Apple Event — October 18
ah [Music] [Music] [Music] [Music] good morning welcome back to apple park for our second event in just over a month at apple we are focused on creating innovative products and experiences products that offer our users new ways to express their creativity and to enjoy the creativity of others so today we're focusing on two important areas music and the mac let's start with music music plays such an important part in our lives it has the power to inspire lift us up and bring us together apple has forever changed the way people listen to and discover music and we continue to make it better our deep integration of hardware software and services lets you enjoy a seamless music experience with amazing sound quality on all of your devices airpods are one of the most popular music products we've ever created combined with a revolutionary iphone they bring an industry-leading wireless music experience wherever you go our powerful mac and ipad multi-speaker sound systems bring incredible audio to any space homepod mini is the best way to enjoy your music throughout your home apple watch is a fantastic way to enjoy music right from your wrist providing the soundtrack you need to stay active and fit and of course there's apple music which has over 90 million songs and 30 000 curated playlists in its global catalog this fall we're taking the apple music experience even further and here's zane to tell you more [Music] today apple music and siri deliver an effortless music experience that lets you hear pretty much anything you want by using just your voice already you can ask for your favorite songs albums or artists but there are also times when you want to find just the right music for the moment and we want to make siri more helpful with that so our music experts have created new playlists for hundreds of moods and activities now if you ask siri to put on a playlist for your dinner party you'll hear the perfect selection from leon bridges when you want to relax before bed there's a playlist for winding down featuring one of my favorite artists nils fran and when you need that extra push to take you further on your next hike you'll need the weekends take my breath these new playlists are available to every subscriber and make using apple music together with siri even easier and better naturally we want to bring this experience to more people than ever before so today we're excited to also introduce a brand new subscription plan for apple music the voice plan with this new plan use only your voice and the power of siri to access every song every playlist and every station in apple music across all your apple devices for just 4.99 a month this plan will be available starting in 17 countries and regions later this fall now everyone has three great ways to get apple music there's the individual plan the family plan and now the voice plan where you can use the power of siri to access the full apple music catalog this is apple music back to 10 we're excited that even more people will be able to enjoy apple music simply with their voice with access to virtually any song you want to hear as well as expertly crafted playlists that are perfect for any occasion apple music truly has something for everyone and one of the best ways to experience it is with homepod mini to tell you more here's dave [Music] homepod mini is a powerful smart speaker that delivers amazing sound the intelligence of siri and it's the foundation for your smart home all while ensuring your privacy and security are protected we've packed incredible innovation into a compact elegant design and today we're excited to introduce more ways homepod mini can compliment your home [Music] so [Music] homepod mini in yellow orange and blue is bold fun and adds a pop of color and personality to any space we infuse color into every element from the beautiful mesh fabric to the tinted touch surface to details like the volume icons of woven cable brighten up your home with the perfect homepod mini color in each space and enjoy music throughout the house perfectly in sync with multi-room audio hey siri play something new everywhere now playing new music everywhere get serious help with all kinds of things like creating a reminder to get what you need for your latest hobby hey siri set a reminder to buy wood blue okay jordan add it to reminders [Music] and rally everyone to the table with intercom without raising your voice hey siri tell everyone lunch is ready lunch is ready [Music] we can't wait for you to enjoy these incredible experiences and beautiful colors in your home these new colors join white and space gray and will be available for just 99 starting in november now back to time [Music] homepod mini will look great in even more places around your home and it's a fantastic way to enjoy apple music when it comes to listening to music on the go airpods deliver a magical wireless experience and they become the most popular headphones in the world we've got some exciting news about airpods and here's susmita to tell you more [Music] our users love listening to music with airpods and with special audio featuring dolby atmos in apple music airpods have never sounded better [Music] by moving music beyond the simple left and right of traditional stereo sound and into three-dimensional immersive listening spatial audio embeds you deeper into the mix than ever before [Music] spatial audio brings music to life with sounds that surround you to create something truly multi-dimensional [Music] it's a whole new way to experience your favorite music [Music] every day top artists like james blake and doja cat are releasing more songs in dolby atmos spatial audio goes beyond music when watching tv shows and movies it enables an immersive theater-like experience placing you right in the middle of the action you can enjoy spatial audio with dynamic head tracking on airpods pro and airpods max across all of your devices from iphone to ipad to apple tv and mac we want to bring the full spatial audio experience to even more of our customers so today we are excited to announce the third generation of our most popular airpods let's take a look uh [Music] [Music] [Music] these are the new airpods with spatial audio featuring an all-new design inside and out with a force sensor for more control of your music and phone calls to deliver the best sound quality we designed a brand new low distortion driver created just for the new airpods to provide powerful bass and crisp clean high frequencies whether you're relaxing to yoyoma or singing along to lizzie all the rumors are true and to keep your music going during your toughest workouts or a jog in the rain the next generation airpods are sweat and water resistant since everyone's ear shape is unique what you hear can be different from what you're intended to hear we wanted to find a way to make sure everyone has the best audio experience possible and we achieve this in two ways first with our new contour design that delivers sound directly to your ears second with adaptive eq a breakthrough feature in sound that we first made available with the airpods pro adaptive eq provides the best audio experience customized for you in real time by adjusting frequencies in the sound to match what you are hearing to how it's supposed to be heard so you can listen to olivier rodrigo's latest album just the way she intended the magical experience of airpods makes it effortless to enjoy your music throughout the day it begins the moment you open the case with the one touch setup that automatically pairs to all of your apple devices making airpods always ready when you are and to extend your experience we increase the battery life for up to six hours of listening time or if you're in a hurry five minutes of charge time gets you around an hour of use and of course the convenience of the charging case giving you an additional four full charges for up to 30 hours of total listening time to make charging your airpods even more convenient we added magsafe and wireless charging to the case these are the new airpods featuring spatial audio with dynamic head tracking and all new design our custom design driver with adaptive eq and the magical experience that our customers love we took the best selling headphones in the world and made them even better all of this for 179 we will start taking orders today and they will be available next week the next generation airpods join the world's most popular family of headphones this is our new airpods lineup starting at just 129 now back to time [Music] we can't wait for you to try the next generation of airpods and with this great lineup there is something for everyone now let's talk about the mac the mac has always been an easy to use yet incredibly capable tool that empowers users to create in new and innovative ways the tight integration of hardware and software provides a user experience that is simply unrivaled and with apple silicon that experience is better than ever we're a year into a two-year transition which started with m1 our first chip designed specifically for the mac m1 is a breakthrough it has transformed our most popular and affordable systems redefining what they can do with incredible performance and extraordinary battery life the response has been off the charts m1 has propelled back growth over the past year outpacing the industry with the mac having its best year ever and today i'm thrilled that we're bringing apple silicon to even more systems to tell you all about it here's john [Music] our pro users rely on the mac and the one they choose most is the macbook pro they choose it to develop amazing apps that enrich people's lives to create music that moves us and to make movies and shows that entertain and educate us the macbook pro appeals to people who want the most powerful mac notebook so they can change the world well today is the day that they've been waiting for because today we're completely reimagining macbook pro and it starts with the first pro chip designed for the mac [Music] this is m1 pro the next chip in the m1 family and it's a game changer now let's hand it over to johnny for a deep dive into this remarkable new chip the transition to app in silicon is all about bringing its incredible performance custom technologies and relentless focus on power efficiency to the mac and m1 has done exactly that not only has it transformed our most popular systems it has shocked the pc world m1 has been amazing for so many of our customers however there are some poor users who need even more and we wanted to build something great just for them that is what my pro is all about it's our next breakthrough chip for the mac now building apple laptop has meant using a power hungry cpu and this kit gpu but the two chip architecture requires much more power and cooling it also means the cpu and gpu have separate pools of memory so they have to copy data back and forth over a slower interface no one has ever applied a system on a chip design to a pro system until today and we did this by scaling up m1's groundbreaking architecture to create a far more powerful chip with m1 pro we started by re-architecting the chip fabric to enable the soc to scale while doubling the width of the memory interface and using faster idea this lets m1 pro deliver up to 200 gigabytes per second of memory bandwidth nearly three times m1 and its custom package supports up to 32 gigabytes of unified memory the m1 pro die is built using the industry-leading five nanometer process technology and features a massive 33.7 billion transistors that's more than twice m1 all those transistors deliver even more performance starting with a 10 core cpu with eight high performance cores and two high efficiency cores delivering up to 70 percent faster cpu performance than m1 for graphics m1 pro features 16 gpu cores eight more than in one these additional cores along with increased memory bandwidth give m1 pro up to 2 times faster graphics performance than m1 m1 pro has our industry-leading media engine that accelerates video processing while using very little power and now it pushes even further with 4s it's one of the highest quality codecs in professional video production adding forest acceleration enables m1 pro to play multiple streams of 4k and 8k porous video while using just a fraction of the power it's another key advantage of building our own silicon and finally m1-pro includes other advanced technologies for a complete pro system like a powerful engine to drive multiple displays and additional thunderbolt controllers to deliver even more io bandwidth and so much more so that's m14 building on the m1 architecture m1 pro takes the amazing performance of apple silicon to a whole new level m14 is unlike anything else in a poor computer yet we wanted to push the performance of apple silicon even further so today we're launching not one but two new chips for the mac [Music] i am thrilled to introduce m1 max this incredible chip bends on m14 and takes its amazing capabilities to new heights m1 max starts with a much higher bandwidth on-chip fabric and doubles the memory interface once again this delivers up to 400 gigabytes per second of memory bandwidth that's twice in one pro and 6 times m1 this wider memory interface lets the m1 custom package support up to 64 gigabytes of unified memory and its die has a staggering 57 billion transistors that's 1.7 times m1 pro and 3.5 times m1 it's the largest chip we've ever built by far m1 max has the same powerful 10 core cpu complex of m1 pro and doubles the gpu to a massive 32 cores giving m1 max up to four times faster gpu performance than m1 and it has an even more capable media engine with up to two times faster video encoding and two porous accelerators m1 max delivers all of this with industry leading performance per watt for apple silicon power efficiency defines system performance that's why m1 is a breakthrough when you look at its multi-core cpu performance versus power curve it continues to crush the latest 4 core pc laptop chip m1 is phenomenal and when you add an m1 pro and m1 max they deliver dramatically more performance to put that in perspective here is the latest eight core pc laptop chip m14 and one max have higher performance at every power level at their peak they deliver 1.7 times the performance of the
pc chip in the same power envelope and at the peak performance of the pc chip they deliver the same performance at 70 percent less power that's a big deal now here's the gpu performance versus power curve of m1 and here's the integrated graphics in that 8 core piece laptop chip and one easily outperforms it while using significantly less power so when we add an m1 pro it's in a whole different class at its peak it's more than seven times faster now many pc laptops add a discrete gpu for better graphics performance so here is a pc laptop with a powerful discrete gpu m1 port delivers more performance while using seventy percent less power but that's not all there are compact pro laptops that have higher performing yet very power hungry risky gpus they deliver stone performance but they consume a ton of power and on a notebook when you consume that much power it means more heat noisy fans and less battery life so let's look at m1 max it delivers comparable performance while using 40 percent less power now let's compare m1 max to the chip running in the fastest pc laptop we could find it's a high-end system that is much bigger and heavier than a compact pro laptop it delivers even faster graphics performance but it also consumes a massive amount of power here m1 max delivers similar performance while using 100 watts less power this is unheard of and this remarkable efficiency means m1 max performance is outstanding plugged in or using the battery if you look at the compact pro laptop on battery its graphics performance drops significantly m1 max is up to two and a half times faster and if you look at the high-end laptop when it's on battery the drop-off in graphics performance is even more extreme m1 max is over three times faster this is one of the huge advantages that apple silicon brings to our pro users so that's m1 max scaling up the m1 architecture even further it's by far the most capable chip we've ever built simply put it's the world's most powerful chip for a pro notebook next here's kirk to tell you how mac os takes full advantage of m14 and m1 max [Music] these new chips are phenomenal by designing mac os for our own silicon we're able to take the experience of using a mac to a whole new level everything is incredibly fast and responsive apps launch instantly and my personal favorite instant wake from sleep for these new pro chips we've made improvements across the system to provide the best performance on the most demanding apps for example using pro app workload data to help optimize how mac os assigns multi-threaded tasks to the cpu cores advanced power management features intelligently allocate tasks between the performance and efficiency cores giving you both incredible performance and incredible battery life so you can compile more code or edit more video on a single charge and mac os is designed to take advantage of the unified memory architecture in these new chips so pro apps can manipulate huge images or video streams and move them between the cpu and gpu with zero copies for breathtaking performance technologies like metal let apps automatically scale with our new chips for even better performance thanks to coreml optimizations machine learning models perform on average over three times faster compared with the fastest core i9 macbook pro with some ml models performing over 20 times faster and when it comes to security m1 m1 pro and m1 max are a major leap forward with industry leading protections like hardware verified secure boot runtime anti-exploitation technologies and fast in-line encryption for all of your files next let's talk about apps with apple silicon users get way more of them and they perform better than ever every app made by apple is optimized for and runs natively on apple silicon we also have rosetta 2 so intel based apps even pro apps with plugins simply run without missing a beat and even running under rosetta applications invoking mac os technologies like metal get a big speed boost from our optimizations for apple silicon and you can run iphone and ipad apps on mac opening a huge new universe of possibilities to unlock the full power and performance of these chips apps can be recompiled to run natively as universal all of our pro apps are universal and today we're launching some exciting updates with new features and even faster performance on m1 pro and m1 max with logic pro for the first time musicians will be able to create massive spatial audio mixes on a notebook in final cut pro video analysis for the new object tracking feature is up to five times faster and in compressor prores video transcode is a remarkable ten times faster of course this isn't just about apple developers are moving fast and there are now over 000 universal apps and plugins available including lightroom classic cinema 4d capture one sketch and many more we gave some developers an early look and they were blown away by what they could do with m1 pro and m1 max let's hear from a few of them hey i'm rohit hi i'm nick my name is megan keane tools urbath my name is philip of silicon has three and a half times the transistor count four times the unified memory and six times the memory bandwidth of the m1 it's like a racing car four times the performance in davinci resolve five times faster gpu performance eight times faster prores to prores rendering performance in a typical shot for example a basketball shot you'll do primary color correction secondary color correction magic masks power windows with tracking and you can apply all this in real time this was not possible before imagine taking this performance anywhere these new pro chips allow you to create and shape the world in a playful way 4d is nearly three times faster redshift is over four times faster this completely unlocks new possibilities the first thing that comes to my mind when i think of a scale test is just spinning cubes thousands and thousands and thousands of them when you're making a game you're constantly iterating you iterate again and again and again and again the increased performance of these new pro chips mean you can make more complex scenes bigger games better games all on your laptop launching premiere pro feels super snappy auto captions what used to be fast is now like magic like it's super super super fast we're seeing improvements every step of the way like scene edit detection and that's up to five times faster now your creativity can be limitless you can be underwater you can transition into outer space into the redwoods creatives can just get back to being creative there's never been a gpu with 64 gigs ever in a notebook and it changes our entire workflow for example that 100 gigabyte starship enterprise loading it all into memory slicing through it seeing every detail of that it just hasn't been possible in any other piece of hardware if i had to summarize what m1 pro and n1 max mean to me i'd say they're life-changing whoa when we put all of this together great apps mac os and these new chips we're able to deliver breakthrough performance unbelievable battery life and phenomenal pro capabilities it's just awesome to see our vision for apple silicon truly come to life now back to john m1 pro and m1 max represent a huge leap forward in silicon for pro systems and our teams have been hard at work designing a brand new macbook pro that can take full advantage of that incredible performance and capability and the result is something truly special [Music] [Music] [Applause] [Music] this is the all-new completely redesigned macbook pro and it comes in two sizes a 16-inch model and for the first time a compact yet immensely powerful 14-inch model which shares the same remarkable features and capabilities the new macbook pro is a combination of groundbreaking performance with amazing battery life extraordinary display quality and advanced connectivity this is a pro notebook that simply has no equal it was designed with an intense focus on performance and utility the all-new aluminum enclosure optimizes internal space for more performance and features and it is precisely machined around an advanced thermal system it can move 50 more air even at lower fan speeds this thermal design enables macbook pro to deliver phenomenal sustained performance while operating quietly and because of the efficiency of apple silicon the fans never even have to turn on for most of the tasks you do every day and it's all in a design that's just 16.8 millimeters thin and 4.7 pounds on the 16-inch model and just 15.5 millimeters thin and 3.5 pounds on the 14 inch model now this all new design is just the beginning of the macbook pro story to tell you more here's shroopy [Music] the new macbook pro has been reimagined in every way let's start with the keyboard users value the full height function row on the standalone magic keyboard and we've brought it to the macbook pro the physical keys replace the touch bar bringing back the familiar tactile feel of mechanical keys that pro users love the keyboard is set in a double anodized black well that elegantly highlights the backlit glyphs on the keys and it's complemented by our expansive industry-leading force touch trackpad that's perfect for pro applications now let's talk about connectivity having a wide range of ports can make life a lot easier for pros so i'm excited to share that we're adding ports to the new macbook pro on one side there's an hdmi port for conveniently connecting to displays and tvs a thunderbolt 4 port which connects to high speed peripherals and an sd card slot enabling fast access to media on the other side the headphone jack now has advanced support for high impedance headphones and there are two more thunderbolt 4 ports for a total of three in the system and yes magsafe is coming back to the macbook pro magsafe 3 has a new design that supports more power into the system and you can still charge via the thunderbolt ports display support is better than ever as well with m1 pro you can connect up to two pro display xdrs and with m1 max you can connect up to three pro display xdrs and a 4k tv all at the same time that's over 75 million pixels of screen real estate and you still have ports available to connect to high fidelity headphones and camera media all without a single adapter this is the most advanced connectivity ever on a mac notebook the new macbook pro also has a breathtaking display to tell you more here's kate [Music] on the new macbook pro we're taking this stunning retina display to an entirely new level we started by bringing the sides of the enclosure closer to the active area of the display resulting in a 24 percent thinner border we also expanded the display up and around the camera making the top border 60 percent thinner giving you even more screen real estate and mac os takes full advantage of this extra space by raising the menu bar up and out of the way automatically wrapping it around the camera to give you more room for your content and it looks great in dark mode which our pro users love all together it's a fantastic user experience with this new design the displays are now larger the 16 inch model has a 16.2 inch
display in nearly the same size enclosure and along with a higher pixel density it has 1.8 million more pixels than before for a total of 7.7 million that's the most ever in a mac notebook the 14 inch model has an expansive 14.2 inch active area and a total of 5.9 million pixels that's even more pixels than the previous generation 16-inch macbook pro next we're super excited to bring promotion technology to the mac with refresh rates up to 120 hertz promotion automatically adapts to the motion of your content so when your content is static the refresh rate dynamically steps down to preserve battery life and it steps up to make tasks like scrolling through web pages super fluid and video editors can still choose a standard refresh rate when they need to lock one in the display now supports one billion colors for ultra smooth gradients and for the first time it's a liquid retina xdr display so users can create edit and review hdr content with exceptional precision it was inspired by the capability of the pro display xdr and it features the mini led technology used in ipad pro which we've built into the impossibly thin display enclosure of the new macbook pro we did this by integrating the custom design mini led backlight optical films and diffusers and a cutting edge lcd panel into the display housing and the display is uncompromising in its performance the state-of-the-art backlight features thousands of mini leds arranged in individually controlled local dimming zones this enables up to an astonishing 1000 nits of sustained full screen brightness 1600 nits of peak brightness and a staggering 1 million to 1 contrast ratio this is extreme dynamic range bringing hdr content to life with unbelievable detail and shadows brilliant specular highlights even more vibrant colors and deeper blacks than ever before this new display is going to be amazing whether you're adding final touches to an image or just kicking back and watching a show in hdr this is hands down the world's best notebook display to tell you about our new camera and audio system here's trevor [Music] our users are relying on the mac more than ever to stay connected so we've doubled the resolution of the camera to 1080p and use the lens with a wider aperture that lets in more light together with a larger image sensor that has more efficient pixels the camera delivers two times better low-light performance the camera system also uses the isp and neural engine for computational video which enhances video quality so you get sharper images and more natural looking skin tones with all these advancements this is by far the best camera system ever in a mac notebook now let's talk about the audio experience first we made our industry-leading studio quality mics even better with an up to 60 percent lower noise floor which means you get crystal clear recordings that capture the subtlest sounds next the new 16-inch pro has an even better six-speaker sound system that features two tweeters and four force cancelling woofers the tweeters are nearly two times larger purifying the sound on mids and highs for a clear soundstage the woofer diaphragms are also larger and have an increased range of motion so they can now displace twice as much air this allows them to deliver 80 percent more bass it also means they go half an octave deeper revealing a range of notes you previously couldn't hear and we've brought this sensational six-speaker sound system to the 14-inch pro as well the new sound system also supports spatial audio which creates a sophisticated three-dimensional sound stage so when you're listening to music or watching a movie with dolby atmos you get a theater-like experience with studio quality mics that have an even higher signal to noise ratio and a spectacular six speaker sound system with spatial audio there's never been an audio system this good in a notebook we can't wait for you to hear it back to you shooti let's talk performance the new macbook pro pushes the limits of what a notebook can do the 16-inch model with m1 pro and m1 max has up to two times faster cpu performance than the previous generation with the core i9 this is a tremendous performance boost for compute heavy tasks like compiling a project in xcode and when it comes to graphics m1 pro is up to 2.5 times faster than the prior 16 inch model with the fastest gpu and m1 max is up to four times faster this boost is dramatic for graphics intensive tasks like rendering scenes in cinema 4d and when it comes to machine learning you'll get up to five times faster performance so things like selecting subjects within images in photoshop are faster than ever now let's look at the 14-inch model which is also configurable with m1 max our most powerful chip compared to the 13 inch model with a core i7 the 14 inch pro has up to 3.7
times faster cpu performance for graphics m1 pro delivers up to nine times faster performance and m1 max is up to an astonishing 13 times faster and ml tasks are up to 11 times faster so whether you're stitching a massive panorama in lightroom classic or rendering a complex scene with redshift the 14-inch macbook pro absolutely crushes it and it goes even further the unified memory architecture enables workflows that were previously unimaginable on a notebook even the latest pro pc laptops top out at 16 gigs of video memory macbook pro has up to 64 gigabytes of unified memory so apps have dramatically more memory for the most demanding graphics tasks no other notebook even comes close so this means that on macbook pro 3d artists can now easily work with extreme geometry and textures in scenes that the latest pro pc laptops can't even run and with the enhanced media engine on m1 max you can edit up to 30 streams of 4k prores video in final cut pro or up to 7 streams of 8k prores that's more streams than on a 28 core mac pro with afterburner and video editors can now color grade in hdr on 8k prores 4x4 video on battery when they're miles away from the edit bay finally storage is getting even faster the super fast ssds deliver up to a jaw dropping 7.4 gigabytes per second of read speeds more than two times faster than the prior gen ssds these are by far the most powerful mac notebooks ever the magic of m1 pro and m1 max is that even though they're extremely powerful they're also remarkably power efficient so pro users benefit from super fast performance whether they're plugged in or not and they benefit from extraordinary battery life so they'll get so much more done on a single charge photographers who go from capture to publish on the go will get up to two times longer battery life in lightroom classic when editing images and developers working in xcode will be able to compile four times as much code and battery life is unbelievable for everyday tasks like watching your favorite movies the 14 inch model delivers up to 17 hours of video playback which is seven additional hours and the 16 inch model gets up to 21 hours of video playback which is 10 additional hours and the longest battery life ever on a mac notebook and the new macbook pro now supports fast charge for the very first time on mac so it can charge up to 50 percent in just 30 minutes and when it comes to the environment the new macbook pro raises the bar yet again the enclosure is made with 100 recycled aluminum which brings us a step closer to our goal of using only recyclable and renewable materials and it is free of numerous harmful substances manufactured using even more renewable energy and meets apple's high standards for energy efficiency the new macbook pro is simply extraordinary it has a combination of phenomenal performance incredible battery life and groundbreaking features that set it apart from every other notebook now before i hand it back to john let's take another look at this beast of a machine we've created something wild with a fire in its belly this thing draws everything in moving silently night and day into the deepest blacks and brightest lights its eye razor sharp its sound deafening pretty [Music] dangerous so why would anyone give this beast more power you'd have to be reckless what have we done and more importantly what will you do so that's the new macbook pro we couldn't be more excited about what this groundbreaking system can do it allows pros to unleash their creativity in ways that were previously unimaginable and is for anyone who simply wants the world's best notebook when you compare the 14-inch model to the previous high-end 13-inch macbook pro you get a giant leap in performance up to seven more hours of battery life a larger display with xdr an advanced camera high fidelity audio and more ports all for 19.99 and when you compare the new 16-inch pro to the previous model you also get a massive boost in performance and capabilities for 24.99 both models are available in silver and space gray you can order it today and it'll be available next week today we've completely redefined high performance apple silicon with m1 pro and m1 max they are by far the most powerful and capable chips we've ever created and there's never been anything like them together with m1 they form an incredible family of chips that leads the industry in performance and power efficiency the new macbook pro joins a 13-inch pro with m1 to create the strongest lineup of pro notebooks we've ever offered and with this introduction we've taken another huge step forward in the max transition to apple silicon now back to tim [Music] blast off into the nebula what a huge day for the mac and our pro users these are the most powerful mac notebooks we've ever built and the best example yet of the extraordinary performance and capabilities we can deliver when we combine our most advanced apple silicon with the power of mac os today we focused on two areas very dear to us music and the mac and the creative spirit fueled by each of them at apple creativity is so incredibly important to who we are and what we do designing products that empower our users as well as enable them to be inspired by the creativity of others it helps drive our teams to continue pushing things forward to create products and experiences that enrich people's lives i'd like to take a moment to thank everyone here at apple for their unbelievable effort this year and to everyone watching thank you for joining us today please take care stay safe and have a great day [Music] you
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