[CES 2022] THE STAGE 2022 : Your Experience Begins│LG
Hello and welcome to THE STAGE - our new annual keynote platform dedicated to LG’s home entertainment offerings – showcasing our latest innovations and sharing with you, all around the world, our vision for the future of home entertainment From the latest in our OLED technology to the way you experience content on TV, this STAGE is full of wonderful surprises that are coming your way But, above all, we want THE STAGE to be about YOU and your home entertainment experience – how LG’s products and solutions respond to your needs and wishes to better enable YOU and inspire YOU My fitness plans really messed up todays I need to get back in shape! I CAN’T WAIT to decorate my own place to have it just the way I like it It’s the big game we can’t miss and it’s all about being with the boys I would love to watch a movie together with my family once we all get back to normal EVERY TIME, I fall at the same place. I’ve GOT TO see the end of this game here I come, princess! It’s really a shame that I can’t visit Korea I really miss my family I miss the excitement of going to the movies, going out on a date – it was fun! So whether it’s Large and vivid screens for immersive viewing with your family, ultimate gaming experience for PC, console and even cloud games, personal audio systems such as XBOOM360 and Tone Free delivering the best quality sound experiences, or elegant and smart home lifestyle tailored to your taste, every moment of your time with LG Home Entertainment becomes a wonderous STAGE for new adventures and tales of your own So, without further ado, let me give you THE STAGE! The first Act on our STAGE, of course, HAS to be our pride and joy, LG OLED TV As you all know, since bringing the very first OLED TV to the home theatre world, LG has continued to pioneer this exciting new world of self-lit pixels to inspire MORE possibilities such as the jaw-dropping rollable OLED TV LG OLED TV has also marked a series of world firsts the world’s FIRST 8K OLED TV, and this year, the world’s first 97-inch as well as the brand new 42-inch OLED perfect for smaller rooms and ideal for every gamer who wants to be close to the action Every step of the way, LG OLED has received rave reviews from the industry and consumers alike, maintaining its global market leadership for NINE straight years But the greatest accolade of all HAS to be seeing so many of our colleagues in the industry joining us with their own OLED TV offerings – Some really took their time, but I guess they had to, in the end – because OLED is THAT good! And this expansion of the OLED world is especially meaningful because it sets the perfect stage for transforming your TV experience – In fact, the same goes for LG QNED TV, our most advanced LED TV which uses both Quantum Dot and NanoCell technologies for richer and deeper colours Because all the TV innovations we proudly develop have the ultimate goal of reinventing the very role of TV in our lives TV is no longer just a screen you watch from time to time, but an essential part of your home comfort, the centrepiece of your home design, with an ever-expanding variety of contents and experiences that will redefine home entertainment But more on that later in the show – for now, let’s start with the latest on the continued evolution of OLED technology Take a look! My family and I love spending time together watching movies And now that we have the BIG OLED, it’s even MORE AWESOME! My wife and I we’ve been enjoying all them old-time classics and it’s a WONDER how they show those old movies with perfect picture quality Finally a TV that looks just as elegant as all those masterpieces that it displays in that OLED picture quality it fits perfectly with our interior design plans for our first home together In all things, simplicity is the hardest to achieve and this is true, I find, of displays to show colours as they are meant to be, no more, no less, 100% faithful to the intentions of creators LG OLED has been the ultimate display of choice among creative professionals even winning a Technology & Engineering Emmy as the preferred reference display that can deliver 100% colour fidelity, where 100% of the colours match the original source And with 100% color volume, it has 100% of all the colours required to show today’s video content - to replicate the full colour space, across the full range of brightness levels chosen by studios and media companies And you can enjoy all that the studios and publishers can offer in, comfort LG OLED is certified for emitting less blue light, being flicker free You can enjoy this outstanding color on each and every OLED TV in our new line up But, of course, we’re not one to rest on our laurels – and our determination to better the best has resulted in yet another leap in the continued evolution of OLED technology – a new generation of OLED evo Coming to you this year on our G2 AND C2 line-up, OLED evo combines our most advanced OLED panel which refines the wavelengths of light with our own Alpha9 Gen5 AI processor which uniquely optimizes the picture The result of this state-of-the-art combination is an ABSOLUTELY breath-taking level of color and brightness never seen before And on the G2 series, we’ve gone a step further with the addition of a new Brightness Booster LG’s Alpha 9 Gen 5 AI processor understands where energy is needed in the TVs advanced panel to deliver more light By incorporating materials and design elements that dissipate heat the display can be brighter, taking your viewing experience to the next level As I said earlier, we’ve gone and made the best even better, now with greater brightness it provides an eye-opening HDR experience when combined with OLED’s perfect black capabilities Well, here to tell you more about how LG’s world-leading technology further elevates your TV experience is Taejin from our product planning team Thanks Frank, and I’ll HAVE to start with our α9 Gen 5 AI Processor which uses the power of deep learning to give you the best content experience, whatever you’re watching With AI Picture Pro, Advances in AI Upscaling to 4K made possible, by applying Deep Learning algorithms at the source level of the content while AI genre and scene detection optimizes picture quality to what you’re watching LG’s new Dynamic Tone Mapping Pro goes well beyond the conventional tone mapping which only applies HDR averaged across the full screen The new LG OLED TVs can now calibrate the best HDR expression for each of the over 5,000 areas of the screen, delivering the best possible image for every scene Then there’s AI object and background enhancement which adds real depth to the screen and if you’re after some seriously vivid colours, LG OLED TVs also offer Dynamic Vivid expression that can really bring out the colours while keep skin tones natural The α9 Gen 5 AI processor’s magical innovation doesn’t stop at picture quality Starting this year, the α9 Gen 5 AI processor will allow your OLED TV to up-mix 2-channel audio to a virtual 7.1.2 sound so it really does sound like you’re right there IN the scene, complete with genre-specific sound settings and enhanced Clear and Normalized voices For serious fans of cinema, LG OLED TVs also the first to bring Dolby Vision IQ with precision detail Which together with Dolby Atmos take the cinematic experience to the new level – Dolby’s John Couling has more on our evolving partnership Hello everyone! I’m John Couling and I lead Dolby’s Entertainment group At Dolby, we bring entertainment to life through technologies like Dolby Vision and Dolby Atmos which are powering the audio and visuals behind some of the world’s top and most sought-after movies, shows, games, sports, and music Enabling incredible Dolby experiences are our partners, like LG, who share our mutual desire to revolutionize how entertainment is consumed Over the past several years, Dolby and LG and have worked tirelessly to bring industry-leading audiovisual experiences to millions of people around the world Now, together, we push the boundaries of immersive entertainment one step further with the launch of our newest imaging innovation Dolby Vision IQ with Precision Detail LG is the first TV manufacturer to support this latest Dolby imaging advancement, which will be released later this year in upcoming LG 2022 TVs Dolby Vision IQ with Precision Detail unlocks even more from Dolby Vision content, improving contrast and revealing detail in both bright and dark areas that you couldn’t see before With the added depth and texture, images take on a new dimension and come to life with astonishing crispness on both 4K and 8K TVs It’s been an amazing journey working with LG on this latest innovation, and we can’t wait for you all to experience it Thank you With such incredible picture AND sound quality, LG OLED TV really does present the best stage for a diverse range of content And it is a growing diversity indeed, with an ever-increasing list of global content providers and streaming services already onboard like Netflix, Disney+, HBO Max, and Apple TV as well as our own free premium content platform LG Channels which now offers over 1,900 channels in 25 countries around the world Browsing through this huge library of content is made more accessible and more intuitive on webOS smart TV platform New this year is the introduction of multiple user profiles, which allows you to easily switch account and to enjoy more personalized recommendations from this vast wealth of content based on your own preferences So while sharing the TV with others, with your own profile you get independent access to personalized content services and Sports Alerts JUST for you And when you want to pull content from outside the TV, use NFC Magic Tap by placing your smartphone over your Magic Remote for simple and easy mirroring between your phone and your LG TV In fact, you’ll be seeing even more of that kind of smart connectivity as, this year, LG TVs begin to support Matter, an industry-unifying connectivity standard for all the smart devices around your home Another great step in LG TVs becoming an intelligent hub Back to you, Frank! That’s great, Taejin And I guess all these innovations are meaningful because they’re all about transforming our experiences, allowing us to see more and do better with a new degree of realism, elevating those precious moments with our loved ones to something totally different Another GREAT case in point is of course, gaming And here, LG OLED TVs have become the ultimate gaming display of choice for PC gaming, consoles or even streaming so that if you are a gamer, you will love the experience They were the first TVs be certified by NVIDIA as G-sync compatible and we have been leading ever since We have been thrilled to work with LG for many years to bring incredible experiences to gamers We have partnered together on laptops, laptop panels G-SYNC monitors and on bringing G-SYNC tech and GeForce NOW game streaming to TVs 8K gaming is the next frontier, the new ultimate experience It is four times the pixels as 4K And at 60FPS, it displays nearly 2 billion pixels every second Our top-of-the line GeForce RTX GPU has the horsepower that allows gamers to play, capture, and watch at this stunning resolution The RTX 30 series also offers second-generation ray tracing for the most realistic graphics, and AI-based DLSS to boost frame rates LG OLED TVs are also G-SYNC Compatible This means that they are thoroughly tested at NVIDIA labs to ensure that they meet high quality standards, limiting input lag and providing high, variable refresh rates for the smoothest and most responsive gaming experience on a big screen NVIDIA and LG are bringing the next level of immersive gaming experiences to your living room The GeForce RTX and the world’s first Gsync compatible 8K TV And you can enjoy the swift-response with console games We had some really great fun lately celebrating the launch of Forza Horizon 5, with a seriously amped up LG OLED set-up The two-day affair in Surrey Hills, UK saw some of the most passionate gamers dazzled by a virtual racing experience like never seen before, with the bespoke Dream Gaming Setup with LG OLED TVs, From stunning picture quality and fast response times to low input lag and support for advanced HDMI 2.1, and the world’s first OLED TV to support Dolby Vision® HDR gaming in 4K at 120Hz LG OLED TV once again proving itself to be the ultimate gaming display without equal Furthermore, getting it all set to your liking has become even easier with our new LG Gaming dashboard, all the essential settings in one place with improved features but taking up no more space on your screen so you can focus on your game play On the gaming dashboard, you can also access Game Optimizer which lets you fine-tune the visual characteristics of your gaming display, so whichever genre you’re playing, Real-Time Strategy or First-Person Shooter, you have just the right setting For this year, we’ve added a new gaming genre, “Sports” as well as Dark Room mode which adjusts brightness so even during a long gaming session with the lights down it will feel easier on the eyes All this, on top of the GREAT existing features like the option to use Variable Refresh Rate to reduce stuttering and screen tearing And yet, for all these incredible features, our OLED TVs remain impossibly slim thanks to self-lit pixels that don’t need any backlights! And for what that means for your home lifestyle experience, let’s turn to Nari from our design lab Nari - the 2022 OLED line-up looks sharper than ever!? You bet, Frank, and that’s because they’ve become even lighter than before which is how our OLED TVs with their refined gallery design hang so light and tight on the wall And they look equally great on a stand, even greater on our gallery stand, all designed to make sure that LG OLED TV effortlessly blends into the elegance of your space, however you have it installed We’ve also managed to make the bezel even thinner so you can see more without distraction, and with a swivel stand your viewing experience becomes even more convenient And for those of you who want their TVs to become a seamless part of home décor, we give you LG Objet, our 65-inch Lifestyle TV, which combines an OLED screen with this moving cover which houses a 80watt, 4.2-channel sound system The cover is designed with premium fabric material made by innovative Danish textile brand, Kvadrat available in three beautiful colours the speaker slides up when you turn off the TV to give you Line View a unique lifestyle feature which turns your TV into a clock or a music player so even when you’re not watching it, your LG OLED TV takes its place as an elegant and smart part of your home lifestyle Back to you, Frank! Thanks, Nari! So there we are- A Sharp, Swift, Smooth, and Slim Display now even brighter and sharper with OLED evo and our a9 Gen5 AI processor, LG OLED TV presents an ever-expanding stage for a simply different kind of experience So whether you’re looking forward to watching all the big games this year on your big OLED screens or finally getting that dream gaming setup with a 42-inch just for yourself, 2022 is sure to be yet another great year for LG OLED TVs But now – ‘watching’ is fast becoming only one of MANY things that we can do with our TVs, as they are becoming more connected and more intelligent, offering a bustling diversity of content and features So with the latest on how LG is reshaping the role of TV well BEYOND TV as we know it, here’s Nayoung Kim from Marketing Strategy Thanks, Frank and welcome to the next chapter of TV stage, where your screen really does become a lively stage for all your living experiences Take the LIVENow app on LG TV, you’ll be able to enjoy all the big shows and concerts, streamed LIVE to your screen, as if you’re right there With the WATCH TOGETHER feature, you can even share the experience with your family and friends, watching AND chatting LIVE! Or even better, why not get up and move to the beat with 1 Million Dance Studio’s online live dance classes If you’re more of a gamer than a dancer, LG TVs, with GeForce NOW, provide a powerful cloud gaming platform with no additional hardware required except for a controller in your hand But the next TV experience goes well BEYOND entertainment With LG Fitness, LG’s first fitness platform, you can access a whole range of fitness videos and train with the help of AI coaching and personal training data management The popular interactive fitness platform Peloton also has an app on LG TV, so you have plenty of choice when it comes to fitness on a TV! And to really take better care of yourself, try tele-healthcare services provided by Independa on LG TV You don’t have to change any of your plans! But in the meantime, are you experiencing any pain I can help with? That is great to hear, I don’t have major pain Thank you! You are a lifesaver! from alert for medication while you are watching TV to virtual consultation with a dentist or a doctor Our efforts to reinvent the role of TV in our lives continue even when the screen’s off Your TV can remain ready for your voice commands through ThinQ AI always ready, always useful even when it’s off “Hi LG, what time is it in Seoul?” It’s currently 12, OPM on January 6th , 2022 in Seoul Also your LG TV becomes this versatile display for your favourite works of art or moving images, photos of loved ones from your smartphone, a clock, or even a music player In fact, this new role of the TV as your own digital gallery of masterpieces has been such an inspirational development And now with LG OLED TV fast becoming a digital canvas of choice among some of the most innovative artists, OLED is a technolgoy which gives us a lot of new possibilities, very nice colours, self-lit super black Surreal beyond the surreal Great design Very very thin The impact, the screens offered that we will make sure that LG TVs continue to provide versatile and dynamic stages for the infinitely creative minds of the visionaries of our time Another point about TVs that so many of our customers tell us about is the freedom to enjoy your TV SEAMLESSLY even as you’re going about your business, constantly moving around your home So new this year is Room-to-Room share If you have more than one LG TV at home as you most certainly should and say, you want to move to another room in the middle of watching your favourite show, simply tell your TV to send it over to your other LG TV “Continue watching on the Office room TV!” Or – EVEN BETTER, what about a screen that can move freely WITH YOU? Introducing LG StanbyMe, your very own personal wireless display a 27-inch touch screen on a beautiful rolling stand that you can take around your home it’s better on a larger screen and easier with your hands free! Of course, these incredible new experiences are just the beginning of your TV becoming a much more dynamic part of your home life, as the evolution of LG TV continues The idea is to free our precious moments from the hard limits of space, using these intelligent and versatile screens as the limitless stage for seamless experience and boundless imagination Over to you, Hyoung! Well, how did you like it? Whether it’s hardware innovation or ever expanding range of content You will love your LG TV LG’s home entertainment innovations are ready to SET THE STAGE, and satisfy your boundless imagination and curiosity So as we take our final bow, till we return with our next show, TAKE THE STAGE MAKE IT ALL YOURS and have a wonderful 2022!