Google My Business Optimization How to Optimize GMB Listing For More Calls 2021
stick with me till the end i have a lot of very powerful tips i've been implementing on my client accounts on my own account it's been moving the needle and i'm going to walk you all through it step by step right now so let's not waste any time the very first thing is i get this a lot chris i'm chris i all my competitors are putting keywords into their brand section into their name it's against the guidelines it can cause a revalidation it can even get your account shut down even if it's temporary you're gonna lose phone calls if in your niche it's a massive competitive advantage to put the keywords into the name section then please do yourself a forty dollar favor and get a dba doing business as and add the keywords into your actual name so that way there's no question actionable tip number two the amount of categories i'll log into client accounts they'll be flooded with categories the more precise you can be with your about your brand your business and what you do and it's corresponding to your website the more transparent you can be to you and google to your customers the happier google is so this number two tip is limit the amount of categories you're using if you can get it to one and get it super precise the better off you are maximum two and that's this section here this particular section right here now the next tip that i want to give you tip number three has to do with service area your service area now i'm a digital marketer this is my personal account i'm very public i'm doing a test right now but every single client that i get whatever their precise location is so if they're actually only doing a county i put the county if they operate in a state i only put a state in past years i used to do little triangles i'd pick a certain section now wherever i'm actually doing business the more precise the better off you are with your service area so my business is in pennsylvania if i did business in all of pennsylvania or more than one county i'd put pennsylvania if i'm really only doing business in a particular county or two counties all right those two counties you want to be very very precise because remember google's tracking where your phone calls come from google's tracking ips of who's coming to your website google knows what you're visiting google knows your phone you're attached they're watching everything all of the data is connected you're not going to get a benefit by stuffing stuff in here believe me the more precise the better off you'll be tip number three the next tip is and i wrote down a bunch of tips for you actionable tips i just was racking my brain hey what have i been doing that's actually moving the d needle i saved the best stuff for lasso stick with me here so the next piece is consistent posting time and time again i'll run into clients that they've been posting maybe once every other week they're and and their their argument is always you know it's a pain in the butt i have to write something i have to think of something but please let me go ahead and show you that if you can just be consistent with posting meaning to google that you actually care about your google my business listing that you're taking the time to put a post up if you care they care enough to share that post your view as you start posting you'll start getting more views more views more views getting more attention more traffic more clicks the more traffic and more clicks that you get to your actual listing the higher it's going to rank user signals are number one so if if coming up with something is a pain take it from mcdonald's all right let me just share something with you pick anything you want any any state any country let's go to new york city mcdonald's take it from mcdonald's it's not the quality it's the consistency that matters so when you come over here you could do this anywhere you want okay new york city mcdonald's you it could be literally anywhere we come into here you go over to maps you can pick any listing you want take a look at the photos take a look at the actual post you can come to all of these are different as you can see other than one or two they're all using the same exact post the same exact words the same exact image and this is across every single location just pick a location out of your hat in the united states it'll be the same consistency is key if you don't want to take my word for it then take mcdonald's word for it all right consistency is more important user signals are the number one metric for ranking other than proximity remember that my friends so let's keep moving on so now that we've taken care of consistent posting consistent images you can use the same thing over and over and over again that leads me to the next tip with showing importance to google and google will show importance to you by utilizing events all right so inside of posts you can see that there's events there's updates and there's offers if i can send validated traffic from outside sources and spend money to send real traffic to my gmd listing to show google that i care about my listing you will absolutely a hundred percent without any shadow of a doubt see an increase what i mean by this is facebook or other google ads into your listing has i've seen consistent and persistent bumps in in traffic from that point forward so buy ads send them to an event or an offer show google that you care about your google my business listing and i promise you you won't be sorry and i'm stick with me till the end i'll show you some other evidence of pumping traffic to the listing and then google testing me for other keywords stick with me all right so i've been running big tests on user engagement and signals within gmb and i've been seeing this across the board i've implemented on two other client accounts now what i've been learning and it's been working like gangbusters so stick with me the next piece the next piece is listing is listing traffic to the listing or pushing traffic to the listing that's the one that we just did the more prominent you can show on your listing to google sending traffic and creating offers through gmb creating events through gmb and then pushing traffic that's showing google that you care about your listing all right that's a that is massive now the next piece that i want to share with you and i'm only showing you my stuff because that's what i'm allowed to do all right i can't show you all my clients stuff i simply cannot do that i've only got the okay from two other clients one of them just canceled so i don't want any issues um so let's move on customer image reviews again it goes back to the same concept when there's customer image reviews it makes the reviews more relevant the more relevant the reviews the more relevant the business the more relevant the business the more you get traffic what do i mean by this google is showing importance inside of reviews based on relevance let me share this with you and what makes a review even more relevant is when the actual customer not only writes a relevant review and we're going to talk about this in the next tip but they also add a relevant photo that review now is more relevant so this is a two-part tip here stick with me here let me share with you i'm just gonna share with you what i mean with my account here so if you come over to chris palmer seo las vegas okay i'm gonna share with you what i mean by a review image okay if we come over here to maps and you go to chris palmer seo and you take a look at my reviews all right as you can see here inside of oh let me go back inside of let me go back over here stick with me stick with me we come to here let's go to google we go to chris palmer seo las vegas okay i have a location over there when we take a look at these reviews okay here's the reviews add a photo all right see how there's a photo section here now when we take a look at the reviews i want you to see how google sorts them they sort them by relevance so what makes them relevant well there's two things and this goes into my two tips all right the first tip is is make your reviews more relevant the more i can show users care about my listing the more relevant my listing is the more relevant it is the higher it ranks okay so that's one part of it you can make your reviews more relevant and show more prominence to your listing by having your customers upload reviews this doesn't mean that you can't curate them and help coax your customers into posting photos for you okay you've already done the work it could be part of the offer i'm just saying you you can work and weave that into your business any way you want it makes it your listing more powerful period end so here's the review this is the most relevant see how they sort by relevance it's relevance newest highest and lowest so this is relevant now let me take this relevant to the next step and here's what i want you to do here's the tip a massive tip not only are the reviews very helpful right but adding the images makes it more helpful but i want you to pay close mind to the words that are inside of the reviews for relevance just like inside of your page on for your on-page seo if i use if my keyword is plumber new york if i use the phrase plumber new york on my website enough times i'm optimized but if i use words like sync wrench wrenches uh tool belt those are called co-occurring words or lsi words those words are what makes my business listing or my web page more relevant so i'm optimized but i want to be the most relevant who usually wins for rankings what's more relevant it's the same with google my business so what i want you to do to be able to craft perfect reviews because you're probably gonna have an ex some type of communication with your customers i hope and if you don't you should get them on your text list get them on your email list you need to have communication with them even if you have to give them a percentage off or a discount or anything do it this is will help move the needle massively please let me share this with you so regardless of your industry you can do this i always stick with the same exact thing the first thing that comes to mind is roofers miami okay now here's how you do this you come over here to your anybody's review any niche you take a look at their business when you come over here to their reviews okay let's come over here to their reviews oh those are ads i'm sorry stick with me here when i come into their reviews bear with me i come into their reviews they're sorted by relevance so okay this is the most relevant for roofers so this is one so if my business is in pennsylvania i've gone to miami now and collected the most relevant review okay now i have one okay i know what makes up a relevant review study it look at it even take the actual words out but don't stop there collect a few of them so again it's gonna be roofer virginia okay i'm telling you how you can craft perfect reviews and then as the added bonus also give them the photos to upload i have the most relevant if i have the most relevant i increase in rank so it's the same thing you come into a business you find it you go to the reviews this guy has 304 reviews i have the most relevant review and look it look what's up at the top the reviews with the images i'm trying to give you tips that will actually help you move the needle nobody tells you this stuff i'm here to tell you this i want you to succeed in your business all right let's move on i have more tips for you number six write your customer reviews and and that was the sixth tip but that's what i mean so we're gathering up the reviews now we have two different states two different cities the most relevant review we could literally if we wanted to be blackout we could swap out their names and their brand names and anything else that's related to those cities and just make them relevant for us create two photos geo set them send them to our customers and give them a two percent coupon if they'd be willing to share a review for us that contains this image and oh by the way i've even written you the review right but when we write our reviews we want them to be the most relevant relevance equals ranking increase try it out for yourself okay moving on the next thing that i want to share with you is products and services match your site okay now when you come inside of here there's two separate opportunities your products and your services now depending on your business you might have products and you might also offer services but in a lot of cases your product is your service and your service is your product this needs to match and mirror over to your site what do i mean by this so inside of your products tab all right inside of your services tab you're able to also put in details i'm rebuilding my site so i've cleared the other section out i'm rebuilding stuff but after my rebuild what what i'm putting on my website the same goes for you when you're looking at your website where your h tag is let's say it was seo services whatever i write underneath here is what's going to be over here on my listing so when i after i'm done redoing my website this is going to say right here instead of search engine optimization it's going to say seo services and it's going to be right here seo services whatever i write under here i'm going to put right here and why is this important because again we want to be transparent not only to ourselves not only to our customers but of course to google why because trust is a ranking factor there's something called a trust score we want to have a awesome trust score it'll help us succeed that's like check number one so how do we know that being relevant being transparent and matching and mirroring is important let me show you why so when we come over here to any business if i'm looking for roofing roofing uh north virginia beach okay let's just take that for instance we're just looking for anything it doesn't really matter i'm going to show you how i know google is going to i'm going to see if i can get one to pop for me okay so uh internet marketing service okay uh digital i'm just looking for one to make a point here for you guys so you guys know what i'm talking about i just want you guys to see it like i s like i know it okay i want you to see it how i know it okay let me come into here briefly and how i know ah i'm gonna do one more i'm gonna do one more uh new york give me one moment just to prove this brief point all right when we scroll down the list here okay um what we're looking for is the website mentions digital marketing the website mentions seo services i can't pull up an example on the fly but i know you have seen this i know i've seen this i've been seeing this for two three years now so my massive tip here is be transparent with your customers be transparent with google and what you're going to end up finding out is if you can match and mirror your products and services on your gmb to your customers and with google you will be rewarded for it let me just take one last quick look here oh watch this how about this seo services new york give me one last uh one more uh one more time to try here to see if i could get it to pop up we'll go to google last time just to make sure i can show you seo service nyc let's just see what pops up here uh i don't see it ah well on i i was really hoping to get one to pop for us provides marketing consulting services uh i'm assuming that this is what's over there on their website um this little check mark here is probably what's over there either that or they are a uh registered it says provides i think that this that's maybe they change up here we go i found one their website mentions search engine optimization services there it is okay i'm glad i was able to pull one it probably took me 30 seconds but i wanted to share that with you so matching and mirroring being transparent most mostly not only to your customers and to yourself you need to be transparent with yourself be honest with yourself but to google the most trust is a factor okay let's keep moving on i'm glad i could show that to you the next piece is this and this is one of the biggest that we have been noticing and this plays part with the face book at that we talked about in earlier tips i believe tip number four all right i'm not gonna walk you through this maybe in a later video but we are seeing massive success on two particular sites i've been running a very simple system all right i'm gonna go ahead and share with you something briefly here there's a section in here called messaging okay turn on messaging also google will strip it away all right i already messaged this guy in my phone and then removed it so i'm not worried about this but if you don't message them back within 24 hours google will take away your privilege to use messaging remember the theme user signals user engagement increases rank so think about this facebook traffic over okay remember this messaging system we have an event we have an offer facebook traffic over to the event and offers that's one piece of it we're generating interest the second piece of it is turn messaging on make sure you're answering your customers within 24 hours and when you're pushing this traffic over i want to share with you something so you're up on the ball and you're answering your facts which i have one last tip for you after this it's gonna be another juicy one for you that i'm sure a lot of people will probably be copying from me right but that's okay that's good i want more people to use these tips so people can actually start succeeding so let me take a look here um d-i-a-l-o-g-f-l-o-w okay this is a actual chat bot that you can utilize within google my business this i this isn't the one that we've been using we've been using um i messaged them before it's called flutter but this dialog flow and flutter they're both owned by google this is supposed to be the easier one that you can use flutter is what we have been using they actually work together tandemly but you can install this spot to answer simple questions so that way you're up to par on your listing it's a way to interact with customers instantly especially when you're running traffic you want to be able to respond to them asap especially for simple questions and you do not want this feature to be shut off it is very very very powerful one of the most powerful features they have ever released and i promise you that if you can get interaction inside of this and get them to actually start making actions i guarantee you rankings let me move on to the next piece the next piece after this and last but not least and i've shared a tidbit of this before and it is the questions and answers so if we take a look here at chris palmer marketing but as i started doing this for other clients what i started doing to make it a little bit more semantic was this so you have your questions and answers within google my business so as you can see here you can see the questions here's a question here's an answer how long have you been performing search engine optimization 10 years by actually now it's been 12 years and there's questions and answers now as i've been doing this for clients the way i was able to get these to stick which i didn't share in past videos is i was taking these questions and putting them into my schema on my fax page on my website past videos i didn't share this step because i figured that if you were doing this you would answer those same questions on the site but when you want these to stick and you want them to stand out even more inside of your fax page or depending if they're service based or product-based questions you can put them on the actual service or product pages inside of your schema so it could just be one question which is question schema or if you have multiple questions that's going to be your fax schema so that was actually 12 tips all wrapped up they were all actionable they are all tips that will help you move the needle for your business regardless if it's a small business a medium business a large business doesn't matter my name is chris palmer if you have questions about google my business or anything google maps seo related never hesitate ask in the comments below and i always look forward to seeing you in the next Google My Business Optimization how to optimize your listing for more phone calls video have a wonderful day! GMB SEO Optimization *END*
2021-07-01 11:55
