How this new mom built a booming business from home! // The Authority Accelerator Program
Sunny Lenarduzzi: Hello. Hello. Hello. Let me know if you can hear and see me okay. We are officially live. I am so excited. I am always so excited for these, but today I think I'm a little bit extra excited because I absolutely adore the human being that I'm going to be speaking to today. And I'm going to introduce her in just a second. If you are tuning in on YouTube, be sure to hit that like button and be sure to comment and let me know that you can hear me and see me okay. And if you happen to be catching the replay,
anywhere you're watching this, just put replay into the chat. And also be sure to share this out with someone who you think needs to hear it. Share it with your network. And that way we can impact even more people with this incredible story. Like I said, I am so pumped to jump into this
today. And we are officially live. So welcome. Let us know where you're tuning in from. We have people from all over the world joining us today, which is really, really exciting. And without further ado, I am going to get into the incredible story of who I'm going to be speaking to today for a little bit of background. And if you aren't familiar with who I am, nice to meet you. My name is Sunny Lenarduzzi, and I'm the founder of the Authority Accelerator
Program, where we help you create, automate, and scale your online course business based on your own unique genius and your own unique story. And that's what we're going to be talking about today and how one of our clients has used their methodology to truly create her own future and become her own boss and leave behind her old career and start a new chapter in so many ways. Thank you for tuning in. Hi, Tong. Tong is part of the Authority Accelerator too. I know we have some clients here tuning in to show love and support. So thank you so much for being here. Hi, Joy. Hello. She's in England. Oh, that's amazing. Hi, Astrig. Nice to have you here as well.
Hi, Melinda. How's it going? So yeah, if you are here tuning in, let us know where you're tuning in from, and we're super excited to have you. Hi, Dr. Ranger, nice to have you here too. Okay. So let's dig into who this mystery guest is. Well, she's not such a mystery, because you've probably seen the promo for this, but prior to enrolling into the Authority Accelerator, Jacent knew her business wasn't sustainable or scalable and was having a very difficult time getting to where she wanted to go in terms of success all by herself. She felt stuck and as if she was doing things out of order in her business. If you can relate to that,
let me know with a "Boss" in the chat. Once she discovered she was pregnant with her first child, she knew it was time to make a drastic change. So December of 2021, she enrolls into the Authority Accelerator and quickly realized it was the best decision she's ever made for her business. And within three months of enrolling, Jacent managed to pivot away from
working one-on-one with clients to generating almost 16K while pregnant with her firstborn. This is the incredible story of how she went from having no freedom, flexibility, or control over her schedule to building a thriving, sustainable and scalable online business that's allowed her to impact more women around the world. So today I'm talking to Jacent about how she went from burnt out one-on-one therapist to thriving entrepreneur by helping professional millennial women of color go from living paycheck to paycheck, undercharging, and feeling financially stressed to maximizing their earning potential using psychology to transform their money mindset so that they can create financial freedom faster, pay down debt, save thousands and invest into their heart's desire. So just a few, a few little highlights from Jacent's journey. We're going to dig into it even further in just a second here. Just a few highlights of what she's achieved since enrolling in the Authority Accelerator Program. In less than 30 days, she was able to generate
almost $16,000 and enroll 15 phenomenal clients into her initial program launch. She made back her investment into the program in less than three months of joining the program. Following the system was so straightforward and structured strategically, which allowed her to go into her maternity leave with total peace of mind. And since then she's been able to deliver a healthy newborn. And as a new mom, she's already enrolled five new clients in the last week alone. But this is just the beginning. She's made about $100,000 in the last 12 months between her online
course business and her private practice. And since joining AA, she's been able to close her private practice in order to solely focus on her online coaching business, which simplified her entire business and changed her life. If you are as excited as I about this, please let us know in the comment. So happy to have you all here. And I am so excited to bring the one the only Jacent on. Hi Jacent, how are you? Jacent:
I'm great. How are you? Sunny Lenarduzzi: I'm good. Okay. First and foremost, I think the first question we all have is how are you as a new mom and how is your baby? Jacent: You know, we're healthy. We actually have a midwife visit later on today. We're healthy. The
baby's good, growing, eating all day, all night. And I'm recovering really well. I'm grateful to have this time to really turn my brain off and not worry about anything and just enjoy these moments because he's growing so fast. So we're well. But I'm really grateful to be here and chatting with you. It's crazy. I'm so excited. Sunny Lenarduzzi: It's a total full circle moment. I'm so happy that we're here and we're chatting. I've been looking forward to this for so long. And just a little backstory too,
I think the most wonderful thing about us working together and one of the highlights of my days and weeks is that every time you've enrolled a new client into your program, you tag me on Instagram and you do a little dance. Jacent: Yes. Sunny Lenarduzzi: And I get to see it. I get to see every win in real time. And it's just the best thing ever. Before, it was just you. And now you're doing these little dances and celebrations on your
Instagram story with your sweet baby. So I just think that's the cutest thing ever. It's awesome. I'm so happy for you and all your success and this journey that you've been on. And I know that you're going to be able to share a lot of wisdom with people here today. So let's kind of dig into it. First and foremost, tell me about your journey as an entrepreneur because you were working as a therapist prior to starting this business. So what was that journey like for you? What was that transition
like for you? Jacent: Yeah, so traditionally I'm a licensed marriage and family therapist. And so I've been practicing since 2014, but I started my own business 2018, about fall 2018. When you go to school to be a therapist, anyone who's a therapist has the experience. One of the
things that we often heard was like, "You didn't go into this field to make a lot of money." There was this narrative that we were going to have an expectation to serve, but we shouldn't expect to be compensated well or much for the service, which I think happens to teachers, anyone kind of in a service industry like that. And so I started my business and we don't learn anything about business in school to become a therapist. Literally, nothing. Like, not to open a business bank account, like nothing. And so I started that business. It was running and it was going. But then I'd always felt this pull beyond just the therapy room,
because when you're doing one to one, you're limited, right? It's not scalable. And you can't grow your reach to some extent once you hit your cap on how many clients you can see. And so I always was interested in just being able to serve more. And so that started kind of evolving into learning about how I could do that online and go kind of one to many, but it was a slow process for me because now it's 2022. I have just now closed my practice from 2018 to now. And so spending a lot of time online, trying to figure out what that looks like for me.
And in the midst of my own journey, understanding what my lane was, which you talk a lot about in your videos and obviously in the Authority Accelerator, it's like, "What's your zero to hero story because your legacy clients are going to be the ones that mirror that story?" And so my story was unfolding. And in the process of personally becoming debt-free and working on my own money stuff, I also saw that a lot of my therapy clients were coming in and talking about money, which was another thing that we never learned about in school, was how to help clients dealing with things like financial hardship, financial stress, financial trauma. And so I was seeing kind of these common denominators and I was like, "Okay, well maybe that's where I should go because that's what people are asking me about. So let's kind of lean into that." So by 2020 I started leaning in a little bit. I'm like, okay, tipping my
toes in the pool. 2021 I'm kind of growing more, trying to ask questions to be more strategic. But like I said, I was doing things out of order. So I spent a lot of money hiring the right people at the wrong time, unfortunately. And so it wasn't until I got pregnant and I was like,
"Okay, something has to change because I literally have a human on the way that I want to be able to be there for." And it was YouTube for Bosses was what I wanted to enroll in. But I had seen, and this is why you have to like... Success love speed, right? So this is why you have to take advantage of things right away because YouTube for Bosses has been around for a long time. I had been kind of lagging on enrolling in it. And then I saw that you were retiring it and I was like, "No, it's still going to be around. It's fine. I'll do it later." And so I put it off. Procrastination. And then it was like, "Okay, in order to get
access or to learn more, you have to email." So I sent an email, got on the phone and I'm like, "I'm not going to do whatever they're talking. I know what this looks to be in school." Here I am like a couple weeks later, "Take my card. Here, take my money. I want to enroll. This is exactly what I need." And the investment was way more than what I had originally thought of, but it was well
worth it, like the best decision. Literally one of the best decisions I've ever made. Sunny Lenarduzzi: Oh, that makes me so happy to hear. I love that you said success loves speed because it is about making that decision and acting fast. I'm so curious for you, when you think back on your journey and when you did enroll, is there a part of you that's like, "Damn. I wish I enrolled sooner a little bit?" Jacent: Listen, you know where I would be.
And so I try not to practice regret or anything like that. Sunny Lenarduzzi: Same. Jacent: I think everything happens as it should, but had I understood like this would have launched me forward so much faster, 100% in 2018 I should have been in. You know, like whenever it started is when I should have been in.
Sunny Lenarduzzi: 2019. Yes, gotcha. Jacent: 100%. Yes. And that's what happens usually, is like you kick yourself later for the decision that you should have made and it's like you might as well do something and have it be a mistake and then have to reroute than not to do it and then have regret. That's my thing. Sunny Lenarduzzi: Absolutely. I totally agree with that. And I think
I also could understand where that hesitation comes from and where the nerves come from and all of that stuff. There's a lot out there. And so that's why it's so important for us to talk to real human beings who are in our program and to be able to share these stories because I could shut up from the rooftops how much this program changes lives and changes businesses, but it really doesn't matter how much I say it. It matters how much our humans say it and the people that we work with. So I'm so happy that you're here. We did, I've just been informed,
have a little bit of a tech issue. So I just wanted to let everyone know if you're tuning in on YouTube, apparently this started 10 minutes into our broadcast. So we apologize for that. It said we were live on StreamYard, but it's all good. We're live now. So I just want to catch you up to speed. We are talking to Jacent, one of our incredible clients in the Authority Accelerator Program. If you aren't familiar with the Authority Accelerator Program or me,
my name's Sunny Lenarduzzi, and I'm the founder of the program. We help you take your unique genius and expertise and experience and create, automate, and scale your online course business using that. So Jacent's story is incredible. We're going to dig into actually some tactical things that are going to be really helpful for you if you are trying to build your online course business. And I would love for you to let me know. If you're here watching because you're like, "I have experience I have expertise. I have an idea of how I want to impact people" and you want to create an online course business, if you can just put online course into the chat, that would be super helpful. And I just love to see whose head is in that space and who's thinking in that direction.
So I did just want to say before we get into what we're going to go over tactically, we also have my whole team here watching and tuning in. And if you are interested in being a part of the Authority Accelerator Program, we want to actually speak to you. Yes, live, speak to you. So if you just want to put "APPLY" into the chat, Jacqueline or Bri from my team will get in touch with you so they can actually speak to you about it. But let's get into what we're going to cover today from a tactical perspective, because there's a lot to dig into with your story. So we're going to talk about the key to aligning business goals with your personal values. Some of what that Jacent just touched on,
we're going to dig even deeper into that with some really good book recommendations as well. How to create a schedule that works for you and avoid burnout as an entrepreneur. And then the third thing, which obviously Jacent is an expert in is the money mindset that accelerates success. So many comments flooding in. Love to see it. Hello everyone. And I love how many of you are interested in creating an online course. We're so happy that you're here. Okay. So before we get into the tactics, how much did motherhood motivate you to make the change in your career? Jacent: You know, I think that what I'm doing now isn't any different than what I've wanted to do for years actually> it's just I was dragging my feet. So motherhood put a fire under me, under my butt,
right? Without cursing. Put a fire under my butt to move, to try, to be open, to giving it a shot what I really actually wanted to do the entire time. And so I think that becoming a mother has made me more courageous, has made me more honest with myself, has forced me to face and make decisions at a quicker pace because literally I have another human that I was growing, and that now I have birthed and I'm raising. And so I think that it wasn't anything that wasn't already in me. It's just now I really feel like I'm authentically being who I'm supposed to be and I'm serving in the world the way that I'm supposed to serve. And so I think that's what
motherhood has done for sure. Sunny Lenarduzzi: Yeah. It sort of gave you the timeline to make it happen, which I love. And when you think about the program you've created and your own story and your own experience, I harp on this so much but I love sharing real world examples because I know that your most unique niche, it's not out there. It's not what other people are doing. And it's so important, and this is the very foundation of what we work on inside of the program so we can set you up for success for the long run, is really identifying, "Okay, what is my journey? What is my story? And how is that aligned with the impact I want to create through my online course business?" How do you feel like those things are intertwined for you? Jacent: Completely 100% overlapped. Because even prior to joining the Authority Accelerator, that's literally how my online business became a thing, was my journey, people being interested and wanting to know more, asking questions and me doing my best to support them just not knowing how to do it in the most efficient way at the time. I literally went from being born in Uganda,
immigrating to the states and kind of going through the checklist of life. Go to school. Get married. Get a good job. So I did the checklist and it didn't work for me because I ended up getting divorced and then my dad died and it was a whole hot mess. I was dealing with my own grief and mental health stuff and went into a lot of debt at the time. And so I ended up paying
off over $90,000 in student loan and credit card debt in three years before I turned 30. So 2020 during the pandemic is when I paid off my debt. And I ended 2020 with like 30K cash in the bank. So it's the decisions that you make in your life that lead up to where you are now. Your
life now is the byproduct of the choices that you made yesterday, a week ago, or years ago. My story is that I'm kind of borderline boujee. I really enjoy traveling, but I shop at Ross. So it's like I wanted to have financial freedom so I can be on maternity leave and maternity leave actually never has to end for me. Like, I get to be a parent the way that I want to because I
created financial freedom for myself. And so that was something that I wanted to share with other people and I believe is possible for other people. And so it 100% overlaps with who I am. I don't have to worry about competition because there's plenty of money coaches, there's plenty of people that are teaching others how to create financial freedom, but no one has my unique life experience. Sunny Lenarduzzi: Yes. Yes. Jacent: And that's what I think people discredit, is they write their own story off and they aren't realizing that's actually what's going to set you apart and why someone is going to want to work with you specifically as opposed to somebody else.
Sunny Lenarduzzi: Yes. Oh my gosh. I just want to hug you through the screen. Yes. Yes. All the yes. Is that landing for all of you if you're watching? Can you just put "Heck, yes" if that landed for you? I think the biggest thing is like, people are always like, "Well, what's my niche? I don't know my niche. I can't pick a niche." It's not about checking a box or picking a niche. It's not anything out there. What you just said is so true. And I'm always like, the biggest authority hack, the way to hack your way to becoming an authority is to know that you're the only person in the world with the experience and expertise that you have, so therefore you are an authority. So it's just very simple when you break it all down. Thank you for sharing that because I think that it did resonate with a lot of people. We have lots of
people saying, "Heck, yes." So thank you for that. And then the only thing I want to ask you before we get it into these tactical three steps and three tips that I'm going to share with Jacent here is how stressful was it to make this change while pregnant? Because we have to put it in perspective. You had your private practice as a therapist. You were solidified in that industry. You had clients. And you're like, "I'm going to do this. I'm going to create my own business." I know there are people here watching right now who can relate to that and are having probably a lot of the same fears you did. I know Zeniah just commented and said, "I'm a new mom, also working in mental health as a nurse practitioner student and I would love to do what you're doing." So talk me through the fear and talk me through how you move past it.
Jacent: Yeah. So fear is a funny thing. It serves a purpose because it's supposed to help you kind of avoid making mistakes, avoid getting hurt. And so my thing is, when the fear shows up, how can I have a conversation with it
and how can I employ my fear? And I think that's what is different as far as like mindset wise what comes up for me. Because when I was pregnant, I was also really focused on trying to be calm and peaceful as I was growing a human. And so yes, stress would show up. Fear would show up. You're like, "Is this going to work? Should I just stop working together? Maybe I need to figure
out how to go on maternity leave and then go back to see clients one on one." But that's not what I wanted. That's not my desire. And so for me, I think when fear shows up, which it did, when stress showed up, which it did, I would just have a conversation with it and I would also employ it to say, "Thanks for letting me know. You're on the risk management team. Cool. I got this." And that's why joining the Authority Accelerator was huge for me. Because at that point,
I think fear also lives and thrives in disorganization and a lack of systems and structure and a process. And I knew I didn't have that before the Authority. I knew I did not have that before the Authority Accelerator. I knew I had a problem with things being out of order. I had a broken business model. It was a mess. I knew that. So Authority Accelerator, that subsided so much of the fear that was there because there was a process, it was organized, it was strategic. You'd literally execute and show up. And as long as you do that, then you will get the results.
And so for me, I think probably before I joined the Authority Accelerator, I worried or had more fear that I was having conversations within employing. But then when I was talking about what Authority Accelerator did, and I grilled the person that I talked to, like... Sunny Lenarduzzi: As you should, to be honest. As you should. And that's why I keep saying if you're here and you're like Jacent and you're
like, "Hey, I'm interested, but I'm nervous and I've got some fears," literally, you can talk to a real human. All you have to do right now is put "APPLY" into the chat and you will talk to a real human being on my team and you can grill them because they are happy to help you. Jacent: And here's the thing. Because I didn't have an intention of enrolling in anything, I wanted to do YouTube for Bosses, I was like, "Give me the prepackaged quick course, whatever." But then I was like, "Okay, well let's see what happens here." If nothing else, type "APPLY" because you want to go through
the process and see what it's like to go through someone who's doing it successfully. That's a part of becoming a business owner, is doing your own research. So I was like, "Let's see what goes on." So I got on a call, I was like, "Huh, okay. Whatever." And I was like, "Yeah, okay, let's see another call. Just to see what happens." And so I get on it and I'm like, "Hmm, interesting." And I'm taking notes after the calls for myself, for my own business. And then I enrolled.
So then I grilled him and I was like, "Does it attend to this? Is it going to help me solve this problem? Is it going to do this for me?" And so you have to kind of sometimes know what you need as well. But the best thing about Authority Accelerator, which I haven't seen with any, and I spend a lot of money investing in personal and professional development, what I haven't seen in any other program is the whole kitten caboodle. From step one, no audience, no revenue, nothing, to how to hire and how to scale and how to... So that's what gave me peace of mind after I enrolled was like, I don't have to worry. This is why you have policies and procedures. Lean on the system that you have. So long story short it's because of AA that I don't have headaches and I'm grilling. Sunny Lenarduzzi:
We love a good grill. My team's like probably cursing my name right now. They're like, "Oh, we're going to get grilled." But no, it's good. We're well prepared for it. You can tackle any question with us. But I think let's tackle the steps now because I think that's really
important to get into. So the first piece that I want to touch on and we kind of touched on a bit up to this point, but I really want to dig deep into it is the key to aligning business goals with personal values. And this goes hand in hand with the transition that you went through going from having your private practice, to becoming an online course creator and business owner. So what was that journey like for you and what were some of the steps that helped you to align your desires for how you wanted to live your life, which you've touched on, with the business that you actually created? And what were some of the signs that you needed to make a change? Jacent: I don't know if I've seen you talk about it in a YouTube video, but I know for sure it's something that we practice in the program, is writing a 90 day letter to yourself. And I actually used to, and I tell my students to, write a letter to yourself a year from now. But if there's two of them that I write,
I'll say write a letter where everything has gone right a year from now. And you've shown up, you've executed. You've accomplished the goal and so on and so forth. What does that feel like? And what does that look like? But then you have to write another letter where in a year from now, you didn't show up for yourself. You didn't follow through. You didn't execute on what you knew you wanted to have happen. And then what does that feel like for you? And so that's what I used to practice. And so it was in spending time, now shortening that from a year which is what I used to do, to 90 days. And I was on a timeline because I was giving a kid.
So literally I had probably about 90 days. I was like, "If in 90 days things were ideal and the way that I would want them to be, what does that look like?" And so I think it really requires being honest with yourself. I have a book here. It's The Lies We Tell Ourselves by Dr. Cortney Warren. And so it's like being really honest with yourself. So if I was being honest with myself, doing one to one therapy was no longer what I was supposed to be doing at that time, which is a hard thing because I spent a whole bunch of money and I went to a school. I think that's what happens is you get caught
up with all of these identifiers and attached to like, "Oh, well I did this, this and that. And I have to keep going down this road." You don't have to keep going down a road if it no longer fits. And so I think doing the 90 day letter, which was inspired by what I know that you practice and really being honest with myself, which I think in entrepreneurship you have to make sure that you are making sure that there's an alignment between what you're doing personally and professionally, because it takes a lot of time and energy and effort to build a business.
Sunny Lenarduzzi: Absolutely. Jacent: Like, yeah. I made almost 16K in 30 days, but baby... Sunny Lenarduzzi: It worked. Jacent:
It was work, okay? It was work. So it wasn't easy. And so I think attending to your personal and professional development at the same time helps you to understand what's going to be sustainable. So making money isn't hard, but is it sustainable? That was the thing for me. I had to ask myself, "Is continuing to do therapy sustainable for me?" And then as a new mother, is it sustainable? No, it wasn't sustainable. Is it scalable? No, it's not scalable. I really enjoyed and loved working
with my students in my online program and I really wanted to figure out how to make that sustainable for me. Sunny Lenarduzzi: And I think there's two layers to that. I think there's the layer of, is it sustainable in terms of how you want to structure your life? And for you obviously, it was going to be really challenging to do your one-to-one practice and then also have a new baby. And so you were really proactive about it and making that change. But I think the other piece that isn't talked about as much and is really something that we focus on so much in the beginning and people want to kill me sometimes when I'm like, "Nope, we got to really dig deeper here," but I know it's always for the benefit is that, "Is the joy sustainable? Is the why sustainable? Is this concept you have for your program and your course, is it going to sustain your energy to wake up every day and serve and want to do this and want to make this impact?" And if it's not deeply rooted in who you are and what you're here to do, it just won't sustain itself. If you build a business around what other people are doing or comparison or any of that stuff, you're eventually going to run out of steam, because the money and the external validation can only go so far. If you aren't happy as a person doing what you're doing,
you're going to eventually run out of steam and you're not going to want to do it anymore. So you might as well tackle that upfront by really looking at your own experience and story to make sure that it is aligned. I love everything that you said there. And I think it really helps to understand like, when you create the vision for what you want, it creates focus and it allows you to only work towards the things that actually are going to get you closer to that vision. If you don't have a vision and a concept where you're going, it's really hard
to get there. It's like going on a road trip with no map and just running around in circles. So I think that that's really helpful to hear. And if at the bare minimum, if you just sit down today and it's... I'm not saying being so detailed in what you write as your vision, that if you
stray from it you're going to feel bad about yourself. But it's being detailed in your vision about how do you want to feel when you wake up every day? What do you want your life to look like in terms of what your schedule looks like, how much time you're spending with family and friends? When you get that down on paper, it makes you audit what you're currently doing and how aligned it actually is. And if it's not aligned, you do as Jacent did and you make changes and you start taking action. Jacent: Can I ask something real quick? Sunny Lenarduzzi: Yes. Yeah, yeah, of course. Jacent: So one of the things that I know that comes up for me and what I hear a lot is like, it's hard to... I hear about Mo motivation, right? Like, how do you stay motivated? And to me, it's not about motivation, because motivation is like starting your car. You only start your car
one time and you can drive it from here to Vancouver, right? So motivation is a spark. Momentum is something that you have to learn how to keep going. And that's what your flywheel does. When you work those cogs, it creates momentum. And when your vision is clear, it's so much easier to create momentum and not rely on motivation than waking up and feeling like it. Because sometimes you don't feel like it. Sunny Lenarduzzi: I absolutely, Jacent: I do a lot of public speaking, but I also get nervous before every single interview, before every single live. So if I were caught up and didn't have clarity in my vision, I would let
those nerves stop me from showing up. And a lot of people don't want to turn on the mic or publish the post or ask the question or whatever because they're putting themselves and their fear in front of the service. But when the vision is clear, when I know... Astrig is here. You said hey to Astrig. She's my number one student. Sunny Lenarduzzi: Oh. Hi, Astrig. Jacent: She's the first [inaudible]. She enrolled five people.
Sunny Lenarduzzi: Hi, Astrig. We love you. Jacent: Yeah, right. Literally. When you know that Astrig has a young daughter that she wanted to be able to stay at home with and have flexibility and go into full time entrepreneurship and me showing up has somehow supported Astrig in being able to come up with a plan to leave her 9:00 to 5:00 and now being able to live her life the way that she wants to, it's not about me. So there's your why, but there's also your who. And when that's clear, it's easier to show up.
I'm like sweating right now. That's why I'm glad that this interview is from right here. Sunny Lenarduzzi: I love you. Jacent: Because it's not about me. It's not about me looking cool. It's not about me. It's about who we're here to serve. And hopefully those people
who are going to put "APPLY" in the comments and hopefully start their journey. So that's a huge thing because it's hard to show up sometimes Sunny Lenarduzzi: I am obsessed with you. I'm obsessed with what you're saying. It's like we share a brain. Literally what you just said about motivation, I was actually just thinking about how can I articulate this into like a YouTube video soon? Because I think motivation is absolute and utter bullshit. It is bullshit. It is this thing that became super buzzy in the entrepreneurial space. But let me just tell you, and I think you'll probably agree. If you have to rely on being
motivated to build a business, you're not going to build a business. And if you have to rely on other people, rah-rahing you and cheerleading you and pushing you forward and motivating you, you aren't going to build the business because that stuff runs out. And it's like a quick hit and it goes away. That momentum is everything. It's the baby steps. It's the baby wins.
You don't climb Everest in a day. You got to do years of prep for it. And so your business requires all these little baby steps. And I know you know this Jacent, but that's why we're big believers and so focused on sharing every win, like literally every single win along the way. And if you're in our community and in the Authority Accelerator, I know a lot of you here are, you know that our number one hashtag is #justwin. And sometimes it's like, #Win. I posted in this group today. #Win. I showed up for this call today. #Win. I
talked to my first ideal client today. Those little things, when you start recognizing them, the momentum builds. And that's what keeps you sustained for many years to come. Anything else you want to add there? Jacent: Well, I think I've never had any community as a student as supportive and as phenomenal as AA. Period. Sunny Lenarduzzi:
Thank you. Jacent: I don't even like Facebook. Let's be honest, okay? I don't like Facebook. But I will go on Facebook to see what's going on in the AA group. Sunny Lenarduzzi: Wow. Jacent: I'm usually kind of like a stealthy person. So I wouldn't typically enroll and be vocal. But when
I joined AA, I said 100% I need to take advantage of all of the resources available to me in order to make progress. And I also want to be a good student because I want to attract good students. So it's like, I can't sit here and complain that I have not good students if I'm not being a good student, because I really feel like it's a reflection. So I was like, "Okay." And so there, I would always put the #Win. Did my first call. That's not who I was. But I'm new now. So you
sometimes have to shed who you thought you were, who you were, to become a new version of yourself because who you want to be or the things that you want to have and achieve require a different version of yourself. Sunny Lenarduzzi: Yes. Jacent: So that for me, just to add on additionally, was one of the things I had to work on was like, "Okay, you need to be more involved in the community aspect of a program that you've literally invested in," right? Sunny Lenarduzzi: Yeah. Jacent: And it's been helpful. I literally don't like Facebook, but I love the AA fam.
Sunny Lenarduzzi: Oh. And we love our AA fam. We have so many more clients here. Brittany Rosa is here. We have so many of our clients piping in. Nicole is here who leads our community and is my right hand. We absolutely love her and we're so grateful for her. So first time here, what is AA? AA is the Authority Accelerator Program. Jacent is a client. In the Authority Accelerator Program, we help you create, automate, and scale your online course business based around your own unique genius. Okay. I feel like we really covered off number one. The only thing that I wanted to touch on there when it comes to aligning your personal
and professional values is there were some books that we chatted about and there were some books that I say you should read when you entered the Authority Accelerator Program. One of them that we chatted through when you were experiencing some self sabotage, which let's just say it how it is, it happens. We all self sabotage and we all have to know the ways that we do it in order to stop doing it. So you are running into some issues with self sabotaging a little bit. So can you tell us about that? And then talk through the book reco that I gave you and how it was effective for you. Jacent:
Yeah. So one of the nice things is that we get to weekly have at least one to two opportunities to have coaching with you Sunny, which is also like one of the best things in life. But being able to come on... And that's another thing. I usually would just suffer in silence. So I was like... Hey, Nicole, you're the best. I was like... I'm literally reckless. I'm struggling because I'm enrolling people and something is telling me like, "Is this going to last. Is this a fluke? Is it impostor syndrome, self sabotage?" And then I'm like, "Well,
I need to have this conversation with my coach and mentor if that's what's coming up for me, because otherwise it's going to kind of thrive in the silos of my brain and drive me nuts." And so I brought it up on one of the coaching calls and you recommended the book, The Big Leap. And so spot on. I think it should be a general requirement in college, I don't know, curriculum or something like that because I really think that one of the biggest things is that when we begin to experience more abundance, joy, peace, love, prosperity than we ever have before, we have a governor and we get in our own way, because we don't believe or accept that it can continue or that it's for us or whatever the case is. And so I'm a coach, but I have to do my own work. That's why I have coaches, so that I can be able to serve and tackle my own stuff to be able to really give back. And so the big leap was really helpful for me in being able to address that self sabotaging behavior and not let it keep me from continuing to make progress and show up for my students. Sunny Lenarduzzi:
Yes. Absolutely. Because it is a natural part of it because when you haven't experienced that reality, it's always been your vision, your dream, and then you get it and you're like, "Wait, is this real life? Is this going to last?" So it's totally natural. We were saying before we went on live, new level, new devil. It's just a natural part of the process. Now that we have it clear and you all know that AA is not Alcoholics Anonymous because some of you thought that's what we were talking about, the Authority Accelerator, everyone's clear on what that is now. If you are interested in being a part of it, I do encourage
you to write "APPLY" in the chat and Jacqueline or Bri from my team will get in touch with you so they can actually have a conversation with you. Okay. So that is covering off number one. I feel like that really landed for people in terms of aligning your business goals, creating the vision with your personal values so you can make the right decisions and also take the action and not procrastinate on it. So number two is how to create a schedule that works for you and avoid burnout as an entrepreneur. And for you, I mean, this is so huge because
not only did you have your one-on-one practice, but you're also about to be a new mom when you enrolled. So there was a lot of opportunity for you to burnout and for you to overwork and for you to push yourself to the limits, but you didn't do that. You didn't go to that place of darkness and burnout and all that stuff that I have experienced in the past. And it's part of
why I created the Authority Accelerator because I knew when I landed in the hospital with burnout, that there had to be a better way. There had to be a better way to run a business and make it work without ultimately killing myself in the process and trying to run myself into the ground. So let's talk about that. How were you able to really get clear on the schedule that works for you and to avoid burnout in growing this business? Jacent: Yeah. Again, I think it goes back to systems and structure and organization, which is something that a lot of people I think struggle with. Time is something that is... Next to money,
what I hear next is time. I don't have enough time. And so I had ended up reading from one of your YouTube videos The One Thing last year. And that was really pivotal in understanding priority. The word priority means one. So when we say priorities,
we're going against what the word means because it's one. So if I have one priority in the day, for me right now my priority is updating my SOP, so my one thing that I must attend to is updating my SOP for some level of some amount of time or anything else. Everything else is bonus, that's what I say in my head. Everything else is a bonus if I post anything or whatever. But then I read Atomic Habits. And then I read the 12-week year around the time that I had enrolled into the Authority Accelerator. It was the most beautiful kind of culmination of
strategies that really made me have... That's why I didn't burn out, because again, I had a process to rely on. AA is very clearly laid out. Literally, it tells you do this thing. And it's like, "If you haven't checked this box, you don't need to move on yet." And so I hear you say it on the calls because people will come in and have a question and it's like, "Have you done this step yet?" Sunny Lenarduzzi: Yeah. Yeah. Jacent: Because if you do this step, then you won't have this question. Sunny Lenarduzzi: Which I'm just going to say this because I think it's going to hit home for people. It happens. People will come onto our calls. We have
two calls per week where you get to actually speak to me and we have our community for daily support. But people will come on and they've jumped to step 13 and they need to be on step 1. And it is a form of self sabotage. So just to bring it full circle to what we were talking about, trying to do things that are not necessary for you at this moment and not focusing on the correct next step is a form of subconsciously self sabotaging your success. So just be aware of it.
That's all I'm going to say about that. Yeah. Jacent: I've been guilty. Yeah, I started clicking ahead. Okay. But then I took myself back. So I had to walk myself back. Sunny Lenarduzzi: Go back. Yeah. Jacent: And so I think that that was really helpful because AA was really strategically organized in a very linear way. And then I also was reading the 12-week year which I kind of feel wraps up the one thing in Atomic Habits into one strategy. So I literally 12-week year'ed my AA experience.
I said, "Okay, I need to do this much in this week." And so that's what I think really helped me accelerate and have the success that I did because it was very clear literally down to the day what I needed to do. "I need to send 10 messages today. I need to book this amount of calls this week." It was so clear that there was no burnout because you have APIs and you have metrics to be able to follow. And so I think that when you don't have that, then it's easy to feel overwhelmed because you don't know what you're measuring by. Sunny Lenarduzzi: You don't know what you're measuring by and you feel like you have to do all of the things. Jacent: Exactly.
Sunny Lenarduzzi: You feel like you're needing to focus on all of the things to get the end goal, when in reality it takes a lot less than you think. A lot less effort, a lot less output to achieve the numbers that you need to achieve. And we get so caught up in the things that don't matter, like vanity metrics and constantly posting to social media and all this stuff that are requiring a lot of time and energy from us. But are they
really giving you a reward? And so measuring those KPIs allows you to stay laser-focused and only do the things that actually matter. So when it comes to your schedule right now, how does it look? What does it look like? Because you are technically on mat leave right now. How are you balancing business and baby? Jacent: What's really nice is that because it takes so much less than I was making it just crazy hard for whatever reason, it's manageable. So before this chat... And this is actually the first chat that I'm doing since having my kid six weeks ago. Sunny Lenarduzzi: Thank you. Jacent: And so, before this call I was upstairs nursing my kid. This morning while he was napping, I sent an email or whatever. So it's
much more manageable because I know exactly what levers to pull. You talk about levers, right? Sunny Lenarduzzi: Mm-hmm. Jacent: And so I know exactly what my levers are. And because I know that, I know that it takes me this amount of time to send this many DMs. I know that
it's [inaudible]. So it's so much easier to be able to "schedule" right? Even though now it's very fluid and flexible. It's like when my kid's napping, I'll make an Instagram post or whatever, you know? Sunny Lenarduzzi: Yeah. Jacent: Or whatever that I do. What's my priority for the day? So now I've told myself I can't be on Instagram unless I have attended to my SOP. There's no need for me to try to create content
if I haven't done my priority. So I think that that has alleviated a lot of stress and just doing extra step, which actually someone commented and said, "Now it just seems like you post because you want to not because you need to or whatever." Sunny Lenarduzzi: Yes. We gift. Jacent:
And so it's like, yeah, I don't have to rely on certain things because I know exactly what I need to do. So I think that it's made everything more streamlined and more clear and so much more easy because again, I know exactly what I need to do to make the progress that I want. And I'm grateful to AA for that. Sunny Lenarduzzi:
We're grateful for you doing the work. I just wanted to sort of add onto that too. And I give Astrig another shout out because what's beautiful is you mentioned earlier, you're like, "I had to be a good student to get good students and to get good clients in the door." And you are a phenomenal client, you have been from day one. You took action. You asked questions. You did everything as you needed to do it. And you're here because of that. And you're a great success story
because of that. And part of that is that you attracted these really great clients. One of whom is Astrig. She is now working for you while you had your baby and wanted to take mat leave and give yourself some space. She's now working for you and doing sales calls for you, which is a strategy that we recommend inside the program. It's like once you've solidified it, you have good clients, your clients often can be your best sales people. So do you want to talk through
how that experience has been and how rewarding it's been to be able to have her in that role? Jacent: Literally a godsend. I literally am so, so, so grateful. Because really at the end of the day it's not just about me creating a business that helps me to attend to my own bills and whatever the case may be.
It's also about helping women create financial freedom. So what better way than to create jobs to be able to invest and create work for other women? And so, we kind of did it experimentally. I know you talk about kind of being a scientist, right? Sunny Lenarduzzi: Scientist. Yep.
Jacent: And so one of the tests was, I wasn't planning on taking calls this summer anyway, I was just going to try to take that off of my plate, but I was like, "Well, what if..." That's the mindset that I try to have. I was like, "What if we had someone else take the calls instead of you to see what happens? Let's just see what happens." Sunny Lenarduzzi: Let's test it up. Jacent: Right. Sunny Lenarduzzi: What's the motto? Test, fail, learn, grow, repeat. That's the motto, everyone. Jacent: So we just do a little test. And mind you, Astrig left her 9:00 to 5:00 June 15th.
She started in her own stuff June 22nd. She started taking calls from me June 22nd. Sunny Lenarduzzi: Wow. Jacent: By June, whatever, 30th was the end of the month, she had enrolled five people from four calls. Sunny Lenarduzzi:
Which is incredible. The math makes no sense, but I love my fear for it. Jacent: I'm like, "Her conversion rate is better than my conversion rate." And what I talked to her about was... Astrig, if you're here, put it in the comments what your experience was like doing calls. Because everyone's so afraid to get on calls and talk to people, right? Sunny Lenarduzzi: Yeah. Jacent: Doing research is one of the huge things in Authority Accelerator. You can't avoid that as a business owner. You have to do research. And so what I told her was like, "You're not
on this call to sell someone. You're on this call to serve someone. And even if they don't enroll, hopefully the conversation in and of itself adds so much value that they walk away feeling as though they have more clarity or more understanding of where they should go anyway." We don't want everyone to enroll. Please. Sunny Lenarduzzi: Definitely no. Jacent: Because not everyone is the student for you. I think you told me on a call, you're like,
"People should be so lucky to work with you." Sunny Lenarduzzi: Absolutely. Jacent: And so it's not me desperate to like, "Please be in my program. Please sign up for what I'm doing." It's, "Am I a good fit for you? Are you a good fit for me? And if we're not, here's some resources.
Here's the work you need to do on your own. Or check out Sunny. I'm not the person you need. It ain't me. You put 'APPLY' in the comment. Sunny's program is what you really need to focus on if what you want to do is create an online course that's scalable and sustainable with a thorough process." Sunny Lenarduzzi: Yeah. Jacent:
No harm, no foul. So I think for me it was being a scientist and teaching and showing my students how to do that the same way. And when you're a boss, when you're a manager, when you have people on your team, it's the same thing. It's teaching them how to be a scientist and for them to have the leeway to explore and experiment. Sunny Lenarduzzi: Absolutely. Jacent: And it has worked out. Thank you, Astrig. You really [inaudible].
Sunny Lenarduzzi: We love you. Oh my goodness. That was great. It is what you just said. It's one thing to create your business and reap the rewards for yourself, but it's a whole other thing when you start to invest in a team and you're like, "Wow, I'm actually creating jobs and I'm contributing in that way, which is really quite impressive and so fulfilling as well." So the last thing I wanted to touch on is something that I know you're an expert in, the money mindset that accelerates your success. So what was it for you that allowed you to sort of move past any money stories or money baggage and to really create that money mindset that allowed you to succeed and accelerate faster? Jacent: Yeah. So we hear mindset and the word is kind of like played out, right? But it's what people lean toward. Sunny Lenarduzzi:
Yeah. Jacent: And really at the end of the day, it's just how you see and interact with something. And for me, I talk to my students a lot about how they see and interact with money. Really it's about embodying what you want to have reflected in your life. So just like I want to
attract good students, I have to be a good student to attract good students. Everything is be, do, have, if y'all haven't heard of it before. And so what we learn is have, do, be. I want to have financial freedom, so I need to do certain things, right? I need to make more money or I need to... Whatever. And then I will be happy. It's backward, this formula that we learn, right?
It's the opposite.