How to Make Facebook Ads Like Billion Dollar Companies (Human Psychology Hacks!)
What is up Mendes what if I told you that billion-dollar, companies, use the exact, same step-by-step. Formula every single time to make their advertisements. And I am about to reveal exactly how, you can implement that with your business without spending. Millions of dollars on an advertising, agency, guys so stay tuned this is going to be a go one. All. Right ninjas, welcome, to another exciting episode we're gonna talk about how to make advertising. Copy write the text part of an advertisement and how to make images. Or videos, that simply, convert, right attracting, people's attention pattern, interrupt getting, them to actually pay attention cuz, guys remember this, was a Facebook epiphany that I had a long time ago but it took me hundreds of thousands of dollars I've spent to realize this people, are not buying your product, right they are buying the solution. Your product, solves, and so that's a very very important point without going too far into the ninja vault where I reveal hundreds. Of different advertisements, that you know I've collected over the years that do a fantastic, job of this I want to talk about something that every ad shares remember guys you only have 25, characters for, the headline of a Facebook ad and what I mean by that will jump quickly into the actual ad here what I mean by that is you only have 25 characters for, the headline 90, characters for the text 200, characters for the description when you are creating. An advertisement. Guys you don't have a lot of space and so every single ad that you make has, to have the same commonalities. Because, these things work if you look at coca-cola if you look at Pepsi if you look at Microsoft, Apple all of the biggest companies they do the, same things, they just do it in their own creative, way and they spend hundreds of thousands of dollars you, know hiring these big ad agencies, in New York to actually create these type of advertisement, campaigns. For them, when we don't actually have to do that right we can copy them we can take inspiration from these advertising campaigns that these companies spend hundreds, of millions of dollars on and we can apply them to our own businesses, we just have to kind of shift our mindset to, become you know a little bit more of an observer of, a researcher, rather than just a consumer when I see an advertisement for, Apple or for Coke or some of these billion-dollar companies now I'm not just I'm not just looking at it you know and watching it kind of on autopilot I'm dissecting, and I'm saying okay why are they presenting this information at the beginning you know how are they hooking me you know where's the emotional, draw and so you know I've kind of broken down all of these billion dollar advertisements. And I've really, you know it's so clearly, kind of laid this out this is a huge document we're not gonna go to too, deep, into it because, obviously I have to save some some stuff for the Facebook as an intern master class students, love you guys but, we are going to talk about some things that are very important, and something that we can apply to all of our peasants right now right so a short and sweet headline, with an action and subject, and so let's take an example the, new age of email forever change the way you communicate with your customers with just one click right and this is the post is saying you know email, that, lets you store 250. Gigabytes, of you know storage, and. Deliverability. Rate like these, are very different, ways you can to convey the same message because people don't buy because, of logic right somebody might you know logically. Buy that email service the second one I talked about because it has more storage or because it delivers higher but people buy because of emotion right the new age of email it sounds so like epic and you know like the next level and enticing, forever change the way you communicate with your customers with just one click right it's so easy it's like implementable, actionable, right now right social. Evidence of social proof all. Successful. Ads for the most part in our space you know unless they're like a name-brand like, coca-cola for example doesn't need to prove, to you that it's like a household, name at this point right because there's such a there's, such a massive, company and they are a household name but most. Companies have to have social proof to kind of show somebody who's who's viewing. The advertisement, that they should actually care right so could a hundred thousand paying students be wrong right. You know like three-time. Winner of the the best, pie. Award. In you know Utah, or whatever the case may be if they're a pie company right so having having, social proof where, you're really showing, people, you know how awesome you are by, by, telling, them that hundreds, or thousands of other people already, like your product with that social proof strong.
Value, Proposition right, and this is not to be confused with the product or service features, but how they're actually gonna feel, after they, use your product or service right let's take socks for an example you, know, again you could say like a hundred percent cotton machine, washable socks, or you'll, feel like you're walking on clouds right people like to imagine what they're going to feel like once, they've used your product or service if you're selling an e-commerce product, right what, is the benefit, that the end user will get from your product not the features, of the product itself right and then again I caching. Communicative, and imagery through your ad creative, and when I say creative I just mean like the images of the ad of the video of the ad and then an action-oriented, time, restrictive, call-to-action, right click, the button below before, our sale ends forever this Friday and again if you're using Facebook ads which most of us are and that's what this video is about emojis. Do a fantastic, job and we're gonna go over you know one example of a very very. Well, put together ad kind, of from start to finish with all of these examples and all these things that I'm talking about really, laid out beautifully, for you guys at the near, the end of this video but, before we do that I want to go over a few kind. Of resources, that you guys can use to find inspiration for, ads we're gonna go over these very quickly again, we do go super super in-depth, on these in, the Facebook Ads ninja master class but let's go over them very quickly just to give you guys some sweet resources, that I personally use to, find advertisements. For any niche, all right guys so let's get into, the, resources. So I haven't left right here and the first one that we're talking about is called swiped, KO and this is a really cool website because basically what it is is a, you know expert, advertiser, kind, of breaks down advertisements. In all different types of niches so the way that I like to use this website is kind of as follows so, what we can do is in all, types we can choose Facebook Ads what you're gonna do in a second but, first I want to talk about this controlled, and tested write, tested.
Is Really cool because if you click this right here he'll, actually show, advertisements. That they've split tested, right, so if we see right here there's the control and then sequential, and so what this kind of means is and you see this little of this little up arrow with the 5% they, show kind of here, we'll take a look at this one they. Showed two different versions, of the same advertisement. With small, differences, and, then they talked about the conversion percentages. Right so a photo of him facing the form to draw attention right, versus like the entire thing, the, original, donation form was a little bit too long they, kind of made, it a little bit shorter, and they made it more self-explanatory right, you choose the amount first so it's kind of a micro commitment, rather than having to fill in your entire information, and then choosing the amount, and. We see that you know there's a significant. Kind, of percentage, difference in the, amount that people were donating based, on these small changes right and he actually kind of annotates. Them right a smart addition option to turn it into a recurring, payment make this monthly contribution. Hilary. Got a similar process but broken it down into three steps and there unnamed right donate one two and three but, they kind of all used similar, types, of things, here Burnie, also, offers a recurring option but allows you to specify how long and. So you, know it's, just really cool cuz like you know political campaigns, have a lot of kind of brain power behind them and he's really breaking it down so if you have you know a similar type of thing where you're trying to get people to pay for something you know perhaps offering, it in this similar type of fashion would be something that would be kind of worth doing but, the point is guys you know there's a ton of different advertisements, here you know tested, where you split testing, or just control where they're kind of giving just advertisements. And then annotating, them based. On you. Know what's actually there you know there's all different types of things like dental services, software as-a-service you know health and well-being they. Have email, copy they have all types of stuff inside of this ad and so you know one of the things that I always tell myself and my students is. There's. No reason to ever make an ad from scratch, right there's so much inspiration out there and there's so much that you can actually kind of get ideas, from that's, sitting in front of a computer and thinking you know I don't know how to make an advertisement don't, know how to make a Facebook ad it's just an excuse, right and I don't mean to say that ii like to call anyone out or anything like that but, it is so, any. Time that you're creating an advertisement, there's always a way to find, inspiration for, the ad that you're making right and you might be saying yourself you, know well i'm making ads for facebook or i'm making ads for something that i don't see here and so we're gonna talk about how to find, you. Know ad examples. And inspiration. For pretty much any ad in a second but, first let's take a look at these facebook ads right because. He actually breaks, down the. Ones that had the control written, here he, breaks down you know the entire campaign, of, these people and it's really really cool i'm especially, the ones from Ryan Deiss right Ryan Deiss owns digital marketer I think in my opinion he's one of the smarter people when, it comes to marketing, I'm out there he's definitely, spends the most time kind of dissecting, it with a digital, marketing perspective and so, you know when I'm going about creating, a t-shirt campaign for example there's, no reason on earth why I would go. And try to you know make my own completely, completely, unique strategy, I would just take inspiration, from people, that you know have these enormous, companies, that are spending hundreds of thousands if not millions or, hundreds of millions of dollars figuring. Out the best way to do these things and then I would you know copy.
It And then add my own creativity, and obviously my own designs I would never copy it exactly but, there's no reason not to take inspiration, and, you know get ideas from these people that have these large teams and that they're you know actually, really doing these things from, a larger scale. Okay. So that, is just another example of an actual Facebook ad actually, with annotations, you see right here and you know you can also search, just like Ryan Deiss and everything. You know they're selling millions, of dollars worth of, e-commerce. Products, every year and so looking, at you know their email marketing looking at their Facebook ads looking at all of the things that they do right, are you such a good idea like, one dollar trial offers, are is a great way because something once you get somebody to kind of break that mental barrier that boundary, of spending, one dollar with you you know they're much more likely to spend more money it just fits it's a hundred percent more difficult to get somebody to spend one dollar with you then to get them to spend a hundred dollars with you after, they've already spent that one dollar which is why you see a lot of huge companies software's. Offering. One diet one dollar trial pages and so we're not gonna look at all of these but you know obviously in the facebook as in Jim Astor class we go through the ones that convert the best and we go through you know things that I've learned cuz I've added my own creative, creative, elements to these ads and made them significantly, better as well so, that is sweat co it's a great resource I'm another cool resource is add espresso. Comm / ad examples so if you're let's say that you're in like a random, niche like you're selling like. Maybe. Like snacks right so have some peanuts. Right there so, here we go so there's 320. Facebook. Ad examples, for snacks, and I bet there's probably stuff let's see if you put like healthy snacks, okay, so 320. Goes down to 35, and now we have advertisements. This is beautiful right look at how nice this ad looks with the use, coupon code noot refers to get 15%, off your first order right, this is less than 20% text, it kind of features like a big beautiful, type of thing coffee right, almonds, the granola, lots.
Of Great stuff, here to take a look at right the yummy plants five tips for healthy and productive workweek lots. Of different stuff here, snacks. Are a great way to eat healthy with organic ingredients while on-the-go available, in six delicious, flavors all raw vegan, organic gluten free and dairy free like a lot of buzz words here so just a ton, of you. Know examples, of Facebook. Advertisements. And there's some really advanced ways to kind of use this even better. That. We do go over you know super in-depth in the Facebook as in your master class but that is kind of intro to it I mean you can use it in a lot of really cool ways I'm just kind of from a basic perspective you know just putting in searches here without kind of using any of the advanced features to, get a lot of inspiration because the point here guys is don't, kill yourself right don't just sit in front of a blank canvas don't let yourself get writer's block don't get overwhelmed right decision, paralysis kills entrepreneurship. Make, sure that you're getting inspiration, from these other large companies that have been doing it for years that have thought about it that have tested things that have spent hundreds, of thousands or millions of dollars figuring, these things out right and if you're using kind of the ninja blueprint, for making an advertisement. Like we talked about before right all advertisers kind of have the same types, of commonalities, I mean we go you know much more in-depth about, that as well but most you know almost every ad has the same kind of elements, where they're you know drawing people in with enticements, they're making you feel it rather than the product features right they're getting you emotionally, all of you know most ads have the same type of kind of blue most successful, ads of the same type of blueprint, whether, it's like a brand new company with just you running it or if it's a you know billion dollar company like coca-cola, right.
And So if you're looking for ads you, can use Google right so if like I have a pitbull company I'm obviously some of these like this one would probably not work very well unless I was like trying to you. Know start a like. A movement against, pitbulls cuz he looks kind of angry here but this is a good one right if like you had something. Like 30% off and just like this picture kind of attract the attention, but, a lot of people say you know how can we use these images like we don't own these images and that's a good example or that's a good kind, of statement right and so what you can do is you can use a website called unsplash, so, if we come in here and actually type in pitbull. Unsplash. Gives, you these are royalty-free, no, copyright, images, that anybody can use right and so this. Is a great way to find no copyright, images, whether you have like a Shopify, store or you're starting like your own kind, of e-commerce type of situation, but, there's, an like if you want if you need these images for something else there's a this is a great way to do it but if you need it strictly for, a Facebook ad there's actually a way to do it right so if we come in here and go into the AB media, itself, we, can see here where it says free stock images and a lot of people don't use this but it's actually a super, powerful tool so if we go in here and type pitbull, for, example, there's literally like a million, pictures of pitbulls in all different types of way in, all different types of ways and you can use these images copyright. Free right so Shutterstock and Facebook have kind of a recidivism. Agreement, where they can where Shutterstock allows people to use these ads free, and it won't have that watermark, like, it says watermark, won't appear in the file final ad image but there's so much here guys like, if you don't have you know money to create your own creatives, you. Can seriously get so many, like beautiful, images completely. For free right. And, so even if like you for example you went and got like a graphic artist for five dollars you can get inspiration like this is such a good picture and you could put that you know the ad text over here on the right side of that picture in that blank space or. You know like a beautiful, woman with smiling you know there's a lot of very, kind, of predictable. Things that people react to as. Far as advertisements, right beautiful, smiling, people whether. To put that ad the ad the, text of the ad on the right or left all of these things matter guys and once you can shift your mindset from being kind of like just a consumer. Like where you're just like kind of mindlessly watching, TV and watching commercials and like listening to listening, to advertisements, you can shift your mindset to actually become kind of a researcher, where you're dissecting those, ads you'll start to notice similarities, you'll start to notice commonalities. And you'll start to be able to apply those. Things. To. Your own business, guys and so as promised, at the beginning of the video let's go over kind of a full example, of an advertisement, that I've used to generate hundreds, of thousands, of dollars of profit. And let's actually kind of break it down right so here we go this.
Is An advertisement that I've actually used and I changed the image here just to show you guys that it can actually be a stock photo like I just showed right, but like you'd want to have some. Specific elements, that we discussed kind of in depth right you want to have a smiling human you want to have the text on the right side you, want to have specific specific. Elements, right it has to be less than 20 percent text, there are some more advanced things that you want to talk about but, from a very basic perspective having, a beautiful, smiling human, in the right place and how, you know text that is kind of adhering. To and, kind of taking advantage of people's pain points related, to what you're selling is good, enough which we go over super super in-depth so first of all number, one right challenge, or frustration. So the very first step here you guys see this this is called pattern interrupt so when people are scrolling through their Facebook feeds right they're not looking for advertisements. They're looking at their friends photos they're looking at pictures of cute dogs and stuff and so when they see wait right that's kind of a very deeply, ingrained thing, when people see wait right it kind of snaps them out of their autopilot, where they're scrolling and you know before you keep scrolling answer need this right, and we're not gonna go super in-depth on this but I love to lead with a question or story because, people are very predictable, right people are all unique but they're predictably, unique and they react to advertisements. Very similarly, if you know how to do them correctly right, so. Before you keep scrolling answer me this why. Is it that even though people know e-commerce. Can change financial, destiny that they don't go for it right and that's a very like good question, because if people, had seen how successful, my Amazon and my Shopify students at my Facebook Ads students are then why wouldn't, they pursue it why wouldn't they want more financial, freedom right so I really truly believe in that question and it kind of shows a pain point because if people truly understood. How intensely. It like you know if you're doing it right how intensely ecommerce and Facebook ads and things like that can change your life then why wouldn't, they do it right so I'm asking that question I'm kind of I'm. Taking advantage and I'm poking, that pain point and, then the credibility, and authority statement, right over, 5,000. Paying students all have the opportunity to refund their purchase of the Amazon FBA ninja. Course and chose not to why, right, is it because of the hundreds of hundreds of success stories you. Know why is the Amazon FBA course, the fastest growing Amazon course anywhere I could tell you all of that but I'd rather show you right, and so today only today, only here we go I'm offering a completely, free training showing, how to go from complete beginning to econ ninja in ninety days flat here's, the call to action right which people call the CTA so this is what we're actually because people need to be told what to do right they're reading an ad but they need to know what they're supposed to do cuz people you. Know if people just prefer being. Told what to do in. In these cases they don't want to be confused right they don't want to read this and say okay what's the next step and watch was to click here my supposed to call someone, right so make it very very obvious all the time you know click here join our free training here click this button right here's. This 1200, by 626. 28 pixel image with less than 20% text, the, display URL right, the one that shows right here the link cba to, main hook today only free training for Amazon beginners we see that right here the headline, and.
Then The link description right, the secondary, pointer benefit which we see right here are you tired of working for the man going to the same nine-to-five, job day after day after day right, again poking at that pain point that a lot of people who are looking for a passive income source actually would, you know it would be kind of speaking. Directly to them right cuz the better that you know your audience the more that you can kind of tap into their pain points and the more that you can present your, product or service as the solution, right where you make them feel how much better their life would be once, they join your, product, or service right and so that guys is an introduction, to you. Know how to write amazing ad copy how, to really, kind of speak, directly to your perfect customer and then how to find, inspiration. For, your ads using ad expresso using swipe KO and then how to take advantage of copyright, free, images pretty. Much for any specific. Niche, guys and so like I said we go so, much deeper into like using human psychology exactly. How to make ads everything, you guys would ever need to know to, make million dollar ads in the Facebook ads a ninja master class so if you guys are interested there's a completely free training down, in the description it will be the very first link, and, check it out if you guys are interested I'd, love to have all of you and I hope you guys enjoyed this one and I'll see you on the next one.