and i just i need to clarify how  you run your business how you have to know your   numbers so you know what's going on so you can  build a plan and then you can execute on that plan today we're going to talk about first working  on your business versus working in your business   okay second thing we're going to talk about is  how to analyze your numbers how to figure out what   your numbers look like to know what you're really  making because a lot of entrepreneurs they'll   they'll get their two comma club award right they  did a million dollars well they're talking about   the top line revenue that's the total revenue that  they got but guess what there's costs involved   right when someone says they did a million  dollars in revenue it doesn't mean they're   taking home a million bucks right so we're  gonna go over that um and give you guys a   little bit of an idea of like things that i do  so that maybe it could help you um along the way   as you're as you're doing this but first let  me start with this people always talk about   working on your business versus working  in your business and what does that mean   right well when you start your your business  you're wearing a lot of different hats right um   you're coming up with ideas you're coming  up with the strategies you're thinking about   what you want to do you know where you  want to play what offer you're going to run   you know how you're going to go and you know your  plan to buy media with these affiliates or these   platforms right um and all of that is the strategy  of what you're doing for your business right the   working in your business is the actual execution  of that plan right two very different things um   when you first start your business you kind of  wear both hats right because you just don't have   any revenue coming in right so you can't afford  that yet but you know as you start to grow your   business as you start to get to a a place where  you're generating more revenue and you're scaling   um you know you can either stay stay on your  own which a lot of people do by the way a lot   of people do that um certainly in the affiliate  marketing space um in the legion space yeah   you can do it right it's it's a digital  business and that's the beauty of what   we're all a part of i mean um the  opportunities that present themselves   here are just so unbelievable and how you can  do it and scale it in such a mess way without   having to have like thousands of employees like  the old school way which is really cool but so   you know the thing here is i want to talk about  first thing okay is when you work on your business   that is you having a plan right when you go and  you build a house right you go you meet with an   architect and the architect talks to you figures  out what you like you show him maybe some pictures   uh of what you want your house to look like right  so oh i love that house down the street or i love   that house in california here's what i want to  look like he takes that he looks out he starts   to draw up some plans he comes back and then  he talks to you okay what do you think of this   well i want to move that wall i really want to  just kind of push out my living room to the right   and i'd rather have a double i'd rather go up  20 feet rather than having like a ceiling and   10 feet in each floor whatever it is right  you're coming up with your customized plan   right you started with something and now you're  starting to customize it and what happens is the   architect goes and then draws up those plans for  whatever it is that you want right you go back and   forth until you finalize the plan and you're  going to sign off on it saying yes i'm good   to go well it's amazing right it's fun i built  my house it was a lot of fun if you guys have   aspirations to do that yeah it's fun it's  stressful um you know i recommend it it's fun   to be able to move into your house that you put  together yourself right i hope every one of you   have a chance to do that or at least the choice to  do that one day right um but with that said right   so once we go and we have these plans finalized  once i have my plans finalized for my home   right you know ali and i signed off on it uh  we said we we're good to go with this home   what we do is now we gotta go build it right  we gotta go build the home so we have this plan   this architectural plan of what it looks like the  dream and now we got to go build it and how do you   go build it right you go and you hire a general  contractor and then the general contractor goes   and finds all of the different subcontractors  that are experts in all the different parts of   how to execute and build that home okay that is  a business that is your business that is if you   want to build a business that is the framework  right it's the exact same thing as when you're   building a home right you have a plan you create  the architecture of that plan right whatever it is   that you're going to be doing right in our server  detective platform we set it up where it's like   you have you have a section for planning right and  then once you plan it then you go and you design   it right you know a lot of people go in and they  start designing things while they're trying to   plan but they don't even know what that plan is  right coming up with the plan what the what the   questions are what's the logic behind this right  um all those things right so when you have a plan   to build a business if you're on your own you got  to sit and think about what you're going to do   and then you've got to go and execute right so  here you come up with your plan and then you go   and you execute on that plan so you know  that's a huge difference between working   on your business and working in your business when  you start off when you're a newbie you gotta do   both as you start to scale and your business gets  larger and you wanna uh take it to the next level   what you wanna do is you wanna try to find your  subcontractors right you want to have a general   contractor in your company right and then you  want to have all these subcontractors that can do   the work for each specific step in your plan  to build your home or to build your business   right and what that does is it then frees up time  for you as the business owner to work on growing   your business externally not internally right so  you're ultimately helping each other right because   if you as a business owner go and you work  on your business and you're able to do   a deal and a partnership or maybe you merge with  a company or maybe you come up with another plan   that you're going to now start to  create a new revenue stream for   the business grows right and then same thing right  same thing this is this is it right there's not   any secret sauce to you building a successful  business come up with a plan and you execute   right so the idea here is that you're going to  do this right so when you do that right when   you're working on your business by yourself and  you're actually executing you really don't have   tons of costs on the operational side  right you know we call them ops right ops   all the things that that you would pay salaries  things of that nature right um payroll taxes   health insurance and like a ton of other  things i'm not going to get into right but like   you know when you're by yourself you  don't have any of those costs that's great   right um and maybe you could do it on your own  maybe you can scale up business do it on your own   um but at some point you might want somebody to  help you just take it over and run the business   you're just stressed or you just you want to  live your life and do different things and   it's just been years that you've been doing  that that you just need to change right um   so you go out and you hire people right you start  to build your business uh with other people doing   things that you were doing you teach them how to  do it right you come up with your little ore chart   right so it's like uh here you are then you have  your team right with all the different pieces of   a business right if you have good structure it  flows from the top and then each one of these   positions is a role and the business flows right  and that could be you right here ceo boom and then   you start filling these positions when you start  thinking about what what are all the things i do   what do i do when i execute this plan right  and you start to kind of map it out and then   it comes up with different um roles within  the company and you figure out which ones   are the most important that you need and you do  it in a way where you're bringing people in and   the business will grow but the revenue has to  support the people you're bringing in and the   growth or you're going to make less money right  now some people have been doing this for years   and they want to bring people in because to  them having others work on their business   sorry work in their business right while you're  working on the business it takes them away from   the day-to-day of what they've been doing for  a long time to get to this this place right   and now they need to figure out who in that that  plan who's gonna execute who's the most important   so you start bringing one at a time  right and you start figuring it out   um you know so if you have a certain amount of  revenue coming in you got you got to play with   your operational cost of what can you afford what  is your allowable what can you pay these people   right the same way like when we're media buying  and we're arbitraging media and we're figuring   out like what's our allowable what what what can  we pay to acquire a lead or acquire a customer   right um it's all based on what we're getting paid  what the revenue is right same thing here with   your business what can you afford to pay people  and ideally as you grow they grow with you right   and they make more money and you know they're  excited you're excited and awesome right but so i   want to show you guys something here because i see  so many of these entrepreneurs doing this and then   i look at and ask them what their numbers are and  they don't know one they don't know and then two   some of them aren't even profitable and they're  they're they're woken up on stage getting their   two comma club awards and um they have no idea how  much money they're really really making at the end   of the day what they walk home with and i want to  kind of go over that a little bit so that you can   understand how this works okay now i'm sharing my  screen right here i'm also gonna take some notes   but here's the deal right as i talk you through  this you have your total revenue line right so   this is how much money you would make in a  month okay here's your month okay so here's   how much money you're making in a month here's  how much money you're making in a year okay so if   you're somebody that's doing 250 000 a month in in  revenue in top line revenue selling like whatever   your whatever your plan is you're executing  you're making 250k right well if you have 50   of cogs and 25 of operational costs you need  to understand that and know those numbers   to see what's happening in your business and see  if you're where you want to be what does that mean   like cogs costs of goods sold right so ultimately  um when you go out and you're generating revenue   everything you're doing to generate that  revenue is a cost and then you have a gross   margin right so the gross revenue margin means  how much did you make how much did it cost for   you to make that and that's the gross revenue for  your business right so even in that case right um   oh wow i'm making uh two commas and i'm working on  eighty percent so you know eight hundred thousand   dollars is my cause so i have 200k right well  depending on what's going on in your business   you need to know what your operational costs are  and where that nets out right in addition to all   the taxes that get involved that are a whole other  story but i just want to talk you through this as   different scenarios because i've seen so many  different entrepreneurs and i want you to see   four different businesses and what's going on  i have a business here that does 250k a month   i have a business over here that does 500k a  month right so let's say company one we have   company two company three company and every one  of these companies is very very different right   the more revenue you do things change right if  if you have a business where you're scaling your   business and all of a sudden you're starting to  scale to a place where you really want to take it   to the next level and you have to hire people well  there's a there's other issues there than just the   go and make money part right there's the the part  of where you need to be able to actually execute   and do it in a bigger way you may need more people  right and as you grow as a company um you need to   learn how to do that it's hard it's not easy right  there's people out there that can help you but so   i just want to show you this right and show you  the difference so you have four companies one   does 250 one does 500k another one does 750 000  another one does 5 million a month okay so if you   look down here the total is they're doing three  million dollars in top line revenue gross revenue   this one's doing 6 million in top line  9 million in top line company 3 and 60   million for company four okay now here is where  you need to look and understand what's going on   here's your cost of goods sold percentage  and here's your operational cost you have to   know those numbers i can guarantee you go ask 10  business owners hey what's the the cost of goods   sold percentage and what's your operational cost  percentage right what's your net margin percentage   i'm almost confident nine out of 10 probably  couldn't answer that for you and maybe 10 out   of 10 right and that's like mind-boggling to me  right it's like you don't even know how much money   they're making or losing in some cases right  so if i show you this in this scenario right   you're out and you're you're creating a plan and  you've got to tell either your sales people or   you you as as the person as the affiliate or the  person arbitraging the leads right you need to   know what your allowable is but you also need  to know what kind of margin you want to work on   right there there are people that work on  20 margin 30 margin you got to figure out   like what works for you right in a scenario  like this where 25 of the operational costs   are going to this business right well 250 k 50  is cox so if you look here you're spending 187   000 a month to generate 250 000 in topline revenue  so your net your walk away is sixty two thousand   five hundred right you guys get that and if you  take it down here for the year here's just times   twelve right so three million you're spending  2.25 to generate that 3 million dollars so you're   netting 750 000 in 12 months right so every 12  months right sorry about that is 625 right so   if you wanted to scale your business let's say  to 500 000 well you could take some money from   your net margin of 62.5 and go hire somebody right  now you could still work here but still work at uh   fifty percent right well in that scenario you're hiring a new worker the revenue is going up  it supports the higher it's working so you end up   making 1.5 million dollars in that business right  well let's say that you know you start to scale   and now your costs of goods sold are going up  so now what does that mean right to acquire   a customer to acquire uh uh an affiliate marketing  to just you know get an offer on the market and   make money it may be costing you more money maybe  the cost of facebook is going up maybe things   aren't converting as well maybe the advertiser  isn't paying as much as they used to for   whatever that specific business is right maybe  they used to pay you a a cost per acquisition of a   hundred dollars a sale and they lowered it to 80.  well if your costs stay the same you're going to   make less money which means you're going to work  on less margins right does that make sense so in   that scenario what happens you got to go back and  figure something out right you got to go look you   know you had a plan you were executing that plan  it's working great but all of a sudden your cost   of goods sold went up and if you're not paying  attention you're gonna be making less money right   so if you see here if we wanted to six let's say  that happened right and you didn't hire anybody   and the business stayed the same right well you  just went from making 750k a year to 300 000   a year dude that ain't cool and you're going to  go at the end of the year to your account and your   account is going to show you your tax return  but what what are you talking about how did i   only make 300k well your revenue stayed the same  right your ops cost stayed the same you didn't   hire anybody but your cost of goods sold went up  15 well why did my cost of goods sold go up 15   you go and you analyze your business you look and  you recognize that your advertisers were paying   you less or it was costing you more money to  acquire that sale that lead the media costs more   right whatever that is then damn you gotta go  figure it out right because business doesn't   just stay as is all the time it's it's changing  all the time you gotta be looking at your numbers   you gotta be paying attention you know at least  monthly right now if you want to be back at the 50   and you have sales guys well you got to go talk  to them and say guys listen the business that   we're doing here with this partner was  great but when they lowered our payout   it changed things it's just not as exciting  as it used to be right let's say that we went up to 325 000 in revenue per month versus  250. we're still making more money on the 250 000  

a month right here we're still making more right  750k we're making 390 here right i mean i put some   things here where i just showed different revenue  numbers playing around right so like you know 400   well at 65 right if if the advertiser is going  to pay you less well either you got to increase   the margins or you got to be able to do more  volume right so for this business to be worth   it to actually be on par let's say let's say  you do a million dollars so if you do a million   all right you're gonna make that yeah so let's  do nope at 500k looks like about okay so look   at that you guys look at that for you guys right  let me just show you these numbers it's crazy uh   for you to make more money than you did over  here you would have to do an extra four hundred   thousand dollars in top line revenue to be  able to make 780 grand a month uh in a year   right you'd be making 7.8 million dollars top  line right so you can go get your two comma club   maybe you're close to the 10 million that people  are talking about and that's amazing going up and   getting their 10 million uh dollar award  which is great and then this guy over here   who only did three million versus their 7.8  right he almost did four million dollars more   than him but he's making more money this  guy's making more money over here company one   is making more money and it's so important guys  for you guys to pay attention to that because   things change in the business all the time and  when they do you got to go back to the drawing   board you got to go and look and constantly  analyze and optimize it's an ever-changing world   nothing ever stays the same you're never gonna  have the same deal all the time deals always end   businesses always change time never stops we  keep getting older as much as you think you're   in control you are not so you gotta pay attention  to your business okay so let me just show you some   more right like so over here this is like this  this is just like accounting 101 right um if   you did 750k in the month and your cost of goods  sold was 70 right so that means you're making 30   and your operational costs are 200 sorry 25 you're  spending 712 000 a month to generate 750 000   a month 37 500 per month you know this  company may have 15 employees i mean   headache central you're dealing with all this  stuff uh maybe maybe there's another reason why   you're doing it now listen if you're looking  to sell your company and have an exit sure   um they do care about the size like firms won't  even come talk to you when you're when you're   too small you know usually they want to see like  you know depending on the size of of the operation   that you're going to talk to and who's investing  um you just want to see at least like seven eight   million north of ten million dollars in top line  right before they start looking into your business   and investing um you know there's other cases  depending on who you're talking to talk to a   small boutique shop but you know in that scenario  you're at nine million dollars in top line so   there could be an investment firm that might want  to come in and invest here or maybe here over here   where you're making your 750 k at 3 million well  they might not even talk to you is it scalable   maybe maybe it's not scalable maybe this business  isn't scalable so what would you do right you'd   have to come up with another plan right on how  to grow the business you don't want to sit and   just get complacent because one day it's going  to stop it's going to go away right and that's   another mistake that all these entrepreneurs make  is that they're making money and they just kind   of sit on it sit on their thumbs they're never  building their pipeline and hustling and doing   other things to scale the business to support  the business so if god forbid that went away   you still have other revenue streams coming  in and guess what hopefully it doesn't go away   and now you have two revenue streams coming  in and three revenues and now your business   is growing you're making more money than you  could ever even uh thought of or dreamed of and   life's good and everybody around you is making  money also we're all happy right so these are   really important things you need to figure out  right like you know when you're scaling a business   right it's natural that if you're gonna go from  you know 250k in in top line revenue versus   going to a million dollars a month you may  have to work on smaller margins right and   that's okay right but it has to make sense the  numbers need to work right so like when you're   doing that and we talk about this all the time  in my company right when you're doing that right   at a million at 65 percent right if we're if  we can get from 250 to 1 million a month in top   lane revenue be doing 12 million a year and now  our costs go up to 65 a month we stay at the 25   operational cost and now we're netting 1.2  million dollars right what is that it's 10 net   profit percentage right i should show that here  right so uh here net margin percentage okay uh   there you go so yeah i just want to show you this  right because these are very different companies a   company over here doing five million dollars in  top line is massive man it's massive right well   looking at their their numbers well they're  working on twenty percent and they have   operational costs at fifteen what does that mean  wait 15 for a company doing 5 million versus these   companies over here 750 you know 500 250 000 top  line so their percentages are 25 of their revenue   why would a company that's doing 5 million have  a smaller percentage on the operational side   wouldn't they have more people right wouldn't they  have more costs when the numbers be right and the   answer is yes they would but you got to understand  these percentages are all based off of how much   money you're making right so if you look here if  you're making five million dollars a month only 15   of their operational cost is coming off that top  line they're still spending 750 000 a month on   all of the operational costs salaries people and  everything else that comes with ops right versus   someone that's at 187 000 a month or 125 000 or 62  000 right so like the end of the day it cost them   four million dollars to generate the five million  on a month to month basis and they're at 80 so   they're working at much smaller margins over here  than all the other companies they're working at 30   right they're at 35 they're 50 right so if you  look they're at a 5 net margin percentage look   at the top line revenue 60 million dollars wow  wow it's a big it's a big deal right you know you   know when you look at that what's crazy about it  is if you look here they're making three million   dollars off that 60. now it depends on the type  of business but if you wanted to sell that company   you know usually they want to have a sales force  they want to have some some volume maybe you want   to go public right at 60 million dollars they can  give you a multiple on the top line or the bottom   line the bottom line is your net it's your take  home versus your top line is your total revenue   so there are times where companies will acquire  other companies to get to get the revenue from   them right they care about the net margin but  they need the revenue they need to take their   they need to be north of uh let's say 150  million right and currently one company is   doing 95 million right so when they acquire  this company it did 60 million at 155 million   and now a sudden maybe they can go public on the  stock market and you get shares and then people   start to buy your shares and you start to create  serious wealth right and the whole plan there   right is yeah you have your business you're  running and you're only working on a five percent   net margin for this current business  but now the stock market starts to trade   and there's x amount of outstanding shares you  get let's say a million shares i'm selling this   company so you have a million shares of the parent  company and now the stock ipo is at 10 right   well guess what that stock to you is worth  10 million dollars there's no cost to that   you you're a shareholder you you have 10 million  dollars of stock that has nothing to do with the   5 that you're making within the company that's you  know that's definitely more detail on strategies   that companies have but you know it's massive  so there's a lot of different things but right   that all comes down to what is your plan what  is your plan what kind of company do you want   what is your what is your plan right and when  you have a plan you got to think about it as   what is your well first off you got to have  an overall like what's my plan for this year   right so a yearly plan right but where do i want  to be in three years and in five years right rome   wasn't built in one day right you want to  have a a business doing 60 million dollars   you don't realize how fast a business can grow  when you work hard and you find something that's   working could you go from doing 500 grand a month  to 5 million a month the interest absolutely   is within three years absolutely is right guys  everybody like these entrepreneurs everybody like   people that want to just you know live free be  financially free and make all this money you know   there's there's there's no secret sauce like you  don't just make five million dollars a month right   you could do the exact same thing that you're  doing making 500 a month and you just have to do   it more right 10 times more and the question is  is that business scalable do you have growth in   that business you could do this here right where  let's say all of a sudden you're doing 500 grand   let's say you know you're you're you have some  legion verticals you're generating some traffic to   these legion verticals and you know you're selling  it to buyers the data is coming into your database   you know remarketing to those those people trying  to find things that will help them scaling them   maybe you send them up some ladder if you have  another business maybe you have a high ticking   high ticket coaching program right and all  of a sudden let's say somebody else over here   has that same business and they're just  affiliate marketers right company three   is an affiliate marketer well let's say they're  working at 70 margins but they have two employees   look what happens 2.2 million dollars and then  working at a 20 net margin percentage of profit  

right versus the 10 percent over here so you know  you guys i highly recommend if you have a business   you need to know these numbers you need  to know what your cogs are your ops   operational costs are what you're working  on in a net margin percentage not just   what you're doing when you're out there  generating revenue and buying traffic to get   that revenue right um you know sales guys they  don't get this right your sales guys don't even   understand that there are other costs so when  they see it they think you're making all this   money and you're killing it right you may think  you're killing it and then when you look at the   end of the day boom like there's a lot more that's  going on in your business and then you know uncle   sam comes right so once you're north of a certain  number you know at least what 40 50 well depending   on where you live actually right so let's say  you're here now you know your taxes times 0.4 and   now you're walking away with 360k from making for  making 600k in net yeah you know through listen   360k is awesome but you are not retiring  from that certainly if you have family and   kids right it's a it's a really nice living um  even if you're doing that over here 1.8 million   which is sick right sick well you better do  that a bunch of years moving forward right um   because you just you can't just stop working for  the rest of your life right but the goal here and   where you were just a whole other conversation  but really what you want to do is once you start   making money you want that money to work for  you so you want to take the money that you earn   and invest it in ways that it can work  for you in a lot of different vehicles   it doesn't matter if you're making fifty  thousand dollars a year or five hundred   thousand dollars a year it doesn't matter  you start somewhere and you build but so guys   um i wanna come on here and talk to you guys  about this because i think it's really important   you know um you got to know what's going on and  you got to be smart about your business you know   know your numbers know where your costs are to  get your revenue know your operational costs know   you're working on a net margin percentage right  if something changes in the business right maybe   you're you're out here working on your business  and then your sales guys start working on a lower   margin right you you're expecting them to work  at 70 percent of their cost of goods you wanna   you wanna make thirty percent and all of a sudden  they start they start working on twenty percent   and you don't know you're not paying attention  and then in the year comes like what what happened   why are we making so much less money than we  were i don't get it well your cost to acquire   your customers went up so what happened was your  percentages went down right if you look here look   these are two very different businesses right just  looking at those numbers right here you could look   at this and you can make an argument company three  has eighty percent cost to acquire the customers   right get traffic and make money so you're  working on 20 margin you have 10 of your ops costs   going to to help people helping you right  versus over here you're working on 35 margin   right so 65 is your cogs but 25 of your costs  are going to people well at the end of the day   the numbers end up being the same their cost  is 450 their cost is 450 they're netting 50   000 a month they're both making 600 000 a month  this guy over here the owner of this business   is working in their business executing sweating  doesn't have a life this guy over here is is   working on his business on his business to grow  it and he's playing golf he's going on vacations   and he's and he's living a good life right and the  bottom line is the same they're both making 600k   a year right now the question is what kind of  lifestyle you want what kind of business do you   want what are your goals you need to know this you  need to answer these questions you guys got to sit   down think about what do you want what do you want  i want to make a lot of money i hear that all no   duh yeah me too i want to make a lot of money you  want to make a lot of money one minute okay that's   great i do too right and we'll get there obviously  we're gonna get there that's that's the goal we're   gonna we're gonna work to make you a lot of money  but in what way how do you want to do it right   it's it's easier to say these things when you've  done it already when you're getting started it's   it's a lot harder right because you just gotta  hustle you gotta do it yourself and then you get   to a certain point where you just got to figure  out you know what do you want to do where you know   you may be in the situation right now like you  have a successful business you're doing great but   you don't see the light of day right you don't get  to hang out with your kids yeah you don't get to   go out with your girlfriend or or your husband  right and dating vacations not happening right   or when you go on vacation you are so stressed oh  i can't remember when i first started my business   a bunch of years man probably the first  like five years easy i couldn't i couldn't   not get stressed on my vacations i'd have a few  days by the middle of vacation i'd be like so   anxious i just want to get out of there i want to  get home because when i'm working i felt better   right because i don't know what's happening  no one was doing any work if i was on vacation   right so like there's there's something to be said  about that you know um now with that said yeah   you can sacrifice some some revenue right because  over here this business owners deciding to spend   25 on people and ops to have a life to have a good  life right well one yeah he might be sacrificing   on the revenue but one can make the argument right  well he's working on 35 margins what happens if   he's able to go find more traffic pay a  little bit more but not not a ton more   you know five percent more what happens to his  business sorry is it 65 percent is that right   now he starts to pay 70 look what happened to his  business he's making half of what he was making   by going up five points crazy right well he's got  more people but guess what if you have more people   they need to be executing and your business  should scale you should be making more money   right this number should go up this revenue  number should go up how much i don't know 750   nope still not making enough at seventy percent  cost a million so i gotta do double the revenue   to work at thirty percent margin and have all  those people so you know this guy's got a lot   of help it's likely he's carrying some dead weight  it's likely someone can come in and look at this   and say you know you got 25 of your your your  costs going to operations and when i look at   your roster you have 10 employees and really you  could generate this million dollars a month with   four people there are six people you're carrying  that are just taking money out of your pocket so   either have a conversation with them and  figure out how they can turn something around   or something's got to give right or you're just  going to make less money right and there's no   reason why you should be taking money out of your  family's mouth right so he knows his percentage   of 15 and look what happens well he's able to  do the million for the four people now he's   got a net margin of 1.8 million dollars that he's  making because he's able to operate the business  

more efficiently by building systems and processes  maybe having some 1099s you know consultants   right that work for less money that do more  of the busy work if you just get organized   and know what needs to happen you know so guys  this is really important this is a a really   important you know thing that you guys need to  understand so um do me a favor know your cogs   know your your ops calls uh you have any  questions you know shoot me a text 917-636-1 that's uh my text community i get texts messages  there all the time i try to get through them   as best i can try to answer the questions i try  to do videos if i if i have the same question   asked multiple times um if you're not subscribed  here uh subscribe right turn your notifications on   uh really appreciate that and if you think this  would be helpful for somebody forward to them   love to love to get some feedback from you guys  you know give a thumbs up if you like it thumbs   down if you don't if you want to comment  let me know let me know how you're feeling   i love to hear what's going on you know am am  i crazy am i am i am i way off here all you   business owners all you entrepreneurs right am i  way off of my you know i totally know my numbers   what are you talking about okay well then if if  if i am i apologize but in my experience when i   sit down with business owners they do not know  these numbers and it's really really important   and i love this stuff right because  then you kind of figure out like   you know how do you how do you how do you take  this and tie it to your org chart that's what   i love about it right see you can you know in  the best case scenarios you have your your chart   and then you have your p l that's attached to this  that tells you what's going on here like where all   the calls are right right that guy's cost me three  times as much and the output isn't there it's cool   it's really cool i mean it's just numbers it's  just it's the same thing as building a house same   thing as building house to build a business and  uh i truly believe every single person can do it   certainly listen in the affiliate marketing  space uh you're taking somebody else's offer and   getting them distribution you don't have an  offer you're pushing it out into the marketplace   uh i don't know i think in 2021 they did like  seven billion dollars seven billion billion in   2021 7 billion 7 billion yeah that's right and  it's growing i think they projected like eight   something billion next year uh 2022 children  um in the lead gen world people buying leads   i believe that that industry uh 2021 was  about a little bit over 3 billion spent   on leeds and supposedly growing 10 year-over-year  right so soon enough 3.5 billion 4 billion 4.5   billion it's all performance marketing we're  all performance marketers right if you're in   affiliate marketing if you're doing any lead  gen arbitrage you are a performance marketer   you're driving results you're getting paid on  a result you have measurements that can show   this works this works it works for you works  for me right and it's it's a great business   and it's a skill set that anybody can learn  if they want to i believe you can do it   so um hope this was helpful uh hope you guys are  having fun out there starting to get nice out   so make sure you get out and have some  fun with your your friends and family   and uh keep working hard because uh  perseverance is everything if you want it   go get it because the only person that can decide  when it's over is you no one else don't listen to   anybody else if you want to make this happen  you can do this so what if it doesn't take you   as fast as other people you're on your own clock  do you focus on you believe in yourself and   never ever ever be afraid to fail with that said  all you performance marketers i'm out so uh bless   you all thanks for being here and watching this  and i will talk to you guys soon alright later you

2022-06-03 12:32

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