How Colgate Palmolive & Veolia enable Powerful Internal Communication with LumApps (Cloud Next '19)
I'd. Like to ask Renault to kind. Of kick, us off by just explaining. A little bit about what loo Maps is so. That we, can establish a little context, and from, there we want to talk, a little bit about digital, transformation. How. To make the decision to do it how. To get, started in it and then how to build on it but let's, start with a little, explanation of who we are thank, you thank you Frank so to. Be brief. What. Is loo Maps it's all about making sure that communication. In enterprise is effective. That's. The key subject. And. It's, hor about making. Sure that the, right information is. Available the, right time and the right to. The right users. Okay. The latest content. Management system, up to date it we've, also had it some social, network features. To. Make sure that users. Will connect together. Gather. In communities. Of interests, and to. Find the right information again. To do what to. Work of course so, we have a deep. Very. Deep G. Suite integration. Good. Enough to. Follow. Maps to be one, of the very few, recommended. IVs from Google and, will. Lately, in. Inject, this new concept of employee, social, advocacy making. Sure that everything. We've just discussed about the, content management system the information and, the collaboration. Internally. But also externally we'll, get back on this at, the end of the session and now you know everything frank about new maps. Let's, start with. You. Tell us a little bit who he is and. Yes. So as really Veolia, was founded, more than 160. Years ago in. France, providing. Clean water to. People living in or in areas so its activities, quickly grew to other. Expertise. To other countries, and customers, and today. Veolia, is committed, to resourcing, the world we. Are committed. To fighting, global, warming by, implementing. Solutions that. Help our customers, to reduce, their greenhouse gas. Emissions, and to, reduce their impact on the climate, so. Today, we have more than. 170,000. Employees in. Over 50, world 50. Countries worldwide. We. Provide, solutions. Ranging. From. Waste. Recycling. Drinking. Water and wastewater management and. Energy. Efficiency, for industries. And buildings. All. Right awesome and Tommy. Now if. You're not out you, brush your teeth so you should know who Colgate is and, I don't want to ask for a show of hands, so. Tommy, I'm gonna ask you this question a little differently to you tell us something we don't know. About Colgate, Palmolive, I. Mean, we are also a very established company like, Veolia you, know we we've. Been around for a while we, operate in four major categories right, so oral care pet. Nutrition home. Care and. Personal. Care so not. Just toothpaste, and, toothbrushes. We're, we're, also among. The world's most met you you can look at other brand lists that's up on the screen you know it's some of the most recognized, brands in the world and. That's that's, what Colgate is and you guys are growing and acquiring becoming. More, markets, and stuff like that yeah we're, very global, like I said and you know we can we keep growing yeah, okay. Awesome, all right so the first section we want to get into is you, know we've got two very, large, very. Established, companies that have been on the market for years and how.
Do You start making the transition to go from a traditional manufacturing, company to being well, digital, so. I'll, start with you Lucy. You. Know what's. The next thing. You. Know for, example. Where. Did you how. Did you go about. How. Did you go about making, the, decision, to start changing, into a digital, workplace. Actually. Veolia, started. In the, digital, transformation in. 2013. With, G Street so in, less than a year most, of our users were live today, we have about. 140,000. G's with users, so, I would say that one. Of the challenges of our digital workplace is how, do we leverage this. Digital, transformation, to. Really, help our employees. To. To. Improve their working lives and we, have another challenge on, cybersecurity. How, do we make sure that our digital, workplace is, robust. Enough against, cyberattacks and, last. But not least of course we have a cost, reduction. Challenge. By. Rationalizing. IT, solutions. And infrastructure. All. Right Tommy, Stephen quest from you, you. Know you were an entirely, different stack, before you made this move to. 2g. Suite how did you go about making those decisions so. So. Just as you mentioned I mean I think you know one of the big things was or moved to G suite and we were looking for, I think that was one of the challenges we wanted a platform, that, extended, that. Investment, we made in G suite but. I think the other two areas of opportunity, for Colgate were improved. Collaboration which, was something that we wanted to do, even. Further than what G suite offered and. Then also we wanted we, wanted to facilitate, communication - or, employees. Around the world right, so as I mentioned earlier we're very global so that's a challenging thing to do ok ok, so. This. Is that. This leads to the question that's obviously you you made the transitional, new Maps. How. Do you go about layering. On top of it we're sorry you know you've made the transition to G suite what. Next I mean why add a loom absent atop it so. I mean I you know I think like, I said G suite was you. Know what led us to LA Maps but. You know the communication, and collaboration capabilities, were, key. You. Know G suite helped us in that area but la Maps took us. Further than that we. Did have an existing internet portal so, we had a lot of content, but, we wanted to transform, that content, you. Know so you. Know a good example is some of the alerting you, know whether it be video or other types of communications, we wanted to provide, or. Even people announcements. That we wanted to share with the globe we, wanted to make sure that that content was very easily maintained. And shareable so. That was the first thing that we wanted to do and la maps provided that capability but, I think the other you. Know thing that we were looking looking, at la maps is for its collaboration, capabilities so communities, was a big driver for that as well okay so the ability to kind of get out of just emailing, everything, and start being actually, collaborative, yeah yeah, okay, all right so, let's.
Talk A little bit about that all right clearly. There's a desire. To make the change it. Now begs the question, you know how, do you go about doing it now viola. You Lucy, you made the transition a. Couple, of years ago so, let, me ask, the question of like how did you get started like how do you go start. Making the decisions there's a lot of people that you have to heard a lot of cats, a lot of interests. How, do you make the decision to start yes. So we had a. Horizontal. And vertical, approach there. Was the project. Steering committee at, the group at. The group level with, the, IT, communications. And the. Human. Resource departments, and the, group communications. Departments, they led workshops, with, the key. Countries. And be use and zones, such as UK, and Ireland North America, Eastern. Europe and various. Different business, lines in France to, really identify. People's. The users pain points, on the OU internet, and to. Identify what. Their expectations. Were so, that was the horizontal. Approach and in. Addition, to that we on board the, different, functional. Departments at, the HQ such. As finance. Legal. And. Marketing. We. Wanted to make, sure we organize, regular. Reviews. And ask, them for feedback we, really, wanted to make sure that we share the same vision every, step of the way from the design, develop. And launch phases, we're going to make sure that we share the same vision and. About. One month before, launch, we organized, a two-day, on-site. Workshop, and gathered. About 30. Different key. Users, from around the world during, which we really show them what, the color what the idea. Of the new intranet. Were well, and then, we show them how to use the product and. During. Those workshops, we got really, constructive, feedback that, allowed us me to make some final adjustments for. The launch. You. Know it's interesting you did horizontal, and vertical which which allows me to bring. Robin so those, who don't know Rob Ryan there's, a couple, of people who do kind, of digital workplace strategy, and there's a couple people who are really good at it and that's one of them is Rob so, Rob I'm. Just gonna throw you a softball here so like a blog it's a use case write a blog, is not, a use case it's, a great feature but, it's not a use case all right well so, if you say so. So, what is sure. The. Way we define the use case within loom apps is a group. Of people working. Within loom apps to, produce a business, benefit, so, there's, you, know certainly, many classic, use cases that you've seen in Internet, deployments, but, I'll say this the. Best advice I always give, to my customers, and my clients, is that you. Can't treat your digital workplace as, a project, it, needs to, be a program, that, lives in breeds within, your organization, the. Place in prey, approach just never works and you can hear. From the stories, of the, old Colgate. Just, that strategic. Methodical. Approach and, how, they're going to implement, and, change the way employees work the. Next bit is really that a digital, workplace has to have a defined. Vision. Veolia. The, employee experience, and, it sounds like you, were able to define that early on help. To understand. Okay this is going to be a lifecycle, of our employee and here's how it's going to impact the customer experience the. Next, level down from that is really your goals objectives and. Measurable. Ideally, serving. Up to your ultimate vision for your digital workplace, building. A better Acme core driving, a world-class, employee, experience, underneath. All that is use cases so pockets. Of utility, that are going to end. Up evolving, the, way employees, work as well, as value to the organization, so if we were to start thinking about use cases in, the horizontal plane that would be what we'd call wide correct. So. This. Is partially, where you get your blog so. Wide, use cases are your classic table stakes within any intranet. It's your corporate. Communication. Its leadership communications. Quarterly. Town Hall it's. A use case which is going to serve the. Majority of, the, organization, and it oftentimes it's a consumer base or transactional. Use, case but. This is a reason, why when, Lucy brings in thirty, stakeholders, into. The office in Paris. It's. For buy-in so that everybody understands why they're blogging and how they're blogging and stuff, like that when they go and do the comms use case which is classically very wide correct. So blogging. We're going to communicate we're going to drive strategic, alignment across, the organization, because we have a number of change.
Events, That are underway so. Oftentimes that's, really the the best Association, of where we can take those use, cases and align, those to specific, business initiatives, that, we have underway. Yeah. All. Right so, the contrast then would be deep yes. So. A deep. Use case is really where an, organization begins, to change, it is where work, happens. So, for example let's, say the sales function we're, going to try to evolve, and change the way sales works we, might spin up a sales, onboarding. Use case because. If our sales reps are able to get up speed faster. We can get them out in the field. And juicing. Faster, for our organization, we may layer in other, use cases as well perhaps, it's a deal room where, we're now cross collaborating, across the organization, yeah I still have access to you, know my CRM my, tools but, I'm also bringing in that content, and conversation, related, to that particular prospect. It's interesting you mention that because this starts to bring in and, allude, to the reality, that there are other tools in the enterprise the CRM, the, other. Sales assets, and the systems like that these have to be factored in and measured as well absolutely so, it's you're, really creating that digital hub and those. Homes of utility. Yes. It's great to have your CRM, and your other portals, as well but you can really bring that channel. If you will for, you to go. Participate. Wherever, it may be the focus so cross collaboration deal, room fantastic, ah but I got a move, into my CRM for specific, other transactional, activities. Perfect. So. We. Started talking about this you know you've, made those decisions you put together these grand, programs. You. Have to decide to go live you know how do you go about. Launching. This thing I mean do you just turn it on spray, a pray and hope it works or you. Know, is this, is turn, it on build it and they will come you know is there's no such thing as built it and they will come there's, no such thing as place and pray you, don't want to see my, most successful clients, through the years have, a proper program strategy. Governance. Model and. Organizational. Change initiatives. That bring, you through, from. Both launch and then, going forward okay. So Lucy, how did you guys when, you when when. You launch the, Veolia project. How did you and. You call it one to one so. Our. Internet, called, one to one when life in, 2015. With. One. Global. Portal, and 40. Different size for sites, for countries, and functional. Departments our, initial. Target audience, was 40,000. Employees in, nine different countries we. Hit the target in just three months, so. The project team was very thrilled, of how. Fast, we hit the target and. Progressively. Other countries, and global, projects, they wanted, to become a part of the one-to-one ecosystem. By. Creating, their own site. So. Today. All. Of our Veolia. G Street users, have visited, at least once, one-to-one and on, average we have about. 25,000. Users per month so. You're actually measuring now which is a nice contrast. To the previous state, where you'd. Send emails and hope but now you were actually tracking measurements, month, over month week over week on, who's coming in okay. Let's, contrast let's, talk about how we manage this I mean there's. Always the question of. Alright, you've launched it now, how do we take it live who manages, it you know so Tommy. Asked you this question you know. Do. You prefer a centralized, controller how do you actually make this thing work. So we split our control, a little bit differently between two capabilities, within or. Poor, intranet we. Went live actually, in. Two different phases we, we first launched. Communities. And profiles, and. I think or go live was a little bit different because we, had an existing internet so. We already had some existing capability. In this space but, we felt strongly that we wanted to enhance that collaboration, like I said earlier so we first went live with communities and profiles. And to, manage that we wanted those, capabilities to be more open and free so, we actually let or. Our, community or. End-users. Create. Communities, however, they want we we leave that open so you're allowing you're, risking, sprawl, to some extent but allowing people to create their own sites and micro sites destinations. In, specifically. For communities we we then took a second go live for our, main homepage and, there, that's that's content, that is, split you know similarly to Veolia. By, function, functional, area and. For those we're actually doing a little bit more hand-holding with, the functional owners to. Understand what information architecture, they need and alex is for my Team Coins that word quite frequently what. Kind of information are the architecture, they want to display to, the rest of the colgate world so, when you talk about a community and this is a term, that's probably new for some of the people who are not, necessarily on loom a person in the audience how, do you describe the functionality of a community, in general for for, your users like what's the utility of it, it's.
A Free space. That or. Colgate. People around the world can create to, collaborate, in any way they deem, they. Deem necessary right. So we want them to leverage, communities. And. Leverage all the gee suite integration capabilities, that it provides in any way they want ok. Lucy. How about yourselves did you take, that same approach of decentralized. And kind of democratized, rollout, or yes. Since Veolia is a decentralized, group, so the the, idea here, is to have, a unique. Identity, in the whole ecosystem, but. Allowing, the flexibility. The. Local teams need to adapt, to their own needs ok. So the. Central, intranet. Admin team team. Publishes. And manages, a onboarding. Kit in. Which there are useful information. Such as graphical. Guidelines. Elements. User guides and the. Guidance, on how to think. About it design, the. Structure, of your sites. Anyone. At Veolia can request to. Create a site and the, site owners, are fully, responsible. For the content, and the structure of his, her or her own site and in. Terms of governance, we have an organization by, country, and by department, in, each country the, country sites are managed, by the local communications. Teams and the. Department. Intranet. Sites are managed and by. The. Department. Teams, at the HQ. By. Default the country, internet, sites are pushed as favourites to all the employees of this. Country, so, they get email notifications on. The latest updates, and, the. Functional, departments. Are pushed, as well by default to all the functions across, the world so, a an. Employee, gets. Automatically. Two information. Updates. One from his country the. Other one from the functional department and we, have other sites for other projects. As well that each user. Can subscribe, to if they wish to have notifications. Now in, the case of the management of all those sites are those managed, by the IT department, or do you allow the business unit itself to, sort of manage the content, and things, that are put on to those sites is. The business unis very often the communication. Seems or the department, that's requesting. The, site. Perspective. Is this key, to adoption because there's always the great big stat that says nobody, likes their intranet and. The. Most don't most, don't unless they have loo maps. We. Should give you a nickel for that. And. Why is that why what, is that big adoption challenge that that is that, is served by what Lucy is doing and allowing, the. Business units to to. Author the content and take some ownership yeah part of it is cultural but. All, change comes, about from fear right, letting, go what's, going to happen if we federated. Ownership, to various, parts of our business look. At a blog at that point of parent you'll get your blog there but. That's where we see one the efficiency, gains but also business. Units want to own their, corner, of their, intranet what. I love about these stories here, is the, crawl walk run approach, we're, starting, with. A certain level of use cases we're, going to expand from here and we've already planned, a road map that we're going to deliver and layer additional, use cases onto. That's. I mean and I think this is what makes things really exciting, so this this. I saw a couple of days ago Tommy tell, us a little bit about this I mean I noticed, well what I recognized from this is that it matches the toothpaste I use this morning and. You. Know tell us about what you what you went live with and how. You got here yeah, so you. Know when we've when as, I mentioned before we had to go lives and we really approached the second go alive around. Our main home page but, then also key functional, Department sites, and. The. Way that we approach this is by iterating. With the functional owners to understand what, kind of content they want to display versus. What was there before so let, me ask the question then was the go-live how. You categorize. Success, or, was it creating. Like what how do you define success in this situation. Is it simply turning, it on or was it creating something great for users so we really looked at success, through utilization, and that's why some of the analytics, capabilities, that we're looking at and in maps is going to be critical but, you know a good example of that one good example of that is the. Communities, we. Actually had grassroot. Movements around. A, single, launch. Community. For example that. Was spread, across multiple countries in a single region where, they use it to collaborate. Commercial, activities within that region that's, a great example of utilization and that's how we measure success with.
Stories Like that so a classic deep use case was it one that you even knew is gonna come when you launched it we didn't and that's the exciting part about it almost accidental, success yeah, I mean without, a lot of marketing on that on that space when we first launched it, came up a grassroots, movement but. It's a bottom-up and this, this, is probably, where things start to really work is when start when. When. You start to see customers actually work bottom-up, as well as top-down is, that fair to say yeah and you absolutely need, a mix of both where you're going to have those organic, use cases come from the masses because who knows your business better than the employees themselves within, their particular function, but. Of course meeting that with top-down, communications. Tools resources, applications. Etc. Lucy. How about yourself, tell. Me a little bit about the success that you had over it really yes. So there are a. Number of, success stories one of which I would like to share with you is. Just. As in, Google they have a specific name for the employees, well actually Veolia, our, employees. Name, our it, is, resources. Ok, so, last year we launched, the we are resources, campaign, in, and publicly. To. Share the resources. Mindset. And in. Terms of internal, communication. We. Share the resources, values, and the resources. Stories. Through. Different, internet, sites in different languages. On. The local sites so what you're seeing here from, left to right you have the. Resources, via resources, page from the. France water, business, the. Global. One-to-one. Internet, portal, you have the. Czech. Republic, version and you have the, Chinese version on Veolia, China Internet, so, we did that through by. Sharing, templates, in new maps so, we were able to deliver. The message the same way across the group in. Our 50 countries, which. Serves. To really kind of reinforce a corporate identity to your employees and, employees. Brand in a way yes. So. Tell, me about this one now I know you explained, frankly, I forgot what the acronym means. Yes. So um sadawa, stands. For secured, anytime, anywhere. Any device, this, is vo Lea's response, to, our challenges, in the in, the digital workplace so. Santa, had completely. Redefines. The way employees, work by. Giving. Them a secured, access, to, all the, working environment, within. Connection, to the internet and through, a web browser so. Applications. Are going web. The. Users data and files are going to the cloud in Google.
Drive Or team drive and, the. Authentication, system, is based, on Google. Accounts, so. Our. Intranet of course is fully, in, line with our this. Group. Wide strategic. Project. Internet. Is Santa, wad because. You, can it, has, an SSO, authentication. With, our Google account and you can. Embed. Seamlessly. Folders. From google drive team drive you, can embed, any. Kind, of document, in G Suites in preview, mode or. Dashboards. From Google. Data studio and. In. Addition. To that our internet. Internet, contributed. To the global, rollout of this project, by providing, communication. Kits to. The global, project team and the, local. Rollout teams with practical. Information and. And. Documents. On a G Street adoption, training, material. Very. Comprehensive, what, I like about that use case is it is, a goal, for a lot of us which is how to get to the future so. This. Section is not nearly, as heavy on sort. Of slides but you know I think in key component is the ability to kind of build on the success so. I. Know. Let me ask the question to you. First. To Lucy. Where. Do you want to go with this you know you've had a great success you've gone, live what. Are your next ambitions, and how important do you think do. You think the your. Internet is static or do you have to continue to add new enhancements. To it and make it continuously. Improve. There. Are different aspects, for the. Future first, we want to, provide. The Internet as a service. To really streamline, the whole process of, initial. Requests. Onboarding. Creating. The site. Up. Until the support, and follow-up and then. We will need a global, view of the platform. We. Have today, 700. Sites and a, hundred forty thousand, users so, we really want to understand, what the different user profiles, are looking for and trying, to help them to, be more efficient, in in. Their daily lives and we, also have great, expectations, for the search we. Want to empower our employees to find whatever, they need faster, with. Contents, more relevant, to them to, really push the digital workplace to, its maximum. Possible capabilities. Okay and Tommy, you. Know you've launched. Recently, what. Are your big expectations. That you want to go layer on top of this like what's the future hold for, Colgate. Palmolive in, terms of their digital rollout so, I mean I think those, are the the, screen shots you showed earlier were two functional, sites that we present that we we converted we still have some more to do so I think the future for us is we, need to sort of finish some. Of the conversion, some from some of the old content based on or. Work with our functional areas but, I think the other thing that you know we really envision is, the. Ability to roll this out and be, able to collaborate and see content, on any, device around the colgate world so. I think that's really the key how, long you, you still have you, came, from IBM and Domino's so this is not a small task to get it converted over and be able to go grab all that stuff i'ma yeah and, I think it's it's not we don't approach it as a lift and shift right I think we need to make sure that we transform, the content otherwise the content will just grow stale so we're, really taking this opportunity to, figure out what do we need to do to transform the content based, on a new platform right, there enough that's, that.
That Evergreen. Is kind, of the the important component that it becomes relevant to you yeah fair um. Let. Me switch. Over to Renault, Renault. You, know we're, certainly a player in this market we clearly. Have a vision Rob. Tells me it's not a blog so. The blog again, so. What's. Our viewpoint, on where, we see this this market going know you. Took a higher risk in bringing, me in this discussion at the end of decision I know talking, about vision and project I can talk for hours for that so I'll be brief. I'll. Be brief regarding this and Turkey, thank you very much Lucien to me to. Share such experience. Because that's the best way to build a vision and to, build a roadmap to make sure to bring best product under to the market I've. Heard about search, I've heard about, experience. And it's all about in fact. Enterprise. Communication. Fine. But. It's employee experience in facts so, we'll get back on, things. That are really important, to Pilar for the next years which are. Simplicity, really. If you want employee. Experience and adoption. Which is the second pillar simplicity. Is key so, we have a huge Japan regarding this and it's non-ending. Project, regarding this always. And an, open and the openness of the platform, is critical. Also, having. An intranet is wonderful. Maybe. We can extend, the surface of this intranet, to make sure that your communication. Spread. Around the world and across, the company, so. Simplicity, first. We. Bring the. Best search, engine in the world which is Google cloud search, that's. All about, users. Finding. Information, and. It does, the job clearly, but. The vision is more about the. Information. Finding. The user I. Would. Like this more. And more because, it's all about adoption. What's you, entremet, is doing for. Me that's. The subjects, about every, user so think about the kinda case that he'll. You see you. Search. For a document regarding, waste. And water management and the. System blue maps come to you and say that I, found. Free, expert, talking, about the same subject that. Seems, being. Relevant, for, the things, you are looking for so. It's a case of finding a piece of content first. Exactly. Extend. Search, much. More than the way we used to do okay. The, information, will find the right user so it's all about. Global. Search great. Smart. Suggestions. Not only document, but people. Expert. Information. Division. Communities. Hey. Frank you should join the blog communities, because that's something that is in your interest things, like this and also natural. It's. Every. Users are not in front of their laptop they. Are mobile, and we. Would like them to. Haida. Maps please, bring, me the expert, on blog for. Frank things, like this. Please talk. To maps at, the best way so life. Should, be always, easier, for the user because users, is critical. Regarding, digital workplace. Simplicity. Is done regarding this then, adoption, adoption in two slides their. Employee. Experience. Always. Always. Simpler. Always. It's non ending story, things, has to be simple. We, would like users. To, be concentrate. On the what. Instead. Of the how. I. Don't. Care about the how it. Should be only the. Information users. Want to reach like, my blog for, example your. Blog, information. They, want to access, to. Create. To. Create but not, how. To make. This information. Available, it, has to be, no. Subjects, that's. Really. Something. That is a pillar, in our product always always.
Simple, For, adoption. Don't think about how to think, about what, to. Create what, to share and. The. How. To create what, to create it's also about connecting with peers, connecting. With pieces importance, that's. Also. A critical, subject because working, alone ok fine, but, clearly, not the purpose of any kind of subject here and the answer, plan you note the. Purpose of a digital workplace it's all about connecting users. Gathering, them and. User, directory, and user, profile, is, part, clearly. Is part of an intranet so. You're really describing a. Experience. Of beyond, CMS, but really about connecting, unclaimed connecting. With the hive mind connecting. People are exactly. Connecting, people because they share the same experience. Or maybe, they, want the, same experience, that's, critical, subjects, adoption. Is also. About. Again. The words instead of the house it's also about having. A tool that helps. The, employee helps. The, users, so. Layout. To. Help you Tom. Plates. To. Make sure that you will bring an, effective. Communication, or an effective. Content it's. Like the example of Veolia where all of the resources pages looked, kind. Of the same but we're still. Individualize. To the individual, country, I believe I saw right okay exactly and maybe the, enterprise to provide, some, templates, for, their, division, their, country, the. Things they are doing on, your site but at least the product be proactive, with that and about, without also do, not think you, shouldn't think about the project never, again. Think about the contents never about the product the, product should be had a pivot on what. You want to do so, that's for adoption, and the. Last. Piece. Regarding. This it's, open. Things. Have to be open. I'm, teasing, a little bit in advance but we will launch tomorrow, which. Is the employee. Social, advocacy so. A reason it's all about. Having. Your, employees. Spreading. Your cooperate, messaging. Externally. To. The rest of the world but, under, your control, we. Are enterprises. Here so it's all about you. To manage security and control, you. Allowing, these, messages. To. Be available and spread around the world and again. The. Things we will launch. Tomorrow, has. To be simple. Again, and again and again one, click to share under. Your control but one click to share on, ending. Facebook. Instagram, whatever you want you will select your channel but sharing. Externally. Your. User one. Click secure. Authentic. It's. Rub. Spreading. The information about, a blog, externally. And not Lou maps talking, about, Rob's. Network, knows. Him trust, you, I open, clearly. So. It's maybe not but. But on the blog but, so, they will feel secure, about a communication, coming from you instead, of coming from Blue Maps that's, the beauty of social advocacy and think. About the digital workplace, all. The content is already available it's. There, and available. One, click to share and, that's rewarding, because you will be the expert to your network, you will be the, expert in front, of your company, because you spread, the subject, and that's a natural extension, of the digital workplace. I've. Been briefed, I can, talk hours, regarding, this but. Now you have an idea of where, we are going, simple. User. Oriented, and. Clearly. The subject is all about adoption, because you can have the best product of the world if. You users, are not adopting, it you. Will feel a little bit alone with your product and that will be a failure your. Project is a success if, your users adopted. It and feel. Comfortable in. Connecting. Every day because it's useful they're, fine information, that connect to peers and everything is there.