How To Grow Your Coaching Business By Getting Interviewed On Podcasts
today we are going to get kind of meta because this is going to be a podcast episode talking about podcasts more specifically i'm going to help you if you want to get featured and interviewed on podcasts and i think that you are going to love this i happen to believe that this is a very effective and powerful marketing strategy and it is such a great way for you to reach a whole new audience not to mention that it's a really good networking activity and it's just plain fun so there are lots of benefits but i know a lot of people in my community wonder how to make this happen how do you land some podcast interviews how do you get invited or featured or you know whatever it takes to get on all these amazing podcasts out there well i have got you because today i've got a guest with me who is going to help break this all down so christine of the pod grow is so good at what she does and she has got some really smart and strategic tips to make this as simple and as effective as possible so if you want to get yourself featured on podcasts to help to market and grow your business but you're just not sure how to do it then you definitely want to stay tuned well hey christine welcome to the show thank you so much kim for having me i'm so excited to be here yeah i am so looking forward to this conversation because you know for sure getting interviewed on podcasts it has the potential to be such a powerful marketing strategy for my audience um but so many people just really have no idea how to go about getting booked on podcasts and i know that you've got a ton of tips to share so i can't wait to get into all of that but before we do i would love to just you know let's start by giving people just a bit of context so tell us a little bit about who you are and what you do christine yes thank you so much yes so my name is christine i am a founder i am also a podcast guesting expert and strategist and founder of the podcast growth agency and what i do is i help purpose-driven female entrepreneurs coaches and service providers gain strategic visibility and generate really warm quality leads through done for you hand-picked and booked podcast interviews so that is the main focus and i am also a wife a mom to almost two-year-old boy and uh i can say for sure that i am also the ultimate junkie yeah well i think that's probably how so many of us get started is just be by being listeners like that's how i started um you know well before i even considered having my own podcast or being interviewed on podcasts or anything i just love listening to podcasts they are just like the best thing ever in my opinion yes you can learn so much and really it also opened my eyes and what is like possible with like online business and stuff like that so i absolutely love podcasts yeah exactly so i'm curious like how did you get into doing this work of of helping connect people with podcast interviews and things very interesting story actually and not your typical one you can say i have a completely like different background educational background i have i am actually i have a bachelor's in food technology and master's in nutrition science but i kind of like understood that while i was learning all of this i always had a battle of marketing sales and science world like from where i can remember like from even like from school years but at that time it was very popular to study science and you know i took that road and no diploma after diploma you're kind of like okay i should get into the next school and into the next school maybe that would be better but um when i actually got into like working like in a working field i would worked in a regulatory like field uh i know every day i had to work really close with marketing we had to approve like uh launch uh you know texts and and banners and you know what we can say about that product and this product we will launch at that date and what how how we should present it and you know regulatory overlooked all of that and i really fell in love with the world of marketing right there uh because i understood yes this is actually my passion so i think around 2019 i realized that i'm not really really fulfilled in my job so i was finishing my master's degree but i already knew that it's not the kind of like my passion that i want to do but uh yeah and by the time i was really looking for ways to learn more about online business because that was like i was really fascinated with it but once i found out and somehow i found this community because it called marketplace superheroes so shout out to them and they actually uh teached people how to uh sell products on amazon and somehow i get all involved in all of this but actually the mentors uh stephen summers at that time really um also teached uh like side hustles that you can do and i and i was really interested because i needed the the capital to grow my started my business and he presented this idea and i was like of of of being a podcast agent and i'm like oh my god this is like totally me i love marketing i like podcast and and this is this is this is yeah this is completely me and uh at that time he really like hand pick a few people he's now like eight or nine figure entrepreneur and really teached us because he used podcasts as a way to market their his business and i was like yes this is me i love doing that i it was very easy for me very very easy because i was working in the marketing before so i understood the idea completely and i just got started and it just took off very fast i got my first client and then people kind of referred me and that's how how it just grew from there that's so awesome and you've definitely found your zone of genius i would say because i mean and for people who don't know like i we met because you you pitched me uh one of your clients from my podcast and i just thought that you did such an awesome job like i receive a bunch of pitches and yours just really stood out as being so friendly and professional and thorough and so i then reached out to you i was like because i was starting to think that i needed actually somebody to help me um you know get on podcasts i thought you know this woman would be i would love for her to represent me so i reached out to you and i said are you taking on new clients right and so then then you and then you did such an amazing job like the podcast that you've got me on have been amazing and it's just been so fantastic anyway we'll let's talk though about um let's talk about podcasts obviously like how you know i'd love to start by talking about why people would want to get interviewed and featured on podcasts like why is it so beneficial and what kinds of things can it do for your business yes um yes so i'm sure that a lot of listeners you know health and wellness coaches out there know that you know they're absolutely killing it at their practice they're helping client after client but you know not enough people know about me so naturally visibility and bigger exposure are things that we are looking for to be able to reach more people and yes so to answer your question and why podcast guesting is such an incredible tool is first of all obviously we reach more aligned people but we actually are gaining so much more than just visibility and i will explain why so in general as we all know most businesses can have uh you know various types of marketing tactics that we can use to grow our business boost our visibility and reach ideal clients and one of the ways is of course through paid activities you know like paid ads partnerships influencer marketing whatever it is but essential idea is that money exchange is involved but it's it's kind of expensive and we also don't know if it's if we can get our investment back so another type of marketing is actually i like to call it earned marketing or in our case earned media and what it is that the company gets promoted you know referred shared to other people without any money exchanged based on your expertise knowledge your value that you are providing so it means that somebody else like a third party promotes you your services and your products uh without being paid for so in this case it's really this earned media which also podcasts definitely falls into this category meaning that you don't have to promote yourself but other people are saying great things about you about your services so because there already is this loyal audience that trust the source in our case podcast host it creates this huge credibility and validation to your service and to you as a person and it creates this you know huge credibility in in eyes of potential buyers so that's an amazing you know place to be in so especially if you are a health and wellness uh professional health wellness coach this can be so important for you because you're obviously working with people's health people's bodies so this outside validation that someone else is saying about you is so so beneficial for you and also it creates a huge difference in eyes of potential buyers so new clients instantly see you as you know trustworthy and essentially much better professional so they are most likely to choose you or someone else yeah i i mean i totally agree and those are just i love the phrase earned media um and that's and the the authority and the trust piece that comes from that kind of exposure it's just it's you can't really replicate that through you know other channels it's just so powerful so okay so let's let's talk about nuts and bolts like what are the first steps that somebody would take when you're starting to research like you're thinking okay where where could i pitch myself like what possible podcasts could i be on so tell me about that so the first steps in my opinion are way back and we are actually just sitting down and figuring out okay who is my ideal client uh what is my niche who i'm trying to reach and what value i can provide to them like what is my expertise what i like to talk to talk about um in a way in a strategic way for example what value i can provide during interview it can be interview topic and how it is tied together with my offers but what i'm what i'm offering so without knowing your target audience it's very hard to actually determine the effectiveness of podcast guesting as a marketing you know tactic versus when you know who you want to reach it becomes much easier to figure out like a clear and establish a clear guidelines of what we are you know searching for so i can give you a few examples that shows um like a blurry guidelines like a blurry target audience sorry and like a very uh like very clear target audience so a blurry one could be um weight loss coach for females you know it's kind of a not a very clear uh target audience but a good example would be in my opinion for example a functional nutrition coach helping driven and professional females to heal their gut for example with plant-focused diet that's a very very clear niche and i definitely can see like what i'm looking for i'm looking for driven professional women you know most likely entrepreneurs or career-driven women that are you know age potentially 30 to 50 or or even more you know women who are uh passionate about their careers and also they want to figure out what's wrong with their gut and they also into like plant focused diets so that gives me so much already clear guidelines on what to search for versus you know just females wanting to lose weight so yeah that's that would be the first step that i recommend uh starting your podcast guesting journey right and i mean that's just good business sense too it's like you really i love how you use the phrase like blurry a blurry defined audience versus like a really crystal clear so once you're crystal clear on your audience then then what's next like what how do you find the shows that are really aligned and and those that your listeners are gonna be listening to uh so i actually have this uh hack how you can find like really really aligned shows in minutes ooh i love a good hack that's awesome yeah so this hack will work uh if you already know what kind of audiences you want to reach which we just established we should know that and also you know maybe a specific people that are serving similar audiences than you do so for this uh like method i like to use itunes i love itunes and just type and search your maybe it's a competitor's name or a person's name with a similar target audience it could be like a source provider also a different like wellness coach whatever or it also can be for example a web designer for health and wellness coaches so the main idea that they have a similar target audience so what will happen is that you will get out of this all of these shows that this person has been featured on and instantly you can you have this list of ideas that you can research and see um see what what these shows are about and i can guarantee you that uh the same hosts will be interested in what you have to say because you're serving the same audience so yeah that's that's a super fast way how to find really really aligned shows and also because there are 2 million plus maybe even like 2.5 million shows out there so it's really easy to uh to really uh go into this rabbit hole of shows that you know they're just limitless later all the time like lists list lists so it's very easy to get lost but this way is you can really find a line shows really really fast and with like specific target audiences that is brilliant such a great idea so think of like somebody who serves your same audience but you know is is doing you know working in the same sphere and then see what shows they've been featured on and then those that's gonna make it onto your target list of places to pitch okay that's awesome what a great tip yeah that'll definitely shave off a whole lot of like research time for sure yes because that can be like hours and hours and at the end you can just have like some random shows that are really just okay but using this method we can find like perfect shows with like very very aligned audiences and you can just uh sometimes you can just screenshot for example this person once you're scrolling you know instagram whatever just screenshot and save this person uh that you already like found with similar target audience and once you're ready just go back and just have these like folders of ideas and just start searching in itunes yeah that's great okay so then let's talk about pitches because obviously i mean that once you know who you're who your audience is going to be and then you've identified the podcast that you would like to get featured on so next step is the pitch right so what's what are the most important details that you'd want to include in your pitch um so the number one thing i think is to be genuine warm and very personal so that's very important and you have to show hosts that you did your homework you know and understand who their audience is and what value can you bring to the table essentially to their audience but i can go through some equally important details to craft your podcast pitch so first of all i think very important is a subject line this has to be very clear short also i recommend keeping under seven if you can okay but it's very hard like seven to ten words and catchy and interesting and also be like clear on what the email is about like be very like like straight for example it can be podcast guest suggestions speaking on um you know gut health transformation something like that that's just an idea um the second is definitely use host's name and and i strongly suggest double check the grammar of the name because sometimes you know it can be like a one letter this or that but it's very important because the receiver definitely we can see if our name is written correctly so that is the first one and in the first paragraph um also i suggest be a bit of a fan girl you don't have to be like over the top like obnoxious but just be like appreciative of the person's work let the host know that you know um what their show is about and be specific also highlight episode or topic that really resonated with you and why that's very important um and and also let them know a little bit about you who you are who you serve uh and uh of course how it's tied together with the email that you are sending and brag a little bit about you but be very short and specific i suggest like keep it under three sentences don't like write like a whole text block about you and your biggest achievements uh hosts are very busy they like to be very specific you have this this and that they don't like to read like tons of emails um then also be very clear about the value or in my case like speaking topic that you are offering to that potential host because nine of ten times uh the host will pick the episode idea over a person because they don't even sometimes they don't even know that they want to speak about it unless you bring it up and really show how it is relevant to that audience and i also can really strongly say that a lot of the times your suggested episode like angle or idea will also become the episode title so yeah yeah and also i i suggest to keep it like one to two topic suggestions don't list everything that you are an expert in like keep it very short like and it's also your homework to research what you know the host talked about previously it's on you you don't have to suggest the same topic that was discussed like two weeks ago um add your social media handles for sure um it's it's it's not their job to research who you are so add add social media handles i suggest hyperlink it or if you can and be super fancy and ready you can create like a landing page that is like your media press kit that looks like super professional um if you really want to take it serious um of course it helps but hyperlinks work just as good but the media kit is just this next level like a landing page but not like an attachment because hosts will not open the email with an attachment like most of them but like a link with your media kit um yeah and also if you can you can give you know previous podcast features or media features that you have been already featured on if you don't have one just um don't panic i'd use your previous speaking engagements or you know maybe instagram live or facebook live just something to boost your credibility like you put in this page and also be generous like i also i always like to give like five star review it's just listen this small extra step that the hosts really appreciate it so that's really important and always always follow up uh that's just something non-negotiable i uh recommend following up like starting from like a week and i i i recommend following up at least like three times you know after like fourth fifth time just you just have to let it go with time yes oh my goodness so many helpful tips in there like that i mean i hope i think that listeners and or viewers are gonna need to like re-watch or re-listen and take some notes because that that you just like outlined a really comprehensive pitch strategy in there so that's amazing but definitely one of the the themes that seems to come out is you really want to make it easy for the podcast host to say yes so you want to be like really clear really concise do all the work for them so they don't have to like do the legwork of researching you and finding your links and stuff so have it all super easy readily available for them and a really compelling topic so that they can podcast hosts need content right like they they need they they need content and if you can create a compelling idea um and a an angle they can just be like yeah that sounds great that would really work well with my audience done um if you can create that kind of feeling then you're golden yes absolutely you have to do your homework and really suggest the ideas uh because you know like you mentioned hosts are busy and they have to create content so uh they really need these like ready to go ideas coming from you know you you will be the speaker so they don't know what you can speak about but you do so yeah that's super important yeah that's awesome and i love the fan girl uh suggestion too and i mean it has to be genuine of course and like you said you know don't go over the top right exactly but but it's i mean don't underestimate the power of just being like complimentary and and citing something specific that you listen to is always a good thing so okay i love that so let's say so we've put together our pitch we know what what we're gonna do we know who we're reaching out to so it's time to actually reach out to podcast host but is there a way to kind of streamline this outreach process so that it doesn't take over our entire work week definitely uh so i actually like to um like do like uh blocks of time that i'm for example i'm researching and putting um like a google doc for a research um like research phase let's call it that so just a list of shows that you are going to reach out and you can have like a notes for um what angles do you want to suggest like what are your social media handles um if you want to be super like fancy with your notes and you want to streamline it you can also have like a um like a note section for example talked about this topic before or or or or that topic before and when you are ready to pitch when you have created your you know pitch template let's just say that you just uh customize it every time you change a little um you know the beginning of email like the plot will essentially be the same and you know your social media handles will be the same and your previous podcast appearances will be the same but probably change is you know um obviously the name the the show name very very important uh feature like not future but like insert the name of the show uh that that hosts can see that it's not like a automatic email it's specifically for them so that's the main things just personalize the email and you can have this like email template ready to go and once you're ready to pitch like send actual like pitches just use a template and go through the research list and just send the email to each host and you it's actually pretty fast once you get into this work zone work mode um and yeah just just just customize here and there and you have a ready to go pitch so i like to dedicate like for example research phase i'm researching for example 10 shows and i'm pitching 10 shows and i'm indicating the the date when i send the the pitch and after one week i will follow up with this exactly the same shows that i already sent my pitches to and in that way we actually don't lose any of the follow-ups this is so important because so many shows i have booked for my clients in a follow-up phase that's so important because once again hosts are busy they might open your email something happened and they forgot to answer but they are like oh my god i totally wanted to answer you of course i want to have you on my show here is the link so sorry i didn't answer earlier something came up you know that's super important to not forget about following up um but i like to i like to follow up in the same day for every show that i reached out for example a week before in that way i don't lose any of precious like leads that i already found yes it's so important that follow-up the magic is all in the follow-up in my opinion and that and not just for pitching yourself for podcasts but in so many other areas of business is don't just it's not just a one and done and then give up um but yeah follow up and that's so great to hear from you because this is like real life experience that for you when you're pitching people so many of the actual bookings happen on a follow-up outreach not the first time that you present the idea but but just um yeah following up so that's incredibly important all right so let's say uh that our audience you know has been following along and they've landed themselves a couple of great interview opportunities can you give us some tips on how to really make the most of this opportunity like how do you leverage the interviews that you actually do get yes so important because we really want to maximize maximize each interview that we get um because uh there are a lot of factors that impact uh you know if the if the interview will be successful or not so first of all uh i like to like suggest uh definitely don't hold back and give tons of value uh and also don't lead with the sales energy but lead will like it's like a service like little bit service in mind not with like the oh i have this program i have that program but just share value and lead with like genuine service and also super super important uh before like your interview half figurine like have already uh your next steps figure out ahead and what i mean by that is have very clear um really incredible call to action ready to go for them because at the end of the interview we all know that host will give you like two minutes of time maybe that you can use to really invite those people who are ready to take this next step with you to the place where you want him to go so i encourage you to share um one really good call to action and i really don't suggest sharing all of your social media platforms your tongues that you might have and all of your uh programs because at the end of the day uh people are listening to podcasts while they're driving while they're washing dishes you know on the walk so they really um need to need to stop what they're doing and just go to that place that you you you invited them and not the million places because at the end of the day they will get overwhelmed and they yeah and okay if good if it's good that they connected with you on social media but then what uh yeah you essentially you want to kind of convert them into your world or potential buyers with this call to action yeah yeah that's great advice i mean just having one very clear call to action because yeah i mean think about what your podcast listeners are doing at the time they don't have they're not going to go and do all the things that you have described so just one really clear call to action is so much more powerful than giving a whole slew of options um so that that's great advice you have given us so much information in terms of like how to do this how to do this yourself right like how to actually get yourself pitched or pitch yourself for podcasts how to find the right podcast how to how to get yourself in front of the host and then how to make the most of your opportunities and i know that there is a a lot of people you know listening and watching who are raring to go for sure but i am kind of wondering what about like how do you know when you are ready to actually not diy but actually get some help from somebody like yourself yeah uh when you will do this yourself you will actually um understand that it can take up some quite of your time uh some people are like more into systems and are really streamlining this process but again it will take your time definitely to personalize everything do your homework listen to some you know episode or two which i highly suggest don't just go there and write you know a bunch of hosts without you know researching them um so once you are kind of uh understanding that okay this takes you know a day like a whole day of my week with my work week for example i think if your work is just um client work is overloading and on top of that you know your your podcast uh like work you really understand that you need help with this so this is the time maybe to outsource or to train your va or whatever it is but it's very specific skill um yeah that you that that it's kind of requires you also to be like kind of a super connector because it's not just about your pitch but it's also seeing the opportunity that these two people can have um that's yeah that's i think it's like uh it's a bit of difference of like a general va and a like a pr like professional pr help in this area yeah yeah yeah totally agreed so yeah i mean you're right it is it's a such a powerful marketing technique but it can take some time i mean you've given amazing tips on how to actually streamline the process as much as possible but for those people who are just like i would love to do this but i just don't have the time for this then there is it's such a smart move to hire an expert like you and you're amazing at this so yes uh i mean what i would love to do before we wrap up is of course i want to get all of your details and you know and your links and where people can go to find out more about you but i would before we do that i would just love to know like what's the very first step that our audience should take right now like somebody who wants to get this in motion what's the one thing that that that they can walk away with that they could do today to implement the stuff that we've been talking about today yeah so i think the one thing that they could do is if they already know who they are serving and who their ideal client is i think uh the one thing that they could do is really start looking around and seeing these possibilities that are out there you know and kind of just using for example instagram just screenshot a host that you feel is interesting to you just engage with them on social media uh save the information because once you will set out send out that pitch either uh they will remember you from instagram or they team or their team for example if the host is not running uh their account by themselves but didn't tm tmr most of the times the same person will also be in charge of your emails so this will be a much warmer you know welcome email than just like hey i'm here i want to be on your podcast so uh that's definitely one step that you can do today just start looking for these opportunities and just be aware and just screenshot them and you know put it in your for example future podcast opportunities folder and when you are ready uh when you have time to to pitch yourself you already would have this amazing list of people that you can reach out to but also don't forget to like engage with them you know like like their posts like uh and authentic comments leave authentic genuine comments um like that's that would be gold yeah you could do that yeah yeah that's perfect that's amazing okay well like i said um you know before we go christine tell us where we can go to learn more about you and your work and connect with you yeah so i definitely uh prefer instagram so you can find me in the pod grow in instagram but i will have amazing free master class that i like to invite all the listeners into it's called uh pitch and get booked like free podcast guessing masterclass i will show all of the examples that we just talked about i will show this in real life like share my screen everything so the listeners can really see how this process works how we can find the line shows with examples like uh like a podcast pitch and everything from a to z so they can really get uh get booked essentially and the master class will be like approximately one hour so i would love to see uh all the listeners there and i think the link will be in the show notes it definitely will yeah that sounds amazing that that's going to be just like taking this what you've shared with us now and just even more so yeah everybody needs to sign up for that for sure yes thank you thank you so much christine this has been such a pleasure to have you on my podcast and i just i mean it's just you're such a pro and you just really know what you're doing and i mean the word super connector that you just used that definitely describes you so yeah thank you all right well i hope that you enjoyed that conversation as much as i did and i really hope that you know exactly what you need to do next to get yourself featured on podcasts and get yourself in front of the right podcast hosts i would love to know your thoughts is this a marketing strategy that you have considered have you been interviewed on podcast before and is it something that you want to do more of let me know in the comments if you are watching this on video or of course if you're just listening go ahead and find me on instagram and let me know now if you haven't heard me mention my membership club that is going to be launching very very soon let me just take a quick sec to let you know about it so of course this is a monthly membership it's called the wellness ceo club and in this program you are going to get access to so many things that will help you to build and grow your business you'll get my training curriculum and and plus a new business bundle every month you'll get access to an amazing community of like-minded entrepreneurs and just so many resources to help you hit your next level it's got all the know-how that you need along this journey plus a really amazing uplifting community to turn to for support and connection so we will be enrolling in early april but the doors are going to be open only for two weeks so if you're interested in learning more there's just a couple of things i want you to do first of all is join the waitlist and the link is going to be in the show notes um and the description box but the other thing to do is to register for the free video series that i will be sending out in early april it's called how to make a difference in the world and create a better life for yourself so this video series is just full of inspiring stories and strategic steps and juicy insider information on how to do exactly what the title describes make a difference in the world and create a better life for yourself again it's totally free and i will put the registration links in the notes and the description box alright that is a wrap for today as always i hope that you enjoyed today's episode have an awesome week and i will see you again very soon you
2022-04-09 05:34
