How Luke Hawkins Built a MILLION-DOLLAR COACHING Business in 4 Years
okay so what is happening welcome to monday night live ladies and gentlemen the incredible luke hawkins how are you i'm doing incredible incredible outstanding outstanding great to have you here drop in the comments let me know where you're tuning in from guys you know the drill who we got on the call we've got lacey sabil we got there we go ian's ready to party that's the spirit how you been mate good yeah very well gooD yeah it's hard to do this i've never done this with you before so you've got a lot of hype to live up to i know there we go chris solid is in the house ladies and gentlemen um all right where do i start i've got to introduce you now um now i'm going to make this a little bit bigger ladies and gentlemen um i'm going to tell you a little just a brief story um so i think it was five or six years ago um forgive me if i get the timing wrong but uh i was at tony robbins uh event i think it was date with destiny and um and i met luke uh i believe you may have been there with what i think my dad was there as well but um uh and luke was sleeping in his van at the time he's invested all of his money to be at um the tony robbins event you know and i imagine that this event would have had a lot to do with you know the transformation that happened afterwards but the next time i see him at a tony robbins event you know tony's got this like inner circle of like platinum partners which you know everybody wants to be members of but it's invite only and like once you add up all the travel the costs and everything it's about a hundred thousand dollars to per year to be a member and and luke's down the front with the his black bloody lip medallion on member of platinum i know this is the guy that's wondering if he's still sleeping in his van and um yeah i followed him on facebook and like i just i was just seeing event after event packed out just to give you an idea guys here are some of the pictures i'd see popping up on my on my facebook so like you know you fill out an event like this like i see that like maybe if i if that happened like once or twice a year i'd be like awesome these are these pictures with popping up like every single week and then i see like ones like this we're hiring um you know and it just goes on and i can show you heaps of them but luke's had the fastest growing coaching business in australia um over the past few years and you know like from i know where he's come from um and so when people look at that they're like a lot of people would be like wanker you know like yeah look at this guy and and they would make all these excuses but when i look at it i'm like [ __ ] what a tr what a psychological transformation this guy must have undergone and and i just know as well like how much work you would have put in to make that happen so tell us what what um what happened after that tony robbins event well i remember actually uh turning up there was a unleash the power within uh that was my first one was in 2014 i think was in september i remember driving there in my van was uh spent a thousand bucks this van and i parked it at bondi beach and and i i bought it for surfing and i bought it to sleep in so when i went to events i could sleep in it right so i i did that uh and you know i had no confidence i had no very little belief in myself uh but i remember um them inviting tony goes oh go up to the back of the room you can see and hear about our you know our most exclusive program platinum partners um and then i'm like oh what's this about then i'm like i'll go check it out and then i'm standing there at the back and then they go oh yeah to join it's it's 85k us and take a us per trip there's three trips a year and here i ever sleep my van unless spent every last dollar on my uh ticket um and tony says no excuses you can find a way if you want something in here i don't know about that like that's a lot um and so yeah i remember going home that night and and actually people saying to me like look like like forget about it right you you you that's [ __ ] so did you already signed if you already signed anything or you just it was just a goal at this point i was just listening to it i'd thought about it so one day i'll be there yes but may i'll be there and uh yes so first year business um you know just working with people on one-on-one for anxiety quit smoking depression weight loss i used to work with a lot of network marketers uh i remember making 60k my first year and then a hundred k in my second year uh you know doing even more one-on-one and then my third year i don't know what happened but it went to a million in the third year in in uh income in in revenue well well well you're you're a coach at coach coaches i'm sure you know what what happened what happens between 100k and when you went to the millions if you had to put your figure on it what was it by the way it takes most people it makes the average business 10 years to reach a million right and uh i think the percentage of businesses that well 50 of businesses are gone by year one and eighty percent by year five and the ones that are still around like you know i think less than five percent would would ever get to a million but uh or even be profitable yeah profitable like yeah yeah so i think the difference to go from 100k to a million in a year for the audience here is i know every dollar went into myself every dollar that i made went into transforming myself and into paying to learn the skills that would make me money right but i talk to people every day and i say to people like if you learn these skills and you decide to go all in you decide to give it your all then you will succeed but most people can't deal with the uncertainty the threshold for uncertainty is is too low they can't handle much uncertainty so they don't take big enough risks and i think that's a problem for most people you do not take big enough risks uh and you know if you model and what somebody has done or benissa say if you model what somebody's done and just follow what they do you can succeed but you know i went all in and i went one to many events uh is what's held at one to many oh i see one too many now look because like you know tony robbins events it's fairly easy to get in the place of certainty like you've got the music on everyone else is doing it but when you're when you're in the real world and um things start to go wrong like maybe you've taken a risk um you know maybe you know you've you've got no money coming in and you've got all this money coming out maybe all your friends and all your i say maybe it's like it's actually like this um friends and family are like like concerned as hell they're like what are you what are you doing man like i'm worried about you like when that's all happening around you all that external uncertainty like that's when people crack isn't it when that's when there's certainty levels drop but you you seem to you you're certainly the sea level seem to go up when the odds are stacked against you yeah yeah so i noticed that i i thought like this is where people happens like you're um you know your disappointments um you've got it you they're either gonna drive you or they're gonna drop you right and so when things not going your way every person that said no to me every person that you know when things weren't going my way when i wasn't you know moving forward i dropped money lost money clients saying no i have to know like prospects saying no i always wanted to use every no or every disappointment as a reason to make me hungrier as a reason to make me better as a reason to give even more of who i am but most people when you get uh you know when you're facing that uncertainty or things are not going your way uh they pull back and the universe is not teaching you to pull back the universe is saying use more of who you are then i'll give you something but most people don't stay consistent long enough for the energy to come back around and be rewarded for what you do yeah so during that year of growth what was the biggest challenge that you had to overcome uh i would say fear of uh public speaking oh wow yeah wow i remember um i had uh one person in my event um in january of 2016 um and then i had 46 people in march of 2017 right um and and so it's about that and so but yeah i remember seeing 46 people there and i was [ __ ] myself you know i was absolutely for myself right but i just knew my you know if your intention is to serve at other people i believe you always will be supported always right but you you thanks beck it's good to see you on here as well you know basically like you you whenever your intention is to serve something greater than yourself you will always be supported but you have to jump yeah you have to take the risk you have to do things your shit's scared to do um you know i'm in my first real estate talk where i'd not talk to anybody in a in an event space and i had 50 real estate agents show up um this guy said oh he's trained in how to master the mind he's going to teach us how to master our mind and i never spoke to anyone i turned up the event he goes oh how are you feeling like i'm like oh yeah i'm good i'm good i'm good and then at the end he goes luke you might want to uh wipe that texture off your face i had texture all over me and texture on my shirt to 50 real estate teaching how to master their mind but you know i like to use the power of identity you know when i had no money and i was breaking a board and i was sleeping in my van doing a coaching training i told myself i'm a million dollar coach so you must have an empowering identity to produce the behaviors that you want if you say i'm a shy person or i'm just starting out i'm just a you know i'm a new coach that's [ __ ] when you start getting trained when as soon as you start hold the identity that this is who i am right i'm a million dollar coach and that's how i saw myself so i produced a behaviors consistent with that and so i think that helped me a lot is to have that empowering identity um yeah and and when you talk about like that that will to serve because i i i can see it in you when when you speak i can i can i can see like that as soon as you as soon as your mindset is in service you completely forget about you know your own yourself and and the way you look at stuff because but most people who who have a desire to speak on stage in the first place they just want to do it for attention and so they're not very good at it but like when you get out there to serve that's when you forget about what you're actually doing 100 and i think people have got to come like you know one things i learned from that about speaking is public speaking is you've got to stay like i've always stayed in my heart i've always wanted to be someone that came from my heart and your heart knows the answers your heart will deliver the truth through you always i believe in through something greater than yourself you might call it god the universe your creator whatever but whenever you are coming from your heart then the the truth will always come out and the best things will always come out uh and yeah i think that like i spoke to a lady today from uh where was she from she's from tasmania and she's like oh yeah i want to do this business i said well you've got to learn this skill you're going to learn sales you've got to learn social media you've got to learn all these things he's like oh i didn't know that i just thought i'd just the clients would show up i'm like i don't know where you trained but they ain't showing up like watching this like the hardest thing generally is how to fill your events how to fill your programs like and and you know you have to be i tell but you haven't got to be a savage you've got to wake up you've got to you've got to stay focused you've got to stay driven you've got to keep high standards you know you've got to have a high paying threshold where you know i took 35 to 40 calls last week like from 7 a.m till 10 at night five days a week monday to friday right we did six sales we did we do about 150k a month now uh but you know like you're not going to get rewarded every day you've got to keep going no matter what yeah yeah and now you've got like a team you know to look after and virtual events i know i know you know you've got a lot more overheads when you started um but like where you came from like when you when you started like um and you started filling these rooms and all of a sudden you've got all these customers paying you money different amount like different amounts different times um you've just got all these new admins skills that you need to learn you've obviously nailed marketing along the way somehow i want to ask you about that as well um but so what did you do to to you know to keep up with you know that growth and learn those skills so quickly yeah like i remember um you know things jump when we had uh you know we we started averaging you know i think from 2018 in the middle of 2018 i started 2018 in the middle we started averaging about 100 to 150 in the room and i used to have 80 of the people pay for an 8k program so it would be 500k to 900k in in money coming over a five day period right which is you you can't predict that right like this is what i was saying before people gotta stick stay consistent no matter what but um yeah there was a lot of admin i lost a lot of money i've had all kinds of things i've had employees you know steal from me i've had um i've you know had the wrong tax structure and lost money that way um you know i had my bookkeeping was a total mess i remember my taxes were you know just all over the shop you know i've actually just been audited and now the ato discovered that i overpaid tax and now they're gonna pay me you know more money which was a surprise but um you know i had no idea you're gonna make these mistakes but uh yeah i definitely you got to learn these skills as you go and find people that know what they're doing and uh and and learn their systems and yeah you know you're definitely you're definitely somebody that is is you know is very good at what or what they do you're good at changing lives and no one will argue that i mean i i don't just see these rooms full by the way like for the guys tuning in like you know a lot of people that i meet that have done luke's training well i mean everyone that i've met that has done the training like when i asked them like how was it like i mean like there's there's all kinds of people go oh yeah things are good like whatever but they've all said either like oh my god it changed my life some of them start like crying like the emotional response it's like [ __ ] what i don't know what this guy's doing in his body rooms um but obviously it's having a big impact but but yeah like you're somebody that would have had to draw on resources from all different directions to to fulfill all the other responsibilities that come with growing a business um you've been extremely resourceful um yeah i'm just amazed i think it's awesome yeah so i think with the challenges i think that the audience will uh be served by this and i want to share this is that so when the challenges come up uh right and you something happens you lose an employee you you know you realize that you know you don't make have made sales for a week and it's and it's dropped right um you what else might happen like you know you get a big tax bill out of nowhere or you know your facebook ad account gets shut down like i've had all these things right um but but but you what you've got to do is ask like what is positive about this what is good about this what is this teaching me that if it hadn't have happened i wouldn't have learned this and you'll see that it's actually happening for you and it's probably saving you from a bigger problem down the track like i know when i had problems at 50 clients or 100 clients i'm so glad this didn't happen when now i've trained 1600 people how to become a coach and we're over 100 people now that are doing six figures a year as a coach or a consultant um you know i'm so glad that i learned um you know i had made these mistakes you'll see you're so glad the mistakes happen now um you know then down the track when it's bigger because it will cost you a lot more usually so always find what's positive in every situation what's the benefit about it what's good about it and if you stay and then and you find the lesson quickly um then you'll move forward but i think the mind enjoys pain for most people and so they sit in it and it's comfortable and they actually like it they enjoy it and they uh and it meets certain needs so i i i yeah you've got to get out of it yeah did you ever encounter in like what they call imposter syndrome did you ever reach a point where you're like you know who am i to be you know like this is something that comes up a lot by the way with with well with coaches i imagine but with small business owners like they get they reach a point where they're like they're not actually comfortable charging that much or they're not actually they don't think they they deserve to be speaking to that you know or an audience that size and so they hold themselves back did you encounter that oh yeah 100 i remember starting out coaching real estate agents i was coaching them um how to make more sales and uh make money and you know i had none right you know i was walking in the door saying yeah i can show you how to make lots of money and you know it's just starting out zero in my account right so i think what really people can do to overcome that is like stop using past success or what you've achieved in the past to give you certainty if you don't have any past success then don't look that way to try to give yourself certainty you're not going to find it in your past and i think this is where imposter syndrome comes back they go i haven't done it in the past so why could i how could i do it now or how could i ask this from the world now so stop looking to your past you're not going to find it right so the way i built certainty to get beyond that is i said i'm not um you know what i create tomorrow or or what i create in the future is based on who i say i am now it's based on who i say i'm today right and i don't need an external result to give me a belief system or to give me an identity that i can help people that i can charge or whatever i just made a [ __ ] decision um and i said this is who i am i'm here to serve people i will find the way i will make the way and i you know and and i just decided that you know this is who i am now i am a world-class coach today i will serve this person i will do whatever it takes to get this person the result and and so when i use that language like i am dot dot dot like whatever comes after i am dot dot becomes your future right if if i don't if that is the most powerful thing like i am dot dot dot and it's all made up you don't need outside results to give yourself that that that that certainty yeah and have have and it sounds like yeah you've got you've got your certainty from within but and you've also you know you've you've invested a lot in yourself but how conscious of you are you of or have you been on along your journey about who you spend your time with and you know being around um naysayers and stuff like that does it concern you at all or oh i've been through a heavy span um but i wanted to say something before that the certainty comes from focusing on what you want right now write that down right imposter syndrome you start focusing on what you don't want then it gives you an emotional state that gives you uncertainty and you do not take action from that place exactly yeah yeah yeah what you don't want is is the strategy to crash your car into a brick wall if you're driving round the bend you start to slide out if you focus on the wall you're definitely going to hit the wall but you've got to stay focused on the road where you're going especially when you're sliding out in your business so you know doubt or or whatever form of doubt you call it or or uncertainty you call it imposter syndrome whatever you call it or focusing what you don't want so you must train yourself to focus on what you want right so uh and that's why i do that by repeating powerful things to myself with emotion right jumping up and down you know on a trampoline repeating things so strongly to myself conor mcgregor says this he says like i'm the [ __ ] best in the world like before he was that that is the the the the trait right but when it comes to judgment from other people i think you've got to ask yourself this like you know this one helps me most people right are judging themselves all day right all day to the point that they do not feel good or like themselves so if i don't feel good about myself of course i'm going to project my judgments onto you because how else am i going to escape these feelings um you know because it's triggering so much pain in me of all the self-judgment that i put on myself so they're projected out right but you know and whatever we don't accept in ourselves we judge in another so people will throw those judgments on you it's actually them if they say oh you're money hungry or you're just in it for the sales or you just want to take from me these are all the things that gets projected out i'm like i don't know that's not true because there's actually a lot of easier ways that i could make money right real estate being one this is not an easy game for a coaching consultant business um you know we give 10 of all our profits to operation underground railroad right that's one thing that you know helped get me out of scarcity but you know i think just knowing most people don't like themselves so i just you know i don't i let go of those judgments from them i don't let them define me i define myself they don't like themselves so why the [ __ ] would i care if they like me or accept me they don't or even like another they're not going to like you they don't like themselves that's that's 99 of the population and you're speaking to them all the time aren't you because these are the guys you you need to come to your trans your events right yeah before like you know people that just you know yeah like the conditioning you know um you know but that's why you must keep going because paying these people and i use that to drive me i need to help people that are open-minded that want to deal with this stuff in a different way you know yeah that's that's uh uh you know driving so when you're in a sales call and i don't know if you do still do you might might not have this problem anymore because you're you've got a brand now but like i imagine at the start when people throwing these objections at you like like you just said you just want money or whatever would that motivate you more to get the sale yeah i'm just like gosh number one you think that money is negative or bad right yeah which is a hundred percent condition because money is just energy that you receive in exchange for the value you add to other people's lives so i would write that down to people as well money is just an energy you receive in exchange for adding value to other people's lives so when i used to clean toilets at haman island in the whit sundaes i got paid nine dollars an hour for that it was nine or ten dollars an hour right um is what i got for that and that was the value i could add to other people's lives i could clean toilets right now people one-on-one i just had an eight-figure e-commerce guy a lot of people might know if i said his name but he wants to keep pride right he paid me 2 000 an hour for my time right but you know you are paid in proportion to that and it's just energy and and so you know you've got to ask people to work with you like this thing that they will project their judgments on you just know that that's them that's not you if you know why you're doing it you're doing it to help people right then then that's all um what's the number one or the the biggest um uh obstacle that coaches um that face when they're you know like in that sort of between 100 grand to or i don't know maybe even 50 grand to a million like in that range like what's the number one thing that they have to overcome generally what's their number one thing holding them back well i think i'll start more with the the under 100k a year because i think most coaches are definitely that right oh they're okay yeah yeah most yeah large majority right so i i i think to break that you are going to work your ass off and you're not going to see any rewards you know you know you know generally for a good couple of years and if you're super consistent you know i met one lady she'd made got one paid client in 10 years i'm like oh my god right wow but yeah she's still going and then realizing that she's still going well yeah yeah then she made the decision yesterday she's like i'm not going to do this business anymore i was this morning i'm not going to do this business anymore because i don't want to learn how to generate leads on social media and i said well you know there's your answers you know stop yeah but that's what you want to do um but yeah i think that you have to condition yourself to be in a state of certainty and you have to want it enough this is probably for all coaches really yeah you have to want it enough so more than you know going and partying on the weekends more than booking holidays you know more than oh gosh i don't know like all this scrolling on social media netflix whatever like yeah i worked my ass off before i saw any real you know return and so you've got to make the second where you gotta want it enough you know i i i think for that but it's one thing to want to sit on the beach all day because you've you know you're a you know successful coach but it's another thing to have a why that's bigger than yourself isn't it so it does like wanting it enough comes from the why surely yeah yeah yeah so i think that right but one empowering question that really helped me is um um what have i not been willing to do to get to where i want to be what have i not been willing to do to get to where i want to be and every person i ask that question they can give me a list they can say ah well not make enough calls not do enough posts not reach out to enough people right right and so i have this on my phone as a screen saver right and i say if i had to make x amount of dollars in my business and my life depended on it what would you do so for some people if you had to make 5k a month and your life depended on it what would you do if you had to make 10k a month if you had to make 50k a month you'd make 100k a month whatever it is what would you be willing to do and i think people would come up with some real empowering answers for that right but would they be prepared to do it i mean that comes down to whether they want it enough yeah well yeah the brain hasn't even avoid pain and gain pleasure so you know yeah you've got to think of what are the consequences uh long term for you if you don't change what is going to cost you in your finances and your health your body and your contributions of charity and your family life you know i don't want to put my kids you know this is real transparent now i don't want to raise my kids in um you know in formal schooling ideally you know i would love for them to be homeschooled you know um the extraordinary you know it's not everyone can do that it's an ideal thing you know i'd prefer me to raise my kids in the government um but uh you know you've got to think of all these things yeah so what's next luke what is your what are your goals from here um well basically we've got about a hundred coming to uh so far to our uh business boot camp seven figure academy uh the coaches that want to go to 50k per month in four months or less we've got about 100 so far we want to get 150 there uh is that okay and um so that would be that's a goal there yeah we'd love to break the 200 people in events and uh i'd also like to give more to uh charity than i ever have before um yeah yeah to talk about i'll talk about this charity that you support you're welcome to share what they do with everyone yeah so i support a charity the main one we support is operation underground railroad and uh that that organization is about freeing young girls and boys from us sex slavery sex trafficking right so they found in third world countries and developing countries that there's actually some of the parents they pimp their kids out to sexual predators uh for money um because they essentially they struggle to survive right um but also you know people just kids are just taken abducted by these you know sick people right these sick western men um you know so i do that and uh you know i learned this actually um where someone said to me um that if you uh decide to give to something outside of yourself like you know and you systemize it like i decided to give 10 of that profits like if you do it and you systemize it then it teaches your brain that there is more than enough right it teaches your brain there's more enough if you only make 100 grand give a small amount i only give smaller i give small percentage right but if you can't give a dollar out of you know ten dollar like out of a hundred dollars you're not going to give you know you're not going to give 10 000 out of a million or whatever you know and so that drives me um you know to give to those that can't uh give to themselves yeah so yeah that's that that's interesting because you're sending messages to your brain that there's more than enough consistently if we don't give because of a place of fear we teach our brain is not enough yeah [ __ ] that's huge yeah it's pretty big i i sat in uh the wealth trip with uh tony with that yeah learning from billionaires i i learned i learned that wow wow yeah and and it'll be it's so it's just as important whether you don't when you don't make millions to do it isn't it probably more important it will teach your brain there's more than enough you go in the sales call you're so much more congruent they say to you oh you know i don't have the money you can say look i'm all in i've got no other way and i'm giving money to charity trying to support somebody else like like there's no excuse like you've just told yourself there's not enough like you know people ask that i think to find people's financial future is one is like you know oh i can't do it i can't find the way when they see an opportunity the other one robert kiyosaki said this is not how can't i but how can i how can i do this if you say how can i you will find a way for anything yeah yeah yeah and if you're in a place of abundance well like i mean at least if you if you know you've physically seen the evidence that you can give right which means you're telling your brain there is enough even if there's that you don't you the external circumstances show you that there isn't just yet but like if you're telling your brain that that there is is enough um then um [ __ ] i lost my train of thought there um so your brain that there's more than enough just by doing the act right you're you're giving yourself strengthening the belief in yourself you're strengthening the trust in yourself you're strengthening everything that's great about the human spirit that has to trust and the unknown is being strengthened inside of you and i believe yeah that's but that then you think you think to yourself because you've given you've seen the evidence that you're wealthy you're welcome well it's not it's not a an ex wealth is not an external circumstance it's a it's an internal trust and faith and knowing that you're always going to be supported that is wealth hmm and and then the external world has a way of meeting the internal yeah it's going to match with your internal right but not in yeah just using more of those of those resources inside of you right i feel like this would be a good time for me to um uh sorry i really feel like i'm interrupting you now this would be a good time for me to tell everyone to here we go ladies and gentlemen there you go i'm gonna be homeless this winter for a night got that shut that down support my sleep out sporting the homeless i don't know six years in a row um sleeping out in the street because i i nearly was homeless when i started my business yeah you know we've i mean we've all got our stories like i think that these these um challenges build [ __ ] incredible entrepreneurs you know i i don't you know like these you start start a business with with when you're fully financially supported like as soon as things start to go wrong your only answer is going to be to get another investor to sell equity that you know i found successful people it's never ever to do with their past it's never ever to do you know it's very rarely that's ever to do with the amount of money in their account it's very rarely it's ever to do with that the number of kids they have or their partner it's nothing to do with their external circumstances and it's everything to do with are they willing to back themselves are they willing to jump right if you're not willing to jump then you'll never see your potential you're just you've got to put yourself in a position where you're forced to use it for most people you know um yeah so talk to me a little bit about mark the marketing side of things like obviously going from one to one you know one to one i could imagine like you know getting on the phone you could you could you know fill your calendar with a bit of effort um but we're going one to many you know then you need to incorporate marketing um i don't know you you've been very active on on facebook um did you find a formula that works well or did you just literally hit it from all angles yeah well i start i believe people just add platforms in stages right is my belief based on uh what's going to give them the highest roi return on their time energy and money right just add people get overwhelmed because they try to do everything at once right so i believe having um platform by platform so i started with facebook i got really strong with facebook uh and getting you know lots of likes and followers on there and engagement you know facebook ads from the start organic facebook okay so listen up mother cluckers like all you people that say facebook organic is dead oh mate is it is it luke we do about uh 20 to 50k every month just from uh facebook organic i knew it i knew it everyone says everyone says the organic doesn't work anymore when that when the algorithm gets smarter and they're not good enough anymore they just want to blame them more creative most people in their marketing they're too uh what do you call it um bland as in they're trying to do what everyone else does they're doing the same thing as everyone else when when people used to sign up when people started my courses um you know i'm a different stage of business now but when i was you know earlier on i used to dress up as things i used to dress up as like a banana or as a whoopee cushion there's superman like and then he gets attention yeah right attention right and people would yeah i meant and then it would lead to the next sale it was crazy um that's awesome that's awesome yeah i remember seeing one where you bought your gucci shoes was it or louis vuitton shoes was that right yeah you started did you go to tony robbins 60th birthday i did i flew over there with a mate um that was for uh february of uh 2020 just before they started the lockdowns right you know in in march and then although they closed all the uh it must have been a bit like going to the academy awards i saw a clip on youtube oh i was i was there i was so close to front i swear to god i i saw a gerard butler there i saw um gosh who else was there there was um all these famous uh oh yeah pitbull was there uh gosh i think um yeah not uh alicia keys there was a another leona leona lewis leone lewis i think the name is the singer um yeah a few other big uh really successful people oh they're billionaires there as well yeah but yeah just meeting greeting with all these people you know i was i went there for two nights to la yeah wow now you joined how so when you joined platinum partners did you empty your bank account to do that as well to join uh yeah so i did that and you only get three events you get three events yeah yeah yeah but you but it was a goal for you and yeah it's the best thing i ever did i got coached with by tony on a lot on a few things yeah yeah yeah but so did you set yourself a target and if you met that target you would buy uh yeah yeah so i was like once i hit this amount of in the bank uh then i'm going to put it back out now here's the thing right this i find this interesting that most people when they make a little bit of money they put it in things that depreciate in value right they buy the car too soon or they buy too many clothes too soon or they you know go and spend on something they might put it in you know crypto but then you know just just know like if you did it in bitcoin now it's just dropped by 30 so like you know you don't know they put in things that they either they can't control have no control over all the depreciating value so they do things too soon so what i did is i put all the money back into myself until i knew that i had a real clean systemized income generating machine that was predictable and that could make money every week or month and i knew that if i produce certain actions it would do it right so i believe to build wealth the first thing you've got to do is you've got to increase your earning capacity right your earning capacity is the number one thing that will control your wealth long term because that gives you money to invest in everything right so i put all the money in 2019 in the middle of the year uh to a lot of money into that um you know investment and i remember the first event was in uh august of 2019 in amsterdam and now i'm getting personally coached in my business by jay abraham and tony robbins right and by that time you sit down and you shut up you don't say a damn thing right um that alone was worth it that alone just one interaction right so i i i think uh that people should do that and then once they get that then invest in property or crypto i do other high risk things in that now but yeah okay but it starts with the belief in yourself because you're not going to see it as an investment if you don't believe in you because the personal development yeah a lot of people could say oh you know you a lot of people a lot of people would give you the feedback as well like you know what did that cost you know what did you get out of it most of your family friends are going to think you're crazy like this is the thing that people make people go ask their partners that have never ran a successful business or never generated any serious income and asked them about their investment decisions in their business do you think warren buffett is going to go speak to his wife about oh should we invest in this company or not like no like do you think they bought your boardroom meeting like him and charlie mungo i'm gonna ask my wife about what she thinks about her intuition on this no they walk in like oh if i'm a business owner i need to look at all the numbers i need to look at the information and to make an educated choice but i'm only going to ask people that are well informed or that have done it themselves right so i think people will only take risks to the degree that they believe in themselves so i believed that i could make more than 100 back from that investment and i have right multiple times over right but and i believe that no matter what happens in my life i will always find the way and that's the thing your audience is going to take away too if you believe that no matter what happens in my life i'm going to find the way what would you do then what what would you act on what would you know whatever it may be uh and and you know that's just you know whether it's waiting i would like to have that belief yeah yeah um did we cover off so the number one challenge that coaches face oh yeah oh gosh just doubting themselves doubting themselves and not wanting it enough yeah focusing what you don't want so yeah yeah okay focusing on the problem focusing on the problem you focus on what you don't have you focus on what you miss you focus on what you can't control if this is your pattern of focus what you don't have what you can't control and what's missing then you're going to produce emotional states that are just going to shut your nervous system down and you're not going to take any solid action from that place yeah right so what do you do to get yourself primed to to take that action that that's that's necessary or what what do you do to get yourself ready for that sales call when you really need the deal oh gosh well you've got to come in there and just say like i'm going to serve this person i'm gonna help this person i'm gonna solve this problem better than anybody else and they're gonna know that in their soul and they're gonna say this is so weird it's irresistible but they have to say yes to me yeah right i like to move people emotionally on the sales calls so when they give you their objections i go yes or now you know because only two things happen on a sales call either they're going to buy your unlimitedness which is the truth or you buy their limitations if your solution is more valuable than the cost of their problem then you have a duty to sell it to them right if their problem is costing them emotionally whatever it is or financially and your solution is more valuable than that then you've got to give it to them you've got to do everything i try to move people emotionally right uh you know and when you do that and against the sale you must encounter a bit of buyer's remorse have you you got to do the right amount of push and pull energy i've learned this earlier on right i i i early on i used to push push like a crazy man and i some people didn't want to talk to me after that right i learned how not to do it i'm like okay right before that i was super soft to go oh think about it no worries let me know when you're thinking about it all right too soft then i was too hard and then now i found the happy medium i'm like i come from a place you must enter in the place of a place of no need no need right you want them to do it but you don't need them to do it right and you've got to be willing to walk away right i'm willing to walk away but i come from places it's not for me the sale is never not for me like i don't like this is the thing like you can't come from the place you've got to be this is to solve their problem i'm trying to help you i want is more valuable so you know do it for you not for me right yep i've done it for me this program has worked for me i feel good about myself i you know that's how i think about it yeah so so what when's the um business event you got coming up uh okay yep so sembling academy business boot camp is uh july 23 to 25 and uh and we're gonna be virtual and you can fly over here if you want if they don't uh make it'd be like a hybrid event yep a hybrid event hybrid event yeah and is it just for coaches or could anyone come uh look anyone can come it's for anybody that generally wants to get to 50k a month and i'll teach you the most efficient effective methods through organic means on social media yeah facebook instagram obviously you're a linkedin king as well um all ordinary ways but but uh you know yeah well i mean it it's yeah i mean it's wherever your audience is is [ __ ] hanging out but i mean they're on social media that's for sure most people don't post their stuff because they you know post about or they don't know how to post generally right but yeah how to do copywriting and things like that i believe i teach that where'd you learn how to copyright uh just understanding social psychology human psychology how people make uh i think everybody should uh watch um something by charlie munger and uh and uh warren buffet charlie munger came up with it's called the 25 cognitive biases in the brain oh yeah wow yeah yeah that's huge yeah yeah [ __ ] when i learned that see how all your decisions are biased according to your filters and your subconscious mind yeah see exactly how you're sabotaging it you see yeah yeah and i like it people people have a problem with with with this stuff because they can see it like they see it as manipulation but it's like it's not it's not manipulation it's just it's just influencing them to might make the [ __ ] decision that they wanted to make in the first place they wouldn't be talking to you if they didn't want to make it they wouldn't want to buy it yeah no i think that manipulation is where you do something that's win lose i win you lose right yeah and influence is where i do something but it's uh but it's win-win i win and you win that's how i just see that's right you're being manipulated every day by the way by the news the media and whatnot right um but you know the influence is that like if it's come from a place to serve that other person and it's win-win then it's influence you're just trying to get from someone and it's win-lose and it's manipulation right but yeah the i think i was going to say do you know you had a bias in your brain called the uncertainty bias so it's conditioned to avoid anything that gives you uncertainty to avoid anything that gives you uncertainty yeah yeah yeah well i mean i i see it a lot with like with marketing it's like people like novelty right but like only a little bit like they they novel will get their interest but then it's got to be the same as everything else to back it up it's like i don't want a two novel yeah i want two different when it comes to learning tech like if it learns to facebook ads or instagram they don't know your brain goes i don't know how to do this and if you're not aware of it then your brain will shut down right that's when you say i can what if you turned every icon into i can what if you turn every icon into our mast oh boom i need one of those things on the screen that explodes that's a it's a tweet what have you turned up i can't until i must i can't i can and then okay every i can until i must yeah yeah because if you must you will find a way you know tony robbins talks about this a lot but it's like it's not a mask you know it's good yeah it's right it's assured but [ __ ] it [ __ ] should that's i'm sorry for my language i hope my mom's not watching but like yeah because a lot of people because i hear this a lot like you know i'm not a coach but i i do you know help people where their businesses and one of the statements i hear a lot is i should i know i should be doing this or i know i should be doing that and and like like when i hear that i like i don't really know what to say i'm like i'm like well forget about what you should do what are you actually what are you actually doing it and what are you actually prepared to do because these shoulds they come from they come from other people's opinions don't they well it's i should but you've got low standards in yourself because you've been conditioned if you look at most people why are 99 of people unhappy broke not fulfilled in what they're doing um or they're not doing what they love why is 99 of people do that is because you've been conditioned to have low shitty standards when you grow up in school if they say it's too hard they or you don't do that well they give you a participation award they you get rewarded in society for being average they still give you a job you're still like this is crazy like you'll still get a job you're still um you know most people relationship will settle for some average shitty relationship right you'll still keep your partner probably holding to hold on to them you know for a lot of people in most cases right but for you know most people will tolerate it like you tolerate city standards because if you look around your friends and your family got low credit crappy standards like i've been up since 7am it's 9pm soon i'm going the gym after this raise your standards stop tolerating [ __ ] from yourself and i said to myself like i'm not a little [ __ ] i'm a savage i'm an animal i'm a [ __ ] warrior what i'm a boss whatever it has to be like start giving yourself identities that will cause you to take action uh and you know raise your standards your life is a result of that right if you just made one decision and you kept to it for a long enough time you would see your business you would see success you would see it yeah yeah man we king brock that's all my social media uh oh wow and yeah been with me uh gosh couple of years now longest employee yeah yeah yeah well i guess i just want to i just want to say sorry shout out to brock um i've been like at school like i found i found that like when i look back on it i you know i did alright at school but like i remember a lot of people telling me what i can't do like you can't do this you can't do that and like and i i kind of still hear it from a lot of people but like it's taken a lot of personal development it's been the only thing that's gotten me to a point where it's like well [ __ ] why not like you know you're getting trouble growing up so obviously you get conditioned that way but it's taken me a long point long long way to get to no no no i think i you know like i wha why not why why can't i um and and i feel very different to most of the people around me because of that mindset um but yeah is that why is that why you want to homeschool your kids yeah pretty much like okay i might offend people or somethings by what i say but um basically like you know wherever they are like you just want to be able to influence your kids more than another person that's not helping them to become the best version of themselves and some people do it consciously or unconsciously right but you know i i think that uh you know you want to be able to influence other people to be the best they can be you know as best you can and you know i grew up in school and you know like many of us we've you know experienced bullying bullying experience uh you know being told that you can't do things you know you know you learn things you learn in school i don't know like you you it's built from a 19th century model and we're living in the 21st century they're replacing everything with ai they're gonna uber's gonna be gone actually um uh well they're gonna replace it with uh self-driving cars right yeah oh yeah yeah you're gonna replace mcdonald's workers with uh robotics and ai a lot of things are going to be replaced with robotics and ai so you know you've got to be doing what you love right um so these things were funny i could take a screenshot of this oh thanks for these dating profiles yeah yeah in a better commerce right well look i know you got to go pump those beautiful guns of yours mate so i'm working on it i'm working on it yeah thanks so much for your time man uh you've given us if people are spending two thousand dollars for an hour of your time so i feel very blessed that you've spent an hour of your time with us thanks very much for being here you're making a huge impact let's acknowledge nat bibby he is a king give give some love to that baby shout out to that who is an absolute living legend right i've got to say this uh i've made ingredients stop it stop it oh yeah i meet a lot of people in the self-development world and i want to take this gift from me that you are a genuine heart centered being and you go out there and you generally go out and serve people and you know what you're doing for people and how you've got to where you are right now is super inspiring my friend and uh i love doing this with you and uh you know right you always make me laugh so i want to say big that shout out to uh that baby hell yeah all those all the people watching that are coming on in the next few weeks i wanted to take notes that's how you end the end of monday night live but you you thank your person they help you to serve other people right right so that is the legend uh and uh i will one day see you in perth or sydney right yeah man hopefully sounds good brother you
2021-06-02 00:23
