Brooke Shield's CBD Business
In my sort of day job. It's about giving people entertainment. But in any other of my sort of endeavors, it's really I have to believe in the people, the product and how how can it improve people's lives? So that's what started me off.
And then we got into the pet sector of it and I was just, I was sunk just business casual for morning brew. This is business casual, bringing you conversations with people you know, and some you may not know yet. To make business less intimidating because money talks, but it does not have to be dull. I'm your host, Nora Ali. Now let's get down to business.
The CBD market is expected to soar to $19.5 billion in 2025. That's according to a forecast made last summer by cannabis market research firm BDC. And maybe that's not such a huge surprise because it's sort of feels like a new CBD company or brand is popping up every day with entrepreneurs eager to cash in on the growing market. But as our guest today told us, there is very little transparency on ingredients and sourcing when it comes to majority of CBD products, even though words like all natural are thrown around a lot.
It also may still feel fairly unclear as to what CBD can actually do for you. Are the effects real? What should you be using it for? Should you give it to your dog when she freaks out about fireworks on the 4th of July? Well, Prospect Farms is looking to bring clarity to all of that. The company is described as a premium messy two store wellness brand that offers organically grown CBD products for people and for pets. It operates on a 400 year old dairy farm in the town of Prospect, Maine, and they're focused on making sure you as a customer know exactly what you're getting into with CBD. CEO Brad Tipper stopped by, along with actor, model and entrepreneur Brooke Shields, who joined Prospect Farms as chief brand officer. If I'm being honest, I have interviewed countless CBD companies over the last few years and it is often difficult to find a differentiating factor between them.
But it's clear that both Brad and Brooke are focused on the safety sustainable and efficacy of the products the company sells and being transparent around the use cases, both for humans and for pets. I learned more about cannabinoids and turpentine and other buzzwords than I ever have before, and I know you'll also learn a lot in this episode. That's next after the break. Understanding finances like always having gum in your pocket. It can help you out in a lot of different situations. Real Visions video on demand platform can help you grasp the key finance concepts and themes that affect your wallet, your investments and your future.
Members can watch daily videos and analysis access an archive library with over 3000 videos for all investor levels, and attend in-person and virtual live events. You can watch real vision anywhere on mobile, desktop, smart TVs and more. Start your free seven day trial with real vision today. Visit real vision dot com slash business casual. That's real vision dot com slash business casual. Well, thank you both Brad and Brooke B squared for joining us.
A lot to get to with Prospect Farms. But first, I'd love to start with a little icebreaker for a segment we're calling Professional Pet Peeves. So you can interpret this however you want. Think about any workplace setting you've ever been in. If you could wave a magic wand and get rid of some commonly accepted professional courtesy, a thing that we do at work that annoys you, what would you want to get rid of either of you can go first.
Wouldn't you think of your answer? I'm. I'm a little over the. I appreciate you phrase. Oh really because it's not it doesn't it.
I have yet to hear it said authentically. It always comes out somehow condescendingly or oh, I don't know, like the thing that people are now saying and yeah or no or how about this? I know what it is, with all due respect. Well, know that that very loud interview that is, we got to go.
If someone ever says that to me, I say, I'm going to stop you right there, because what you're going to say, well, well, I will have zero respect in it. So why don't we just move past that. Yeah. And say what you really feel. And it's like I no offense, but like, obviously you're about to offend me, but that was an amazing Curb Your Enthusiasm episode. If you start with with all due respect, you can say anything afterwards.
But Brooke, how do you express appreciation for people then? And instead of saying, I appreciate you, I just really look at them, make sure they know that I'm looking in their eyes and I'm seeing them and I just say, I really appreciate this. Thank you. Yeah. Just a sincere and direct and that's good advice.
Brad, what about you? Gosh, you know, it has always gotten under my skin. Is that one person in the office that carries around like a tennis ball or a bouncy ball and throws it everywhere, whether it's on the side of the wall on the floor is totally up in the air. I am.
We all know that person. We've all seen that person. I also worked with someone that did their best thinking without shoes on. No. Oh,
and that was always uncomfortable. People that don't wear shoes on airplanes. Oh, make me insane. And then they put their feet up on the tray table in front of them.
Yeah. Oh, no. I thought you were saying that you were one of those people. No lightness. No, I keep my shoes on wherever I go. But, Brad, I used to work in a start up office that had Nerf guns everywhere. So imagine that.
It's like someone carrying around a ball. But times a thousand because you have random nerf gun fire happening across off is not great for productivity but great for company happiness I think. Yeah, I can see that. You see people do like the noodle fights now. Yes. Okay.
I love all your answers and hopefully we can get rid of some of those things. I will not say. I appreciate you, too. I just appreciate that we're about to have a conversation. So let's get to it.
That was a real. There you go. Exactly. So let's get to it on Prospect Farms. Let's start very broadly.
Obviously, there's a lot of CBD companies that have proliferated over the past few years, but I think the origin story for Prospect Farms is particularly interesting. So Brad, can you walk us through sort of that origin story and how you got involved in the space? Yeah, absolutely. You know, the origin story of Prospect Farms really started with the simple question of asking ourselves when we talk about products being all natural and organic and really asking the question, where do these products actually come from? Right. And naturally, just the word organic is just a word for generative clean. These are words that are kind of flooded our category. And really when taking a giant step back, there was very little visibility in our space as to the true origin of a natural ingredient.
And when we kind of really surveyed the landscape, you know, there was at 1.30 600 CBD brands, all with different claims and points of difference, but no one actually started with the source. And so we spent that to the first two years of our journey rehabbing this beautiful old sundries farm in the tiny coastal Maine town of Prospect.
You know, to know Prospect is the kind of fall in love with it. It's the town of 728 people, one stop sign that has a really rich farming tradition. And so we rehabbed our 250 acre campus to one what is now one of the largest farming operations, that there's a deep commitment to organic or regenerative principles. So, you know, all the way down to we use things like white radishes, spearmint, wild raspberries and blueberries as our cover crops to really regenerate our soil and really allow our hemp and CBD to flourish and all the way down to strict organic principles, hand harvested packaging, distribution, all happens at our farm. So we can give you true visibility into where your your natural products are truly coming from. What is a cover crop? A cover crop essentially allows us to regenerate the soil.
So you often hear the use of like things like pesticides, right in the farming practices, the cover crops are used to actually enhance the nutrients in our soil. So we plant our cover crops in between the hemp. We rely on cover crops that have short birch systems that really allow our hemp to flourish. And then we turn that over every year to make sure that we're actually locking in all the nutrients in the soil.
One of the benefits about being in Maine is that we do have some pretty long and cold winters, and so that nice little frost that comes out and actually is able to lock in a lot of the nutrients into our soil. It's so picturesque, too. And I want to read a little snippet from the website that describes the farm. It says, To no prospect is to fall in love with it.
Here, the sea air softens over rolling fields. The forests are dense, the soil is rich, the water is pure, the community is strong. I love that. It's so poetic. Brooke, what was it about prospect Farms and the story around it that drew you to the brand? Well, first of all, it did, to use the word organically. Again, we really did meet one another.
And I met the team in an or in an organic way. It just was very natural. And after really talking to them and not knowing, you know, thinking of of of CBD in terms of it's everywhere, how is this different? Why, what do I need to know about it? They're transparency and they're like like you were saying, Brad, the regenerative farming practices here, everything is sustainably sourced.
You can actually follow the journey of of each product makes that type of transparency and honesty and authenticity was what drew me just to the team to begin with. And then once I got to know more about it and waiting to to visit, visit the farm, I cannot wait to go. It felt I can only join forces with something that really makes me feel that I am it in my sort of day job. It's about giving people entertainment, but in any other of my sort of endeavors, it's really I have to believe in the people, the product and how how can it improve people's lives? So that's what started me off. And then we got into the pet sector of it and I was just I was sunk. Well, the question that you had asked, Brooke, when you were first exploring the brand, how is it different, is a question a lot of consumers ask when looking at CBD, especially for the first time in associated products.
So, Brad, what do consumers care about at the end of the day when they're exploring a brand like this? Is it the regenerative farming sustainability? Is it the ultimate impact and efficacy? What is top of mind for consumers? It comes down to the efficacy of the products, right? We've very much respect and honor the idea that these are products that both people and pets put in on and around their body. And that is not something that we take lightly in terms of how we approach both the farming side of our business as well as the manufacturing and the formulations. So and one of the things that I'm most proud of in building the Prospect Farms Business and brand is our commitment to research and education. So before we ever put products in the hands of consumers, we will stand behind the value promise of this product and to help you sleep better.
This is going to help manage pain, anxiety, stress. This is going to help your younger dogs with mood and hyperactivity or older dogs with hip and joint mobility issues. We wanted to stand behind the efficacy and not just the words that a lot of our peers are out there in the market touting. But to truly have large scale clinical and science behind this, so felt very privilege to introduce early to a spin out of UCLA's Medical Cannabis and CBD Research Institute called Radical Sciences. And we were very fortunate to partner with them early on in our journey to do the largest scale clinical impact of our dream product and promoting a better night's sleep.
And so through that, we saw clinically meaningful and significant results off of all World Horse Health Organization metrics. We followed that up with stress and anxiety. And when we're in the early stages right now of building out the largest scientific study and panel around the impact on pets. And so for us before we could, you know ever nor earned your trust or earned Brock's trust, we wanted to truly stand behind the science because these first and foremost need to be efficacious products.
You know, we always say Prospect Farms isn't a brand, it's a farm. It's an actual farm that is responsible for creating these products and that that origin and that commitment to efficacy and sustainability is really, I think, the most important part and our biggest point of difference in the market. And as someone who, you know, after a certain age, I stopped knowing how to sleep, for some reason it eluded me. And that was the first that was my first sort of taste, if you will, of the product. Yeah.
And to that point, I do wonder, what is the main use case these days? What are people initially turning to CBD for, whether it's sleep or anxiety? Yeah, Brooke made an excellent point on just the use of cannabinoids as well as turbines. What often is overlooked in our space in terms of the conversation around CBD is the hemp flower produces 141 unique cannabinoids, major minor cannabinoids. The first one that really caught attention was CBD.
But there's others like CBGB. And then there's this profile of botanicals called Terpenes. The turbines is a word that we don't use often. I put it in that same kind of broad categories adaptogens they sound fancy, they seem to be effective. But there really isn't a lot of consumer understanding of what triptans are.
So a really basic example, if you've ever used lavender essential oil for its calming benefits, that primary compound in that lavender essential oil is called little wattles, naturally occurring in lavender and also naturally occurs in the hemp flower. And so we reintroduced concentrations of little oil back in our dream product, for instance, to help with that common sedative effect. And we work with another portfolio called Mersenne, which comes from mangoes pinions, which are phenomenal for mood and cognition. And so it's really that some of the parts approach each one of our products profiles not only our full spectrum CBD extract as well as a terpene profile and a use of carrier oil to really think about absorption of palatability. So the three kind of basic building blocks for, for, for products really are the type of hemp extract, whether it's full, broader, an isolate product, the use of tourbillons, which very few of our peers in the space are really investing any true energy into the efficacy around Tourbillons. So today, to our knowledge, we're the only brand using turbines as an act of concentration in the final.
The most often overlooked is this use of carrier oils, right? So 95 to 98% of any bottle that you're seeing on the shelf is actually a filler for an overwhelming majority of participants in the space are using MCT or have seed oil. They bind well with the CBD in the turbines, but there really are very few secondary health benefits. So we use a profile of high fat soluble carrier oils.
Our primary base being an olive oil that's high in concentration to things like polyphenols that really aid in absorption, but also give our our heart, consumers and our community those secondary health benefits. And we think, you know, that some of the parts approach really differentiates us from just an ingredient and formulation perspective. And it ultimately helps people like Nora and Brooke.
It really target those kind of end benefits, whether it's to help sleep, help manage mood and anxiety, stress, pain, etc.. Yeah, I mean, there's a lot of different components that many people I imagine aren't really familiar with. There's a lot of education around this, a lot of different layers. You mentioned cannabinoids, which we've we've heard a lot before in the CBD space, but what exactly is a cannabinoid and in the most basic terms, cannabinoids, the most in the most basic products? Basic terms, Brooke, I pretend you're talking. I know. Brooke, I appreciate you.
Oh, yeah. So cannabinoids are the unique compounds that exist. And within the hemp flower that they're naturally occurring, like you would see to break it down into like simple biological terms. Right. Water is H2O cannabinoids are the some of the parts compounds with that naturally occur within the hemp flower.
Mm hmm. Okay. Got it. That makes sense.
I mean, it is it is tricky because you're trying to lean in on the efficacy, what the actual impact is on consumers. But all of this is important for them to know because if they're being introduced to turbines and adaptogens and all of that, for the first time, they have to understand how that's different from the other products that they're seeing that are on the market. You know, it's really interesting in terms of how we communicate.
We often say there's a lot of parallels between even the wine industry. In my view. There's a mountain of difference between two buck chuck and a state wine.
Right? You can go buy a bottle of wine at your corner store or bodega. Right. Or you can go to, you know, a small batch vineyard in California. But they're all grapes. Right.
But what makes those products so different is every step in the process. It's the soil, right? It's the alchemy. It's the experts that care for the crops in the grapes. It's the fermentation process. It's all of those steps that make a giant difference in creating a different quality of of grape and ultimately and wine. And it's very, very similar for any agricultural product.
What we're trying to do is just educate in the difference of each step of that process. What makes Prospect Farm so unique in the end, in that finished product and why you should care? MM There will be a cannabinoid equivalent of a Somalia at some point. Hopefully, hopefully some exam you can take.
You know, I think we're looking. Yeah, yeah, he's the first one. All right.
We are going to take a very quick break. More with Brad and Brooke when we return. Today's business casual episode is brought to you by Wealthfront. In today's financial climate, we're all looking to save some money any way we can, right? And what's even better than saving money? Free money.
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So, Brooke, I heard you say in a different interview that gone are the days of you just plastering your face on a brand for the sake of it. That's not your style. So what is your role exactly as chief brand officer of Prospect Farms? What how much time are you spending on this? What is your day to day look like? What are you hoping to accomplish? Tell us the real scoop of what this means for Brooke Shields. So the real scoop is a lot of a lot of zooms and phone calls.
A lot of my dog whose name is Pepper, but we call her Magoo or go. We just that's what we do. For some weird reason, she's very neurotic. And I've I've loved dogs my entire life.
I then developed allergies to dogs after I got pregnant, which was, you know, just one more thing to plan for, but it doesn't stop me. When I was a little girl, my mom and I used to foster dogs because we've ridiculously. But we found that we would take dogs that weren't going to, you know, that were in dire straits and we would foster them. And inevitably, people were so strange, but they would want to adopt the dog that I had. And I mean, that makes no sense because it doesn't make the dog a better person. But we we started our own little sort of informal fostering service where we would just find and people wanted one of these dogs. So.
And dogs have been a very important part of my whole life. And Darla was was my first real daughter. And when I heard of the the the mobility drops as well as the calming drops, I really wanted to align myself with the pet part of Prospect Farms because I you don't hear about it a lot and there's really not a lot out there.
And I really believe that that Prospect Farms is going to make such a positive difference. It's already made a positive difference in my dog's life. She's still a nutty dog, but she's a little less hyper. 4th of July was not a terrorizing day night for her this year.
Which was which was amazing. And my my my involvement is it just keeps being revealed, whether it's in print. I can't wait to get to the farm. We have a lot of zooms and meetings and and board and we just did a whole campaign for for the PET board for.
So it's clear. So I'm face forward. I'm more of the I'm more of a conduit.
It's more of a way of getting the the and getting it out there into a place that gets it attention. It's clear that you're not just a passive partner in this, because I you know, I've done plenty of interviews where you have the high profile person who's associated with the brand and they just have their basic one liners that they say about their brand. But, Brooke, I can tell you're very passionate about it. You believe in it, and it is very personal for you because of the pet piece of it as well. Absolutely. And I just appreciate that, you know, the amount of effort and time that Brad and the rest of the team have put into wanting me to understand it and educating me.
And, you know, I knew nothing about CBD. I always, you know, I was like, am I going to get high? No. To being terrified of that because I'm just, as I say, bad for the buzz no matter who I'm with.
And, you know, I needed to be educated as to that difference what this was. It wasn't all just one thing. And so when I really when it was broken down for me and I appreciate that a lot of the time you were asked to be a part of something. And they just want that. They just want you. They don't care if you understand it.
They don't care if you can speak to the product. You know, they just want the visibility. And that's not the prospect farms. Yeah. Well, can you Brooke, can you explain then for for others who might have that same initial concern? Yeah. Am I going to get high? Is it like THC? What do you feel when you use the products from Prospect Farms? What I what I felt initially, which was sort of unbelievable to me, is I was afraid I was going to feel with the with the sleep, the dream.
I was afraid I was going to be groggy or something, that there would be some alpha after effect or and what it what it did was just allow me to sleep so much more peacefully. So I woke up fewer times. I, I was it didn't it wasn't the kind of thing that I, you know, that if I when I took an Ambien or a Benadryl or whatever it was that I would try to take to sleep. You know, you have that period where you're just feel it. You feel sluggish. This was more about quality of sleep than making me feel groggy and in any way so that I just appreciated that I by nature, am rather high strung in insofar as I'm just always at the ready.
And it's exhausting. So I find that, you know, my dog and I are much happier. I'm right there with you, Brooke. I feel like I need to try this out, because you're right.
Like, when I take things like Benadryl or NyQuil, I feel groggy. I have nightmare hours, bad dream, horrible. Wake up feeling worse, like I'm not even well-rested. So it sounds like a really good alternative.
But Brad, you were mentioning the research that goes into this, the academic research you're working with, you know, various organizations. What does it look like for pets? Is that how different is that from the research around humans? It's you know, it unfortunately is a bit of a Wild West today, and that is something that we feel in alignment with, Brooke. Are really looking to change in our industry.
So to give you kind of one representation of this, you know, currently there's no regulations on things like heavy metals in our pet supplements or pet food products. So things like arsenic, lead, mercury, cadmium, but, you know, using arsenic in example, you know, that was using rat poison until the early 2000s yet there's no and the cancer levels have risen tremendously in and animals yeah to report there's a direct link behind these heavy metals and carcinogens and the rise in cancer in dogs. Right you know there's recent studies that have just been published that 50% of dogs over the age of ten are unfortunately going to pass from some form of cancer. Well-Being of our pets is becoming, you know, just as important as the well-being of ourselves.
So I'm glad to hear that you guys are on the forefront of that. We're going to take one last quick break. More with Brad and Brooke when we come back.
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I slash business casual. That's l e c t r i secret. I slash business casual. Oak Brook.
Let's get a little personal here. You've been quite open about your recent experience with injury and recovery following an accident in the winter of 2021. And I imagine that made you perhaps more focused on just general wellness and your well-being and your health. How did that experience affect your approach to your overall wellness? It affected my overall wellness in in a few different ways, some almost a couple of them counterintuitive. But I, I used to really drive myself very hard in everything and I didn't, you know, to me, it, I, I would workout too much or I would do and, and this sort of having to learn how to walk again, which is exactly what I had to do, was such a raw, sort of profound experience. But what it did was it just it made me feel so thankful of the body that I do have and how it it's capacity to heal and it just made me so much more cognizant of how I treat my body.
You know, I've always eaten well and I try to eat healthily and, you know, but by the same token, the level of stress that I put on myself to achieve and perfection and all of this was taking a toll on me. And it wasn't until I was literally flattened with this experience that I just reassembled how I looked at taking care of my person inside and out. And part of that also was taking a break, not driving myself so hard, being okay with relaxing or doing something calming or doing doing something that could be seem seemingly silly, like needlepoint or something. But this idea that taking care of yourself is not just how you eat or whether you exercise, it's it's really treating the different symptoms that can tax.
And even for, you know, those of us who didn't go through a traumatic experience like you did with your injury just during the pandemic, I think we're all just more cognizant of it. Yeah. Surviving and taking better care of ourselves and thinking about our mental health as well. So Brad, with this, I guess, increased focus on general wellness, has that impacted demand for products like CBD and everything you offer prospect farms are people may be more proactively looking to find ways to calm down, get better sleep than say, pre-pandemic.
Absolutely. You know, it's been really, really interesting to see how the world has shifted on the backdrop of the pandemic and really to see which categories are becoming more and more supportive of CBD. So, you know, within the last six months, we launched an entire relief line focused on pain and inflammation, muscle aches and soreness for spot hospitality. And, you know, this is a community when, you know, I say this eloquently, when you're faced down on a treatment table, you don't care about the brand or the packaging.
You care about the relief, right? You want to have trust and you want it. You want efficacy. And so, you know, this concept of having a single source origin, crafted high potency product like we're offering a prospect farms on the massage table in the treatment room. We've seen a tremendous increase in support on the back of that. So you can now find those products and you know, your exhale, spa's your equinox and a lot of major hotel partners because people are taking more care of themselves and they really care a lot about the impact of these products on their bodies. I also think that there's been this shift to from surface and and topical almost in a way approach of of what we apply to our bodies.
You know, we don't really think about our how we absorb and why we absorb things. And so it matters, you know what I mean? Again, I'm from an era where you know, you slapped whatever they gave you on your face. Right. And you just didn't think about it or your body and our you know, our body our skin is our largest organ. So this idea that I think this period of time, this focus on wellness has sort of started from inside out and outside and, you know, that that there is that marriage between the two and your body is absorbing what you put on it.
Yeah. And Brooke, your focus on wellness has in part led to you starting your company beginning is now, which is very wellness focused. Talk to us a little bit about what that is and maybe what the most rewarding part of building that community has been for you.
Well, the community itself grew so quickly. I was I was really shocked. It was right before the pandemic, I was sharing with a friend of mine my might, this dissatisfaction with how women over 40 are represented in the marketplace. And I wanted to create a basically a 360 degree, sort of definitely a holistic approach, but to wellbeing in terms of women over a certain age have different needs. But the one thing that I've been so moved by, and it really is becoming a movement, is that in growing beginning is now the community that's come together. We have a large, large conversation platform rooms and it's a platform.
It is a we will be going into very, very specific problem solving products. We are just in the in the process of really doing the whole business plan for that. But I wanted to create the community first and the community was just lying in wait and they've been saying, Oh my God, nobody's talking to us, nobody's marketing us.
You're either, you know, you can be 20 and there's products for 20 years old or you're in depends. And you have mentors and you're one foot in the grave, you know. And there's this there is this bracket, this demo from 40 till about 64 that is rich from experience. They've had such large lives or lives already and there's more to do.
And I wanted to create that platform to encourage women to have new chapters in their lives. And it just it's grown very, very quickly. So, you know, but things like CBD and things like that, like Prospect Farms, products for menopausal phases of a woman's life. You know, there's so much out there to really be mined. And and I wanted to be that destination for women over 40.
Well, before we let you both go, we have a fun segment. It is called Shoot Your Shot. So we'll let I'll let each of you go one at a time.
But this is your chance to shoot your shot. Tell me what your biggest moonshot idea is. It's your biggest ambition in your wildest dream. It could be personal. It could be work related.
It could be prospect farms related. Brad, why don't you go first and feel free to shoot your shot? Oh, gosh. Shoot my show. So it could be Prospect Farms related. It can be anything grad guy. But you know, my moon shot idea every cently that's currently kind of captivated my attention has been this whole concept around the Wooly Mammoth Project.
You guys have read anything about this? So they're on the precipice of bringing back the wooly mammoth. And so it's a it's fascinating. I encourage everyone to Google not the wooly mammoth.
You know, similar to Brooke. And I hope she does share the story of interning at the San Diego Zoo have been fascinated with animals, hence the love of pets and prospect farms. And our focus on that side.
But, you know, I am all equally fascinated by all things wooly mammoth and bringing them back. So allegedly the year 2030, we are going to have wooly mammoth in a zoo near you. We like Jurassic Park style. There's that hopefully they learned from Jurassic Park. But I know I know they're starting with the wooly mammoth and they've, I think founded a in sub Siberia and are looking at reintroducing it. They're calling it de-extinction, which I think is a really interesting concept of actually prevent the extinction of a lot of animals and they're one of their core focuses has been on the wooly mammoth.
I mean that's amazing. Yeah. And I can't wait. I can't wait. I've never, never heard anything like that. Red
is a moonshot. Yeah, I'm at a loss. Mean who works at the San Diego Zoo? That was you, Brooke. I worked at the San Diego Zoo when I was senior in high school. And I was you know, they don't have the program anymore because now physical access to the animals has changed a great deal because it's, you know, they just sort of had to change their focus.
So, you know, the animals aren't handled in the same way that they were when when I was there. But it was one of the most sort of it was one of the most unbelievable jobs I've ever had. And I was there between five and 530 every morning and, you know, did a lot of just cleaning and chopping.
And that then also worked very hands on in the nursery with babies that had been either rejected by their moms or couldn't nurse because their nasal passages were blocked. And so they then would get rejected by the mom. And so we sort of had to nurse them back. We had the first golden monkey born in the United States in captivity.
And I used to have to carry her around on my on my chest so she could feel my heartbeat and and have the warmth. So it was really it was an amazing, amazing time. God, my moon shot. I it's funny. I'm so consumed with beginning is now as well and trying to also find ways to incorporate prospect farms within what I am doing and in sort of in the rollout of that I, I really want beginning is now to be as big as I believe it can be. I think it can we can have a media component.
I think we can become a media media platform as well. I think when we start getting into fully fleshing out our portals, I can just see this affecting, you know, I mean by what is it, 2025, there will be like 2.5 billion of us or something like that. And I, I want to touch as many of them and come to using two very different moonshot ideas.
But I love them both. All right. On that note, let's leave things there. This has been so fun.
Brad Breck, thank you for joining us on Business Casual. Such a pleasure, Norah. I'm going to go by B squared from this point forward. Please, please go ahead.
You do squared. Norah, I love that this is business casual and I'm norah allie. You can follow me on twitter at norah kelly and i would love to hear from you if you have ideas for episodes, comments, thoughts on episodes you loved, even fun segment ideas. Feel free to shoot me a dime and I will do my very best to respond. You can also reach the BCC team by emailing business casual at morning root.com or call us.
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