Jacque White - Silicon Slopes Lecture Series
Thank, you so much it. Is a, pleasure, and an honor and a thrilling fiat UVU I wore my Wolverine. Colors today so I fit right in. I. Was. Getting, ready to come. Speak I I spent some time looking at some of what, had been presented and involved in this class and my screen, and. It. Dawned, on me what I really want to do we have a very short amount of time together I'm, going to share I'm going to put my stuff in context. I'm going to tell you a little bit about myself. What I've done why. I've done what I've done and how I've gotten at. This age and stage in my career but. Really all that's really important is how that relates to you right, we all we really want to talk about ourselves relates. To you so let's, use my background as, a, starting. Point and a launching pad to talk about, your. Life, your. Studies. Your, degree what, you want to do with your career and let's. Make this as interactive as, we possibly can if you have questions, throw up your hand and, well we can go in any direction you want to take this so. I'd like everybody got a pencil and paper pen and paper and your notebook, your tablet, your phone however you take notes I'm going to start, by giving you the same advice I give my own for college age kids which. Is don't ever invest an hour of your time of. Your precious time in, any activity, that you don't think you're, going to learn something from walk, away inspire. Motivated. Trying. To be a better version of yourself, and. I hope you. Know none of us get this hour back I know some of you, in the class you have to be here and that's fine too but. Really. What I hope is that something. That we talked about today will motivate and, spark you to, go and dig deeper to learn more and to do. Some self, learning, outside. Of this class I loved, what, was, just mentioned, about networking. I feel like we could spend the whole class talking, about the importance, of networking and the value of networking we're, going to come back to that as I tell you a little bit about how I ended, up where. I am right now, it, all came about because of networking so, I, cannot. Emphasize. Strongly. Enough the. Importance. Of learning, how to network. Adapting. That skill turning, it into a talent, and then, making. Yourself, engage in networking throughout, your entire life. Personally. And professionally.
Ok For. Some of you it's going to come very naturally I'm, fueled, by people, I love, I love to talk to people I like to get to know their stories, I like to share my story it, gives me energy I take energy from networking. So for me it's something fun my. Mother on the other hand she's more introverted, more. Cerebral, and kind. Of drains him exhausts, him he likes to do it too and he does do it very well but, it, kind of takes pull, the energy out of here so, for. Those of you who it comes naturally, for great. You. Know build upon that for those of you who feel. A little more shy. And diverted, or not comfortable, or confident, make, that a priority, networking. Right. Now on campus networking, with your professors, and networking with each other as. You, go into your first companies, as, build your own businesses, and startup, companies you. Want to be out in the community you want to be networking, and not just to get game or to use those relationships, but genuinely to have, a mutually, beneficial. Two-way. Street, and you'll be amazed throughout, your career how much networking, knowing people connecting, dots how, much that helps you in ways that you can't even imagine and, understand, right now so. A couple of questions how, many of, you here know exactly what, you want to do. Career-wise. How. Many of you know Ricky. And hi okay. That. Is awesome. Okay you know what you want to do how, many of you have, you. Know a bit. Of a sense of what you want to do be kind of quite figured it out decide. Okay. A few more yeah. That was about a third. How. Many of you have no idea what. You want to do but do you want to do something. Good. For you. So. Just. A couple more questions and I'll help me hopefully. Make this a little more, interesting. And, adapted, to to you, and what you would. Like to hear about how many of you want to be entrepreneurs, and by entrepreneur, I mean you, want to start, your own company and, start your own business raise, your hand tithe you want whoa, yeah. It was the unpure lecture, I. Would. Have talked to all of you I want to know what your big idea is how. You're going to change the world how, you're going to differentiate, your idea and your solution and your widget, and your technology and, your service, from anybody.
Else's Out there seriously. I'm going to show you my email and give you a business card in the end I want. To know what, is it that makes you think and I love it that you think this right think, that you can bring something, to market that, isn't there already so let's talk about that throughout the course of our time together, and. How. Many of you know. For, sure that. You want to get a job in a big company you, want the safety net of a guaranteed. Paycheck you want the benefits, you want the retirement, all that kind of things anybody no shame in that right, that's a great career that's what I've done my whole career, so. Excellent. Alright so let's let's go from there first, of all I would have put myself into contact, so my husband and I we met here in Provo we, left in 1990. After graduate, school at a another little school down the road and we, moved all the way out to the, Greater Boston area we live about an hour out of Boston it's where we moved, when we were 25 a newly married and he. Was getting a doctoral degree out there we, thought we'd be out there for five or six years and. We. Didn't know what we would do after that but we didn't have any family out there but, lo and behold we. Ended up staying in Boston and. This. Family, arose. We, raised our four kids out there and, in. Last August when they all went to, let the youngest went away to college. We. We. Realized, wow we. Have we can do whatever we want now our kids say, that we've both been going through a midlife crisis, because I suddenly. Left, a big job at a big software company, fourth biggest software company, in the world to, join a start-up why, would anyone do that. That, we're going to talk about that he, went from being a professor, right, for teaching, at Fairfield University which. He done off and on and. Spending. Some time at home with our kids full-time has a full-time parent, at home too. Opening, a small business, of his own right, in Massachusetts. So. How. Many of you never been to Boston. Some. Of you, yeah. If, you haven't put it on your list right I think it's the best city one. Of the best cities in the world haven't spent most of my career working in Manhattan I Love New York there's nothing like working in New York City, but. I love Boston it's it's a college town there, are 52. Colleges. And universities, just in the state of Massachusetts. It's. Crazy, so. Boston. Has a very, quaint. Preventible, feeling, very. Different from the New York headed. To San Francisco, right tonight, for a big security conference. Those are my three favorite cities, New York Boston. San. Francisco, and Provo, or believe it or not we have it we have a second home here where. We and we split our time between, Massachusetts. And. So. We can go to Boston, or if you've been to Boston I highly suggest you get on the trolley tour I think a lot of people. That travel, a lot like our family does think. That that's very touristy, you don't want to get on those numbered double-decker, buses, I think, it's one of the best ways to orient, yourself in the new city you get on the bus you spend an hour and, you. And you skirt along the skin of a company, and you put that city into context, and then you can figure out where that when to go back and what, you really want to visit so, when you go to Boston, all.
Of This very. Expensive. Real estate here used to be cow pastures, in the 16 and 1700s. All right so there's land in 1620. Actually, landed on Cape Cod but, eventually they made their way to this area and, this. Was farmland this was where the cows grazed, and so, as. That figure in society, developed, and they, had to put down cobblestones. To pave roads the easiest way the path of least resistance was, just to pave the cow paths the cows had already done work and then, then things. Got bigger and bigger and they put down asphalt, and so when you're riding, around the Charlie tour in Boston, that the story, goes that the, way the, streets in Boston, became. So, intertwined, it's a cobweb it's like a spiderweb, of streets, sirree can't help you she gets lost, you have to knows your way around Boston. Or at least this area, of Boston and they, they say they'll tell you in a very thick Boston, accent, that what, happened. Is they, paved the cowpats right, there's, no rhyme or reason they meandered, a bit okay. Not like Salt Lake not like Manhattan not, a grid and, so, I like to say that my, career has been a bit, like paving, those cow paths right. When. I came out of school I. Did. Not know what I wanted to do but. I found what, I was good at and I fell into by following my passion and figuring out what, my inherent, strengths, were what I like to do I was, able to follow. Those. Interests, and those skills and the success, that that would produce and, really. Define a career which I've been really pleased and thrilled with I spent, about half my career in big software, companies, like Oracle, and, s AP and about, half in big consulting, companies, like Cap Gemini and, Accenture, all of you heard of those companies everybody knows who that who works right. Larry Ellison. CEO. Of Oracle, make up database, and. An ERP, system and supply chain s. Ap same thing, the word, letter to soccer any company, in, the world actually. Born out of some. IBM engineers, that had, a great idea in IBM didn't want to pursue it and so they said fine we're going to go back to Germany they were all German and and. Create our own software, company and that, was a big bet and it paid off well right so we're gonna say P the two leading. Big. ERP. Enterprise, resource, planning software. Competitors. In the world almost every, company that you see runs. One, of those two, software's, PeopleSoft. Was another one on in, the 90s Oracle acquired them in. 2005. I was there during that acquisition and got to integrate be, part of that that, integration, of those two big companies very. Messy very ugly very difficult, those, companies have been deep rivals, right, and. Be, like if you. Know to two rival schools here in Utah suddenly joined campuses, and you were you now we're all one school right that's, about what it felt like so. So. About 15 years ago a twirl, I led. Five. Lines of business on a consulting, side is, one of two female VPS, and a five thousand person consulting, organization. So, that was an interesting experience, led. A female profit and loss center for the first time in my career had, to learn on the job right, what does that mean, how are you accountable, so, don't don't forget, that if you as you are getting. Your first jobs starting. Your companies, and. Accelerating. Your careers with income, whatever company you end up in you. Are gonna be learning on the, job if, you don't know something don't, be afraid of that just, learn how to do it you don't know what you, don't know how to read she's just gonna read about they'll figure it out.
Have. Somebody teach you find somebody that can help you teach, yourself get, on and do a YouTube, tutorial there's nothing that any of us can't learn without a YouTube tutorial right so, so. Don't. Be afraid to jump into things that you don't know how to do and that you, don't feel. You. Don't feel qualified to, do, jump. In there and learn how to do them, it's what everybody else has done right. So. So. Paving the cow paths just not to confuse you I'd like to talk about it in terms of my career because, I love Boston I love those windy, streets. In Boston, I spent. Many years being lost on them and learning, how to drive on them and but. I love that metaphor and, actually, I used to. Work. On the 23rd, floor of, that big building that big biggest tallest building. So. But, in business when you hear about paving the cowpats who knows what that means in a business, context. Anybody. This is important, this is a good just fundamental. Baseline. Piece. Of knowledge that anybody, going into business should know. That. Is not the definition but, I love that and I'm going to use that let's. See do, you want to be an entrepreneur, yes. Well you're gonna be a good one because that is a better nation. I'm about to tell you right did you hear what he said he said I'm. Figuring, out where the herd is going kind of that skating, to the puck mentality, right figuring, out what, the next technology trend, is what. The next big theme will be and getting, there ahead, of the herd so that you could leave the herd capture, the momentum, of, the herd water the herd having by the water that you're gonna need it as you're trampling toward a good. And. Make money off of building, the road I love it that's awesome, so. In business, be consulting, firm to use this term all the time when I was Accenture at Accenture. We. Would stand up in front of customers every customer, in the world that you can name every big bank everything, pharmaceutical. Every. Big retailer, anybody. Who can name and, they. Would spend tens, of millions of dollars on, a software. Product Oracle, PeopleSoft s, ap salesforce.com, and, then they would pay us hundreds. Of millions of dollars hundreds. Triple digits to, implement. That software, and make it work, right, and that would take 18. Months two years three, years five, years in, reality these, technology, projects. Never really end there, they go on into perpetuity right. They really do and so, what we would say is, keep. That piece of technology right. Now. That. Is going to transform and change your, business, use. That, and that is what companies are talking about right now technology. Enabled, business drivers. Right, so. The. Goal is never to acquire, a piece of software the, goal is to be more profitable reduce. Waste. Attract. More customers all. Of those things, technology. Is what is the tool that enables, that and that's what you want to remember as you're as you're starting, in companies, right it's not about the tool it's, about what the tool can accomplish so, essentially with up and say, you've. Got you've got the tool and, now. But now we don't want to pay the cowpats, meaning, we, don't want to just, assume. That the underlying foundational. Process, that you have in place around HR. Financial. You know your financials, and counts receivable, accounts payable supply. Chain. You. Know any of these processes that run, your, organization. Just because you're, doing it this way now, or the company was doing it that way when you were hired doesn't, mean that's the best way to do it or the right way to do it so let's not pay the cow path right. Let's. Do business process, reengineering hopefully. All of you have heard that term VP, our business, process, reengineering, before we implement, your software, before we. Implement. This technology. Let's. Figure. Out, what. The best process, is to, enable that, this. This software to work in the, best way for you so. So. That's where you're giving the cow cows in software, and consulting or, services, that's, usually what people mean any. Questions about that. Okay. So. About ten years ago something. 10, to 12 years ago something being happened, that changed the, world a lot, of you. Are. At an age where you probably don't even remember, the world without this disruptive. Technology. This disruption, the, hit society, hit. Changed, change the world change the way we do business the way our personal, lives who knows what it was what's the thing that that, happened, 12. 10, 12 14 years ago horrible, absolutely. One, of these things right, I'm. Never without mine I'm. Sure you're probably never without yours and a. Smartphone. Was. Placed in the hands of almost, everybody.
In. The industrial, world and. What this did the, reason that this, was so disruptive and, it has literally, transformed. Our world it, has changed. Our world is because. It assured us into, the, digital economy. So. When I was with. SNP, which. I just left. Not. Too long ago I, had. Response at global responsibility. For all. The financial services. Consulting, si. P is about twenty eight million dollars about eighty thousand employees in, almost. Every country in the world so. I, had, six geographic, territories, about 2,500, people, there, was and, again we went to market North America South America Europe, Middle, East Asia. And. I. Had the opportunity with, that global, team we, spent almost every day there are two different banks insurance companies about. At, about. Digital, transformation about. What was disrupting. With my natural services, industry, what they needed to be thinking about how to escape. To that pot how to figure out where the herd was going, and how. They are going to get there first and be prepared, with it the infrastructure, that that, banks need to provide, so. For many of you who are you. Know 25, and under 20, and under. The. Banks, and banking. Represents. Something very different to you than they did to maybe, your parents but certainly your grandparents. At early. So. I would sit in front of financial. Services customers, and, say. You. Know banking, is a it's. A very formal, very. Established. Very traditional. In history right and I, would try to help them understand, that banking. Used to be a place that people went, it was a brick and mortar building. You got your car got, your s funded nice you went in you. Talked to the teller or, you, know you applied for a mortgage, with. The. Smartphone. Banking. This, is in this example of digital, transformation right. Banking. Is no longer a place we go it's. A thing we do okay. Every. One of you could pull out your smartphone go to your Wells Fargo, or UCC you, you. Know online at Bank of America we. Can all transfer, money I can I can send money I can I can. Just, pay my son-in-law this morning for parking at the airport, through minimal everything. Can be done online so it is completely, disrupted. The. The financial services, industry and, they have had to think about what, does that mean what. Does that mean I. Personally. Use Bank of America because I was the predominant bank on the East Coast and it, was shocking to me that it was only a year ago that they caught up with memo, our family, had been men mowing money for a couple of years since men they came out and Bank, of America just, got around no. Disrespect, to Bank of America but, you know they're, big they're monolithic, and it took them a long time to. Realize they, losing, customers, because. They because.
They're. This, online. Financial. Capability. Wasn't, disruptive, to an industry that they thought they understood so. Disruption. Is is, I, would, say the, the. Word of the day it is it is what we face in life right now and. This, is especially for those of you who want to be entrepreneurs think. About disruption. Because this is what you're going to be doing with, your product, your widget, your software, your service, you're. Going to be disrupting. An existing. Industry. Or. Technology, or current, way of doing business so, don't just think about the. Product, that you're trying to bring to market but. Think about what what, is it you're trying to disrupt are you trying to make something easier. Faster, less, friction. Cheaper. What is that you're trying to do and then build your story, around. The. Disruption, that your, product. Product. Or company is going, to is. Going to provide. In. A world that is. You. Know constantly being disrupted right with, with. Global politics, local financial, markets. All. Kinds. Of factors right throughout the world. Whatever. What I want to spend a couple of minutes now on is talking about this acronym, hookah how many of you know, what bukas stands for it or you've ever heard of it anybody. So. Booth became about in 1987. It was born out of the War College in Georgetown. Washington, and it. Simply, stands, for. Volatility. The the changing. Disruptive, nature of, business, and. It. Was in a military sense, of my talk about this in a minute it was you all. Medium. And large. Uber large all. Of these principles, apply right. Volatility. Uncertainty. Complexity. And ambiguity, what, is in big you you mean right. A little bit fuzzy, hazy. It's. Not clear, it's not direct it's not precise, there is ambiguity just, so. Does Boop that does it feel a little bit like an acronym o'clock we should all have a t-shirt with right. We're all walking. Models. At Lucca right we're dealing with volatility, uncertainty. Complexity. And, ambiguity. So. How. Do we how, do we deal with this how are you going to deal with this when, you have your. Own. Company or when, you start, when, you start your first job in your first business, the. Ideas, how. Do you deal with it now how do you deal with it as a student. Look. He said having a mentor where's. The mentor mean to you. By. Someone, who gives you advice and. Help, a role. Model. Love. That a stable anchor, so, that when you feel like this Booga world has, you spinning, and. Unhinged. And not. Quite grounded, you can go to a mentor, to help you with all that.
Oh. I. Love that so. You focus on the steps right now what's in front of you what problem, can. I solve, and. Instead. Of looking at the, big, overwhelming. Mooka. In front of you you, you break it down at this red lot I just flew in last night from Boston, and, I read a great article in Forbes about. A guy who was. Talking about productivity. And he said he got easily, overwhelmed. And he said he broke things down so that if anything was gonna take him more than an hour he broke it down into a, mini. Project, other than itself, right, so, that he could attack, that and tackle, that get, that done move on to the next step and that's a great way to deal, with being. Overwhelmed, feeling anxious feeling, like I just I can't do this I can't do this project or this paper or, whatever. The task is in front of you so that's that's a very insightful, I love that is there another comment. I. Love. That she said embracing. The fact that she may not know exactly, what she's doing but, I love the boldness right she's gonna race it and learn how to do it and figure it out and do it and get it done that's fantastic. Thanks and talk about how they can operate, in basically, the future have, this fear of their market, what. Is the process. Especially. They. Obviously. What's. Your thought process, sitting there as a, consultant. Yeah. That's great because that is the key because if we, couldn't and, the question was how do how do we help, as as. A consultant, if you're going to go into. Management. Or technology. Consulting, is trying to help the customer understand, what they need to know and convince them of something that they may not realize or may not want to accept, and. I think I think the answer to that is. Have. Been credible, having data having facts having, the experience, so then also laying, out for them right helping, them understand. This, is where you are and this is what has worked for 200-300. Years, but. Let us show you the data and the studies, and what we're seeing that, your competitors, are doing that other organizations. Are doing and, help. Us let us help you understand, the, current you, know the hurt right where the hurt is going that. Millennials, see, banking, very differently, they handle finances very, differently, than people. In there 50s, and older, right, and, so, a. Lot of it and again a lot of convincing. Anyone, of anything right, whether it's a spouse a roommate. Is. Credibility. Having, credibility being, able to communicate this, is one thing I do want to share and, I'm gonna do it right now before I forget it so, all of you are business, majors or you're interested, in in business, and the. One thing that I see I've interviewed, thousands. Literally thousands, of people of all ages for, all kinds of jobs entry-level all the way up to executive jobs and. It's really interesting to me to. See how. People, present themselves and, how much we say, about ourselves. Before. We've ever said a word okay, so we'll talk about that in a minute but, the one thing that I see lacking, with business majors, so. Again. Back to that pencil on paper to, give you an assignment one. Thing I see it lacking with business majors, and. What. Differentiates. They're. Really, good to the excellent. And the ones who really gets at the top of the organizational.
Chart And, end up making the most money and end up being the leaders is their ability to communicate it's. Not their ability to whiz, around you, know to work quickly around a spreadsheet or to, you. Know running analytics even, though those things are very important, it's. The ability to communicate can't, tell you how many brilliant, people I have had working for me in different companies. Really. Brilliant people who. Couldn't write a coherent, email to save their lives you. Know couldn't get up in front of a board meeting or advise a, bank, or any customer, because, they, they didn't have a good vocabulary they, couldn't speak, they weren't confident. And so, one. What one, piece of advice that I would leave you with is. Business. Majors are great but. You need to be well-rounded need, to read I would suggest reading more than just books about. Business you need to develop your vocabularies take an English class okay, learn, how to write learn how to communicate. And speak and be interesting. That, will differentiate you in a business world. Above. Almost, anything else that I can tell you okay. Another, question. Well. Those are two different things so. Today. Is it that they don't communicate enough, or that they don't communicate well, so, quantity, and quality and, I would say both but there are two very different things, some people I work with and, they. Just aren't communicative, and they have not learned how easy, it is to, to. Write an email walk over someone's desk pick up the phone thing, I say to my team whenever, they come to me as a, senior, manager write an executive, and accompany I, wish. That what I did all day was read about technology. And and you know I do spend an enormous amount of time in front of customers that's where I'll be for the next few days in San Francisco, but, an, enormous. And this disproportionate, amount, of time that what, I do every day is. Managing. Interpersonal. Conflict. And misunderstandings. And this. Group in sales, didn't communicate to this group of professional, services, effectively, and it's. Amazing, to me how far that goes and and, what a skill, that is. Right. So you have to over communicate I'm sure you've heard that many. Times in many different classes if you haven't write it down over, communicate, it's very rare that you're going to get in. Trouble or, be you. Know be, seen as. You. Know less than we're, over communicating, over communicating.
Is A good thing and then doing it well and what, I was referencing was. Was. Quality, being, able to take. Complex. Ideas, and talk, about them in a simple and, fluent. And elegant. Way in, an eloquent, way will. Differentiate, you right, and you can't you can't learn that. Without. Doing. A lot of readings doing a lot of writing and doing a lot of practice, and, I promise, you it will differentiate, you and your personal life and in your professional life set. Into your question, over. Communicate, and learn how to do it well other. Questions. How. Do you highlight, your communication, skills do, it right, right, that beautiful, email and make, it concise, and. You. Know sign, up to do volunteer, to do the hard thing that nobody else wants to do you, know showcase what, it is you can do and you, will get more of those opportunities right. I think we show people what we can do by doing the things that we're good at it or that we, better out. Any. Other questions, okay. So. There's. A book speaking, of of reading. And reading things outside of business so, you may know who a tool the one is if. You ever heard of that name it's. A tea you al. Atul. That tool and his, last name is go on geez that the AFD I usually, would, happen to book with me but I don't I don't today so. This, is a great book you can read it in two hours, and. This. This encapsulate. Exactly, what I'm talking about and to me this is a very tangible, way he, presents he doesn't talk about bucha but for me being, able to take. His, concepts. He's. Got many books but the one that I'm going to reference, his. His, one, of his books is the perfect answer for how we deal with a puka life in a Google world so. Two of the wand is. The, is a son, of an Indian immigrant he and his sister, his parents came over from India they lived in Ohio they're, both doctors, Atul. Grew up he went to Harvard Medical School, in ba got. Many many different degrees and. He. Is currently, I. Believe he's still at Mass General Hospital, right. And. At a very young age in his early forties he was asked, to come to Mass General one, of most prominent. And prestigious, hospitals. Or health, care institutions in, the world and he, was asked, to, help. Help. Them reduce, their mortality. Rate so. It came in and he writes in this book one that a goddess called the checklist manifesto his, first book was called complications. The second book is better, in his third book is complications, these. Are not business. Books about business. But all of the concepts, are are, perfectly, applicable to, everything, that we do in a business context, in a business setting so. He came in and he. Told these, very, established. Probably. Arrogant, surgeons. And doctors that. They, were going to start doing, a simple checklist and, they were going to start to figure out. Then. Nobody. Was going to touch a patient you couldn't go near a patient you couldn't go into surgery, you couldn't enter the hospital without, going through the basic, checklist and the, one of these things are things that. That. Were, second, nature to to all of these doctors he, says look you got a lot of eye rules he got a lot of pushback a, lot of you, know you know you're young you know what you're talking about, and. He, based this idea of a checklist on, something. How, many of you know every time you take off in a plane what's. Going on in the cockpit what are they doing they're. Going through the checklist right, pilot. Copilot this. Check that check, every. Single flight hopefully every, single flight any of us take off on right they've, gone through the checklist to make sure the plane is an operational, order and then, it's going to be a safe and successful flight, do you know why that came about to know where that came from. In. The 1930s. The, US Army, held a procurement, all of this has been inside back together I promise, they, held a procurement, in Ohio the, the army was about to buy a, big fleet of bombers, it, was, Boeing. The Boeing that we know today and. Douglas. Wasn't wasn't, mcdonnell-douglas. But a conversion of Douglas so, they all arrived everybody knew that Boeing was really going to get, this contract and so. The planes were going to take off they were going to fly, around that. Was part of the procurement process, the. Boeing plane had three very experienced. Seasoned. Pilots. On it they took off and immediately. The. Plane burst into flames crashed, one. Of the pilots was pulled out he. Passed away it, was a it was a colossal. Disaster one. One that, is famous in aviation history. So. From that Boeing. Didn't get that contract Boeing almost went out of business and, for many of you you know Boeing is really.
Makes, Many. Of the planes around the world one of the biggest companies in the world very successful, this almost put them out of business. Colossal. Disaster, the. Plane that there was nothing wrong with the plane they took, it apart put it back together there, was nothing wrong with that plane so what happened, what. They figured out is there was pilot, error hey. It was pilot, error and so, from that the, way that they built, upon that disaster. And that tragedy, was to say, we're. Never gonna let anything like this happen again so. Maybe in the maybe, it was carelessness, maybe it was excitement maybe it was the pressure of a big procurement, Wow degree, very, seasoned. Senior. Pilots. Forget, something simple that would make a whole plane, you. Know go up in flames so. From there there. National Aviation. Organization. Put together and said no, plane will ever take off again until. We go through the pilots checklist, until. We goes into checklist and make sure everything is operational, everything, has been done correctly, and in the order that it's supposed to happen and that's, where that checklist came from so. Atul Gawande. General. He took that concept and, he, applied it to hospitals. To surgery, to, dealing, with patients and and, he enforced. He required. That. These older wiser more experienced, doctors, and surgeons, adhere. To this because he was in charge and that was his job and lo. And behold I don't know if you know this what most hospitals, have a day a week or a month where they all get together it's called the safe space and they, can talk about mistakes, that have been made mistakes. That happen insert or caring for a patient hopefully. With the idea, that. As they you, know it's like it's like losing a big deal right. If you're in sales and in technology you. Know a loss debrief, to figure out what went wrong and how do we make sure that thing never goes wrong again and, so. Lo and behold after, a year, he, reduced. The fatality. Rate at Mass General by. Over 30 percent by. By, implementing. This checklist, manifesto this. Idea, we're, going to get back to basics we're going to keep ourselves. Very. Closely adhering. To the basics, and it. Will whether. We think so or not it, will minimize. Loss. Fatality. Disaster. And tragedy okay. So, I challenge, all of you go, check out the checklist. Minute, go buy a tool c'mon I'd read all those other books as well, it's a beautiful, writer so. I'm not only good to get an MBA not, only didn't get a medical degree but he's. A beautiful communicator, he learned how to think. Critically, take. Concepts, from different parts, of his life in different different, parts of the world and knit them together in, a way that is constructive for. Him and for others so. Now he's, not only a. Surgeon, and a business person but he's a renowned. Author and, speaker, okay. So. Part. Of part, of what I prescribe. For, dealing with Luca in our lives and in our business. Lives. Is, to have that checklist and, I'm not going to tell you what your checklist should be but you have to figure out what is it that keeps you grounded in, your personal life what keeps you on track what, makes you happy, figure, out what that is and, you know make sure that, you're doing it whether it's exercise whether, it's getting up at the same time every morning whether it's. Whatever. It is make. Sure that you're keeping yourself true, to your checklist, same thing with your business right. God. You have to understand, what makes your business successful. And then you have to stay. Stay. Close to that right. One. Of my favorite phrases this, is a Winston Churchill, phrase and there. Are different variations on this Jack Welch, you. Know CEO famous, and infamous, CEO, of General Electric GE, this. Was something, he always liked to say I like the way Winston, Churchill, used it though success. Isn't permanent, and, failure. Isn't fatal, what. Does this mean to you what do you think this means what's is trying to tell us. Success. Is a permanent, and failure. Isn't fatal this is one of my life mottos. You. Should never be comfortable with where you are love it spot, on wheels. That's, right that's. Spot-on right we're, all going to have successes, highs and lows in life in business right, and the, successes. Enjoyed. Them one second enjoyed, them, grab. On to them enjoying, them savor them when they come but, none of it should be too arrogant right because. We're. Gonna fail and. When we fail feels terrible, it's. Not gonna kill us though you. Might feel like you want to die or it's gonna kill you right but it doesn't and for.
Me The, times. I've learned the most in my career is when I've allowed, my. Failures, in in, business to, instruct, me to become a better professional better, at one crash and a better person good. I. Love. That I can, tell our time is up, I am. So excited for all of you for this for, the education, you're getting at UVU for, the big careers, you're all gonna have for, the businesses, are gonna start and for all the successes, you're gonna have good, luck to you and thank you so much. Hey.